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WEBINAR RECORDING - A Squad of Smooth Talkers: Prioritizing Phone Calls Beyond Sales and Service

WEBINAR RECORDING - A Squad of Smooth Talkers: Prioritizing Phone Calls Beyond Sales and Service

In today's webinar, we had a great discussion with Amanda Knowlton, Director of Channel Partnerships at CallRevu. She talked …

Bumper.com Granted NMVTIS Public and Commercial Certification

Bumper.com Granted NMVTIS Public and Commercial Certification

Bumper.com is excited to announce that we have received NMVTIS certification for commercial and public customers. Bumper.com is the first company of its ki…

Automotive Email Marketing: 5 Tips To Boost ROI On Emails

Automotive Email Marketing: 5 Tips To Boost ROI On Emails

Email marketing remains a solid marketing strategy even with the rise in other digital platforms that promote businesses. It enables businesses to conn…

[Podcast] The FAQs of Career Pathing: What You Need to Know When Launching Career Paths

[Podcast] The FAQs of Career Pathing: What You Need to Know When Launching Career Paths

In this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss some of the most common challenges faced when launching a career pathing…

The Evolved Consumer Journey – And What It Means for Dealerships’ Marketing Strategies

The Evolved Consumer Journey – And What It Means for Dealerships’ Marketing Strategies

Greta Crowley, vice president of marketing for Autotrader   The automotive consumer journey – from browsing options to purchasing a vehicl…

Augmented Reality Advertising

Soon there will be new ways for you to advertise on a few platforms that will create an experience for customers using augmented reality (AR).

Recently Facebook announced a new way to advertise using AR. The purpose is to make ads interactive as they have found experiential ads are ten times more effective than other types of ads.

To test out the AR feature, Facebook is partnering with Michael Kors for customers to virtually try on sunglasses. But FB will soon reach out to new industries, and the auto industry isn’t far behind.

Currently Facebook Messenger’s augmented reality program is partnered with Kia for customers to experience their possible future car right in their driveway.

Facebook isn't the only social media experimenting with augmented reality advertising. AR has also made its way to snapchat. The basic AR filters are getting an upgrade. Now users can explore custom created lenses made in their area.

So what does this mean for dealers??? 

Now you can create a filter for your dealership that every Snapchat user in your area could see. That gives you a new way to interact with potential customers on another level.

 

What are some ways you can see your dealership implementing augmented reality?? Or are  you already doing it??

Let me know in the comments below.
 

Nick Cybela

FlowFound is offering augmented and virtual reality to dealers and OEMs today, too.

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