DrivingSales News

Company: DrivingSales

Bart Wilson

DrivingSales

Jan 1, 2020

How Technology Helps Omnichannel


Meeting the consumer where they are at in their buying journey is expected today. From a dealer standpoint, you can’t afford not to go all-in on an omnichannel experience for your consumers. We sat down with Brian Skutta, Spireon's President of Automotive to discuss engagement through technology and it's importance on your ability to acquire new customers. Creating a car search, discovery, and deal process that is technology-centric will provide you with a leg up on your competition. 

Bart Wilson

DrivingSales

Director of Operations

DrivingSales News features exclusive reporting directly from the DrivingSales editorial team. We cover important issues facing dealerships, with a focus on innovations that impact dealership operations. Do you have any stories you want us to cover? Or would you like to be interviewed? Reach out to Sherri.Riggs@drivingsales.com

2168

2 Comments

C L

Automotive Group

Jan 1, 2020  

Do you have any examples of folks getting this right? 

Brian Skutta

Spireon

Feb 2, 2020  

Chris, I'd be happy to share examples with you and connect you with some of our dealers who are seeing great success.  Feel free to email at bskutta@spireon.com

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