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WEBINAR RECORDING - A Squad of Smooth Talkers: Prioritizing Phone Calls Beyond Sales and Service

WEBINAR RECORDING - A Squad of Smooth Talkers: Prioritizing Phone Calls Beyond Sales and Service

In today's webinar, we had a great discussion with Amanda Knowlton, Director of Channel Partnerships at CallRevu. She talked …

Bumper.com Granted NMVTIS Public and Commercial Certification

Bumper.com Granted NMVTIS Public and Commercial Certification

Bumper.com is excited to announce that we have received NMVTIS certification for commercial and public customers. Bumper.com is the first company of its ki…

Automotive Email Marketing: 5 Tips To Boost ROI On Emails

Automotive Email Marketing: 5 Tips To Boost ROI On Emails

Email marketing remains a solid marketing strategy even with the rise in other digital platforms that promote businesses. It enables businesses to conn…

[Podcast] The FAQs of Career Pathing: What You Need to Know When Launching Career Paths

[Podcast] The FAQs of Career Pathing: What You Need to Know When Launching Career Paths

In this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss some of the most common challenges faced when launching a career pathing…

The Evolved Consumer Journey – And What It Means for Dealerships’ Marketing Strategies

The Evolved Consumer Journey – And What It Means for Dealerships’ Marketing Strategies

Greta Crowley, vice president of marketing for Autotrader   The automotive consumer journey – from browsing options to purchasing a vehicl…

Convert Lookers into Buyers

YouTube is not just for watching cat videos. According to this article from Google, “90% of people say they discover new brands or products on YouTube, and over 40% of global shoppers say they’ve purchased products they found on YouTube.”

Google turned to YouTube creators to gain insight into ways to appeal to shoppers during the every part of the purchase journey. They boiled it down into 3 tips to help brands turn interested parties into owners.

Showcase Your Product in a Unique Way

YouTube is notorious for having a plethora of content. Making your content stand out is no easy task. If you can keep viewers engaged then you are more likely to gain an audience. Being fun and creative are some easy ways to engage your audience. Don’t over stress your video being perfect so long as it is personable.

Show Viewers How to Use Your Product

After consumers have discovered a brand more than half of them will use YouTube to learn more before they buy it. It is much easier to showcase a product, especially one as intricate as a vehicle, through video. A virtual test drive allows the consumer to try before they buy.  In addition, answering popular service questions or simple tutorials can build value and transparency into your process.

Make it Easy for People to Buy

After you have captured their attention, and shown them how it works, now it is time to ask for the sale. Use the description of a video to add a landing page or a phone number to call. A splash screen with a call to action and ending your videos with a 3-5 second marketing clip that has contact information will go a long way to create a modern buying experience for your customers.

This represents a unique opportunity for dealerships to leverage their subject matter experts by providing unique content. 

How is your store leveraging YouTube, the second largest search engine, in your marketing efforts?

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