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Jared Hamilton
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5 Ways to Create Employee Engagement at Your Dealership

5 Ways to Create Employee Engagement at Your Dealership

Research shows what you already know: engaged employees are more productive, more loyal, and more profitable. The folks at TINYPulse performed an in-dep…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

How Websites Have Become The Need Of The Hour!

How Websites Have Become The Need Of The Hour!

There are websites about nearly everything imaginable, but that doesn’t mean that they are all good. At Fizzle, we believe that anyone that puts in …

WEBINAR RECORDING - What Matters to Millennials in 2019

 

For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car-buying segment, that may be changing. To stay ahead of this huge audience, dealers must understand the preferences and habits Millennials bring to the car buying process.

In this session, we'll share detailed insights from recent CarGurus research into how Millennial car shoppers research, choose and buy cars, how those preferences differ across various segments within Millennials, and what you can do to take advantage and reach this large and growing audience. We'll look at questions like:

• What are their communication preferences really like?

• When are they deciding to buy cars?

• What vehicle traits are most important?

Webinar Takeaways:

1. ​ ​​Learn what Millennials know about the cars they want - and what they're less sure of

2. ​​​Gain detailed insight into how preferences differ across various segments within Millennials (by gender, income, family status)

3. Understand how knowing these preferences can make your sales team more efficient and more effective

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