We have historically looked for leads to determine the value a third party site is providing. But what about the referral traffic they provide, and what is the value of a consumer who has visited both a third party research site AND your dealer website? Leveraging the power of our proprietary event tracking pixel Roxanne, Cars.com and Dealer Inspire have taken a deep dive to connect the dots on what actions "the silent majority" who don't submit leads are doing on Cars.com and your dealer website. The results beg the question: in today's digital marketing landscape, is a website transfer more valuable than a lead?
This webinar will teach you:
1. The different actions consumers who have visited a third-party website will display
2. How lead conversion from your own website is impacted by third-party influences
3. What you can do to drive more valuable, high converting traffic to your website