Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
DrivingSales News

DrivingSales News Reporter

Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

The Future of Artificial Intelligence

Artificial Intelligence. It’s the buzzword of the year in automotive! It’s used on multiple ends of automotive journey. It’s the technology that allows autonomous vehicle their autonomy, and it’s growing as a tool in marketing to create super specific targeted ads.

It seems dealers have no problem adapting to AI in cars, but it’s another story when talking about its use in marketing.

DrivingSales News spoke with LotLinx’s VP of Product Management, Eric Turner on this new confusing technology. He says AI in marketing isn’t being used as frequently in automotive as it is in other industries. But why?

“I think that the biggest challenge is awareness… and legitimacy,” He said. “AI has some buzz that comes with it. But just the word artificial intelligence has some confusion around it because there is no clear definition of what it actually means.”

Eric Turner, Lotlinx VP of Product Management

The lack of awareness and understanding gives dealership a hard time really jumping on board, according to Turner.

LotLinx claims to use cutting edge technology and machine learning to put specific cars in front of specific buyers. You can describe generic AI marketing in a similar way. AI takes away the massive task of creating targeted messaging for individuals because the machine does all the learning and finding for you.

“When you’re thinking about the automotive industry and every single car as a unique commodity, and then to create a unique message that is specific to one customer it becomes overwhelming very quickly,” Turner said. “Social media has kind of found our customers for us, but AI will become necessary in creating very specific messages.”

New technology isn’t only worry some for dealerships, the Brookings Institute out of Washington found that after polling 1,500 Americans, half were worried about AI taking away their right to privacy.

Turner doesn’t believe this will actually be the case when AI becomes more prominent. In fact, he said he welcomes AI targeted ads!

“From my perspective I guess I rather like the idea of getting messages that are specifically tailored to my needs and wants,” He said. “It would be nice not having to worry about all these different messages which come my direction that aren’t relevant at all.”

Artificial Intelligence may be somewhat new to automotive, but if you look at other industries, it’s already being implemented. That means, according to Turner, if your dealership hasn’t jumped on the AI bandwagon, you’re not only behind in automotive, you’re behind everyone.

“Dealerships have to get on board. If not dealers will be behind the curve relative to the economy as a whole,” He warns. “I think some industries are more receptive to new tech. My experience with some dealers is that there is some resistance in trying something new and different. But that resistance is quickly diminishing as they realize the future of the industry is very different than it is right now.”

He says in less than five years, this tech will be everywhere.

“From a marketing perspective AI is the future. This is how we break the cycle of generic messages, and start creating targeted messages to one person,” he said. “AI allows us to reach into the haystack and grab the needle out without any guesswork. With AI’s growing capability you will see this be the defining feature of digital marketing.”

Read more about Eric Turner and his accomplishments in the LotLinx Press Release, here.

 Unlock all of the community & features  Join Now