Meeting the consumer where they are at in their buying journey is expected today. From a dealer standpoint, you can’t afford not to go all-in on an omnichannel experience for your consumers.  We sat down with Brian Skutta, Spireon's President of Automotive to discuss engagement through technology and it's importance on your ability to acquire new customers. Creating a car search, discovery, and deal process that is technology-centric will provide you with a leg up on your competition.