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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Implementing New Tools in Fixed Ops

Implementing New Tools in Fixed Ops

    We spoke to Brandon Nixon, National Sales Director at Update Promise, to talk about implementing new tools in Fixed Ops and how you…

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention…

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

Why Dealers Struggle in The Tire Market

 

 

We spoke with the President and CEO of Tire Profiles,  Dave Boyle to see why dealers have struggled in the tire market for decades. Selling tires can add a big boost to your business. Tires are not a loss leader. They provide value to your store making you a one-stop-shop. No matter what customers are going to shop pricing, if you can offer them pricing that is competitive they are more likely to purchase tires through you. Properly pricing tires will help you remain competitive and maximize your margins. Explaining to the customer the value of tires through your store can take time. They likely just see the price. Simplify the process for the consumer and show them one or two options for their current situation. Explain the difference between the options. Act like you are explaining this to your mom and inform your customer on the tire that will give them the best value.

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