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Exclusive Blog Posts

How efficient is your sales process?

How efficient is your sales process?

Dealerships today operate in an environment where the consumer experience is a driving factor in dealership selection.  Ecommerce and other third-part…

Core Sales Skills Part 1: Show Empathy

Core Sales Skills Part 1: Show Empathy

  According to the DrivingSales Consumer Experience Study being empathetic is the number one factor that customers look for in a sales cons…

WEBINAR RECORDING - What Matters to Millennials in 2019

WEBINAR RECORDING - What Matters to Millennials in 2019

  For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelm…

Google Ads Conversion Tools

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …

Why So Many Options If You Don't Pay Attention to The Source?

Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

Convert Lookers into Buyers

YouTube is not just for watching cat videos. According to this article from Google, “90% of people say they discover new brands or products on YouTube, and over 40% of global shoppers say they’ve purchased products they found on YouTube.”

Google turned to YouTube creators to gain insight into ways to appeal to shoppers during the every part of the purchase journey. They boiled it down into 3 tips to help brands turn interested parties into owners.

Showcase Your Product in a Unique Way

YouTube is notorious for having a plethora of content. Making your content stand out is no easy task. If you can keep viewers engaged then you are more likely to gain an audience. Being fun and creative are some easy ways to engage your audience. Don’t over stress your video being perfect so long as it is personable.

Show Viewers How to Use Your Product

After consumers have discovered a brand more than half of them will use YouTube to learn more before they buy it. It is much easier to showcase a product, especially one as intricate as a vehicle, through video. A virtual test drive allows the consumer to try before they buy.  In addition, answering popular service questions or simple tutorials can build value and transparency into your process.

Make it Easy for People to Buy

After you have captured their attention, and shown them how it works, now it is time to ask for the sale. Use the description of a video to add a landing page or a phone number to call. A splash screen with a call to action and ending your videos with a 3-5 second marketing clip that has contact information will go a long way to create a modern buying experience for your customers.

This represents a unique opportunity for dealerships to leverage their subject matter experts by providing unique content. 

How is your store leveraging YouTube, the second largest search engine, in your marketing efforts?

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