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Zeigler Motorsports' In-House Restaurant To Debut New Name With Grand Opening Event

Zeigler Motorsports' In-House Restaurant To Debut New Name With Grand Opening Event

Zeigler Motorsports today announced that it will be hosting a week-long grand opening event for its recently renamed, in-house restaurant -- Trak-Houz …

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Challenge Past Positions

Challenge Past Positions

  The strategies that at one time made you successful may be limitations in the future. Rethinking positions is a great way for your business…

Internet Scheduling is Increasingly Popular, But Are You Doing It Right?

Internet Scheduling is Increasingly Popular, But Are You Doing It Right?

Like all industries, customers are heading online more often for automotive service. The 2019 J.D. Power Customer Service Index Study shows a 40 percen…

DSES 2019 Keynote Videos

DSES 2019 Keynote Videos

If you missed DSES 2019 you missed out on amazing keynote and breakout speakers. You had to be there to gain insight and network with those on the front li…

Convert Lookers into Buyers

YouTube is not just for watching cat videos. According to this article from Google, “90% of people say they discover new brands or products on YouTube, and over 40% of global shoppers say they’ve purchased products they found on YouTube.”

Google turned to YouTube creators to gain insight into ways to appeal to shoppers during the every part of the purchase journey. They boiled it down into 3 tips to help brands turn interested parties into owners.

Showcase Your Product in a Unique Way

YouTube is notorious for having a plethora of content. Making your content stand out is no easy task. If you can keep viewers engaged then you are more likely to gain an audience. Being fun and creative are some easy ways to engage your audience. Don’t over stress your video being perfect so long as it is personable.

Show Viewers How to Use Your Product

After consumers have discovered a brand more than half of them will use YouTube to learn more before they buy it. It is much easier to showcase a product, especially one as intricate as a vehicle, through video. A virtual test drive allows the consumer to try before they buy.  In addition, answering popular service questions or simple tutorials can build value and transparency into your process.

Make it Easy for People to Buy

After you have captured their attention, and shown them how it works, now it is time to ask for the sale. Use the description of a video to add a landing page or a phone number to call. A splash screen with a call to action and ending your videos with a 3-5 second marketing clip that has contact information will go a long way to create a modern buying experience for your customers.

This represents a unique opportunity for dealerships to leverage their subject matter experts by providing unique content. 

How is your store leveraging YouTube, the second largest search engine, in your marketing efforts?

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