Will Your Dealership Website Fade Away? by DrivingSales Events

DrivingSales Events

Company: DrivingSales

DrivingSales

May 5, 2020

Will Your Dealership Website Fade Away?

We sat down with Tim Cox, Co-Founder of CarNow, to talk about the future of your dealer website and where AI applies to the automotive industry.

Will Your Dealer Website Fade Away?

As Google prioritizes Google my Business and Facebook becomes a larger influence on car buyers, that may be your customer’s go-to place to search for car buyers in the future. If you can get ahead of this curve, that could mean you smashing your competition in the future.

AI in Automotive

People love vehicles, but they don't love the process of purchasing a vehicle. If you can streamline that process as much as possible by implementing AI to help salespeople handle a customer’s information more efficiently, you can improve their experience by a massive amount. The future of AI is in handling the manual tasks that destroy efficiency in dealerships everywhere.

DrivingSales Events

DrivingSales

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2 Comments

C L

Automotive Group

May 5, 2020

I think we are still a long way away from that. Google's is an Advertising business. If they do what he is talking about they lost all of that ad revenue. I don't see why they would do that.

Kevin Kulma

Fixed Ops Digital

May 5, 2020

Chris - great point. Do you think that Google will start trying to monetize GMB at some point? My guess will be Yes.

As for what Tim talked about - he does have a very good point of the multi channel communication not on the dealers site. It does make alot of sense.

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