YouTube is not just for watching cat videos. According to this article from Google, “90% of people say they discover new brands or products on YouTube, and over 40% of global shoppers say they’ve purchased products they found on YouTube.”
Google turned to YouTube creators to gain insight into ways to appeal to shoppers during the every part of the purchase journey. They boiled it down into 3 tips to help brands turn interested parties into owners.
Showcase Your Product in a Unique Way
YouTube is notorious for having a plethora of content. Making your content stand out is no easy task. If you can keep viewers engaged then you are more likely to gain an audience. Being fun and creative are some easy ways to engage your audience. Don’t over stress your video being perfect so long as it is personable.
Show Viewers How to Use Your Product
After consumers have discovered a brand more than half of them will use YouTube to learn more before they buy it. It is much easier to showcase a product, especially one as intricate as a vehicle, through video. A virtual test drive allows the consumer to try before they buy. In addition, answering popular service questions or simple tutorials can build value and transparency into your process.
Make it Easy for People to Buy
After you have captured their attention, and shown them how it works, now it is time to ask for the sale. Use the description of a video to add a landing page or a phone number to call. A splash screen with a call to action and ending your videos with a 3-5 second marketing clip that has contact information will go a long way to create a modern buying experience for your customers.
This represents a unique opportunity for dealerships to leverage their subject matter experts by providing unique content.
How is your store leveraging YouTube, the second largest search engine, in your marketing efforts?