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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

Augmented Reality Advertising

Soon there will be new ways for you to advertise on a few platforms that will create an experience for customers using augmented reality (AR).

Recently Facebook announced a new way to advertise using AR. The purpose is to make ads interactive as they have found experiential ads are ten times more effective than other types of ads.

To test out the AR feature, Facebook is partnering with Michael Kors for customers to virtually try on sunglasses. But FB will soon reach out to new industries, and the auto industry isn’t far behind.

Currently Facebook Messenger’s augmented reality program is partnered with Kia for customers to experience their possible future car right in their driveway.

Facebook isn't the only social media experimenting with augmented reality advertising. AR has also made its way to snapchat. The basic AR filters are getting an upgrade. Now users can explore custom created lenses made in their area.

So what does this mean for dealers??? 

Now you can create a filter for your dealership that every Snapchat user in your area could see. That gives you a new way to interact with potential customers on another level.

 

What are some ways you can see your dealership implementing augmented reality?? Or are  you already doing it??

Let me know in the comments below.
 

Nick Cybela

FlowFound is offering augmented and virtual reality to dealers and OEMs today, too.

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