At NADA 2020 we sat down with the VP of Sales for Naked Lime, Josh Allen to see how we can improve our marketing. Traditional media is expensive. Advertising online is just a fraction of that cost and is much easier to track. Analyzing your data and putting together a strategy is the best way for you to have a successful marketing campaign. Determining which neighborhoods you are marketing in will be beneficial to growing your sales. You shouldn’t be running the same campaign and sending it out to the same zip codes. Send different ads to different areas to determine what works best for each zip code.