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Are You Equipped to Tackle Incoming Calls?

Are You Equipped to Tackle Incoming Calls?

Having a reliable process for your incoming calls is essential. By having a solid process, you get a better idea of where your potential breakpoints are in…

Automated or Personalized Service - Which Would You Choose?

Automated or Personalized Service - Which Would You Choose?

The auto industry has always been resilient through challenging times, mainly because of the people. It’s an industry that you just can’t k…

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

WEBINAR RECORDING - COVID Trends to Grow Your Fixed Ops Business

The COVID-19 pandemic has caused a major shift in the automotive industry. Vehicle sales and service requests took a drop in the last three months, w…

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

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What if Vendors Paid their Employees on the Campaigns Success?

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WEBINAR RECORDING - What Matters to Millennials in 2019

 

For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car-buying segment, that may be changing. To stay ahead of this huge audience, dealers must understand the preferences and habits Millennials bring to the car buying process.

In this session, we'll share detailed insights from recent CarGurus research into how Millennial car shoppers research, choose and buy cars, how those preferences differ across various segments within Millennials, and what you can do to take advantage and reach this large and growing audience. We'll look at questions like:

• What are their communication preferences really like?

• When are they deciding to buy cars?

• What vehicle traits are most important?

Webinar Takeaways:

1. ​ ​​Learn what Millennials know about the cars they want - and what they're less sure of

2. ​​​Gain detailed insight into how preferences differ across various segments within Millennials (by gender, income, family status)

3. Understand how knowing these preferences can make your sales team more efficient and more effective

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