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Jared Hamilton
From: Jared Hamilton
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Manager vs. Mentor

Manager vs. Mentor

    We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor w…

Are We the Cause for Removed Managers?

Are We the Cause for Removed Managers?

One of the keynote speakers for DSES 19, Clint Pulver spoke in detail about the types of managers we encounter. One of those managers is the “re…

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

WEBINAR RECORDING - What Matters to Millennials in 2019

 

For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car-buying segment, that may be changing. To stay ahead of this huge audience, dealers must understand the preferences and habits Millennials bring to the car buying process.

In this session, we'll share detailed insights from recent CarGurus research into how Millennial car shoppers research, choose and buy cars, how those preferences differ across various segments within Millennials, and what you can do to take advantage and reach this large and growing audience. We'll look at questions like:

• What are their communication preferences really like?

• When are they deciding to buy cars?

• What vehicle traits are most important?

Webinar Takeaways:

1. ​ ​​Learn what Millennials know about the cars they want - and what they're less sure of

2. ​​​Gain detailed insight into how preferences differ across various segments within Millennials (by gender, income, family status)

3. Understand how knowing these preferences can make your sales team more efficient and more effective

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