Amy Hughes from Experian is the 2019 winner of the Most Valuable Insight Contest. She will be presenting data on hyper-local predictions for the health of automotive retail. If you missed her presentation at DrivingSales Executive Summit this year, be sure to register
1. First, you will learn how we predict the number of new car sales that will occur in a 15-mile radius around your store.
2. Next, we further support that prediction by explaining the in-market signals your customers will be demonstrating, such as a customer with a lease expiration.
3. Finally, you will learn which marketing channels and messages will help you best connect with these customers before they are in the market.