Soon there will be new ways for you to advertise on a few platforms that will create an experience for customers using augmented reality (AR).
Recently Facebook announced a new way to advertise using AR. The purpose is to make ads interactive as they have found experiential ads are ten times more effective than other types of ads.
To test out the AR feature, Facebook is partnering with Michael Kors for customers to virtually try on sunglasses. But FB will soon reach out to new industries, and the auto industry isn’t far behind.
Currently Facebook Messenger’s augmented reality program is partnered with Kia for customers to experience their possible future car right in their driveway.
Facebook isn't the only social media experimenting with augmented reality advertising. AR has also made its way to snapchat. The basic AR filters are getting an upgrade. Now users can explore custom created lenses made in their area.
So what does this mean for dealers???
Now you can create a filter for your dealership that every Snapchat user in your area could see. That gives you a new way to interact with potential customers on another level.
What are some ways you can see your dealership implementing augmented reality?? Or are you already doing it??
Let me know in the comments below.