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Jared Hamilton
From: Jared Hamilton
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Is the Service Department Keeping Customer Data Secure?

Is the Service Department Keeping Customer Data Secure?

A quick visit to the dealership for an oil change isn’t exactly the riskiest behavior someone can engage in. The routine procedure should do noth…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

The Value of a Better Buying Experience

 
 

We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience. 

“At the end of the day, the data is out there that says customers will spend more money for a better buying experience.”

It’s a common belief that you have to be the lowest price to beat your competition but that isn’t true. You can beat out all of your competition by simply offering up the experience that your customers want. Sell your customers on a superior experience, then follow through with that when they walk on to your lot.

“We can’t just assume that every customer is going to go through 17 steps of buying a car.”

A large part of improving your customer experience is to tailor your process to each customer. We have to practice responsive selling in order to get them to come back for their next car. If your processes are built around being able to change in order to meet customer demand, getting repeat customers is going to easier than ever.

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