We spoke to Brandon Nixon, National Sales Director at Update Promise, to talk about implementing new tools in Fixed Ops and how your personnel can build trust with customers.
“I don’t care what vendor you go with, what tools you go out there with. They’re exactly that, they’re tools.”
New tools and processes won’t automatically solve all of the problems in your dealership, as a manager you have to drive implementation and keep everyone accountable to the new product. If you can keep everyone accountable, including yourself, you can use almost any tool and succeed.
“You’re about five times more likely to get an approval when you have a photo or video attached.”
Most customers don’t understand what you’re talking about when you contact them about potential service, having visual examples can build trust with your customers. If your advisors and technicians turn the camera on themselves that can help develop a personal connection with your customers and build trust even more.