At Nada 2020 Kate Colacelli, Senior Director of Marketing at Dealer FX, told us how to manage every step of your service process and how personalized marketing will help you capture service customers by developing trust. If a customer declines specific services you can then market the same service to them for their next time appointment. Creating an option for your customers to text and email to schedule and check-in into service will make it easier for the customer to choose you over competitors. Consolidating different service touchpoints into one tool will help you streamline processes and keep your service department busy.