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From: Jared Hamilton
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When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

MDP 029 | The Great Divide: Fixed Ops / Variable Ops - Special Guest Phil Larrick

  #FixedOperations #GenZ #EmployeeAcquisition #OnlineRetailParts   David & David are joined by Phil Larrick. Talking about Fixed…

Join Us for a Fireside Chat with Current Automotive

Join Us for a Fireside Chat with Current Automotive

Chat with Seneca Giese, Co-Founder of Current Automotive, and discover how they are transforming the car-buying experience in Naperville, Illinois. In j…

WEBINAR RECORDING - The Third-Party Influence on your First Party Traffic

We have historically looked for leads to determine the value a third party site is providing. But what about the referral traffic they provide, and what is the value of a consumer who has visited both a third party research site AND your dealer website? Leveraging the power of our proprietary event tracking pixel Roxanne, Cars.com and Dealer Inspire have taken a deep dive to connect the dots on what actions "the silent majority" who don't submit leads are doing on Cars.com and your dealer website. The results beg the question: in today's digital marketing landscape, is a website transfer more valuable than a lead?

 

This webinar will teach you:

1. ​ ​The different actions consumers who have visited a third-party website will display

2. ​​How lead conversion from your own website is impacted by third-party influences

3. What you can do to drive more valuable, high converting traffic to your website

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