Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DrivingSales News

DrivingSales News Reporter

Exclusive Blog Posts

A Chance to Lean Out the Collision Repair Department

A Chance to Lean Out the Collision Repair Department

The pandemic recovery effort has started and states have begun letting their citizens participate in more activities. Traffic has been increasing, and …

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

#TheDarkestTimeline #360Booth #Vroom #VDP #DigitalRetailer   Join David & David with Special Guest 360Booth's Jay Smithweck talking Comm…

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the m…

Service Writer Training: People Skills Your Customers Will Love

Service Writer Training: People Skills Your Customers Will Love

Service writers do a lot of things. But, of all the things they do, the most important is managing the relationships with your customers. That’s not an e…

Master Class Homework Packet: HCM Business Plan

Master Class Homework Packet: HCM Business Plan

For those of you in a Master Class, You’ve just learned about creating a Human Capital Management business plan and how it can systematically help…

Augmented Reality Advertising

Soon there will be new ways for you to advertise on a few platforms that will create an experience for customers using augmented reality (AR).

Recently Facebook announced a new way to advertise using AR. The purpose is to make ads interactive as they have found experiential ads are ten times more effective than other types of ads.

To test out the AR feature, Facebook is partnering with Michael Kors for customers to virtually try on sunglasses. But FB will soon reach out to new industries, and the auto industry isn’t far behind.

Currently Facebook Messenger’s augmented reality program is partnered with Kia for customers to experience their possible future car right in their driveway.

Facebook isn't the only social media experimenting with augmented reality advertising. AR has also made its way to snapchat. The basic AR filters are getting an upgrade. Now users can explore custom created lenses made in their area.

So what does this mean for dealers??? 

Now you can create a filter for your dealership that every Snapchat user in your area could see. That gives you a new way to interact with potential customers on another level.

 

What are some ways you can see your dealership implementing augmented reality?? Or are  you already doing it??

Let me know in the comments below.
 

Nick Cybela

FlowFound is offering augmented and virtual reality to dealers and OEMs today, too.

 Unlock all of the community & features  Join Now