Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be Deliberately Different by asking, “How did this make them feel?”. We ask this question at every client interaction, and it underpins every product we design and release. Our focus is on the client experience in everything we do.

Perfection is impossible, but caring is not. Did you make your client feel understood? Did you make your client feel appreciated? Did you make your client feel confident? Did you make your client feel empowered? If your client feels cared for, they are likely to be a brand ambassador, help you and your team improve, and be a long-term customer. We will always have room to improve the process, training, and tools. Mistakes are inevitable. Ensuring your client feels heard, understood, and senses urgency when an issue arises is critical for a client-centered organization.

One of the legends of the retail automotive industry, Joe Girard, understood this. He made the Guinness Book of World Records for his sales ability. He recognized that how you make the customer feel was the critical piece of the sales process – not just during the sale, but after the sale was made. He stayed in touch with customers and took care of service issues when they arose after the sale. As a result of this focus, he banked repeat business year after year.  Technology companies have a lot to learn from this approach. Customers expect that you will get decent technology. Honestly, most websites and digital marketing technologies are pretty much the same. What is unexpected is the commitment to service after the sale. That is the real product.

Innovation at fusionZONE starts with keeping the client in mind. How can we make their experience and the end-user experience better? How can we help our client’s business be more profitable? We are midway through developing a new platform that will transform the dealer website service experience. With targets of four-hour ticket turn arounds, easy content management, lightning-fast speeds, dedicated support teams, and highly qualified leads, we are not focused on the next shiny object but the top prize. Technology is merely a tool to achieve a client objective, and it certainly helps make their business more successful. But, ultimately, client service – how you made them FEEL using the technology - is the real product.

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in E-commerce, digital marketing, field team management, and consumer experience initiatives with an emphasis on the automotive industry. As the OEM Director for fusionZone, Swanson is tasked with growing successful partnerships with OEMs in need of effective website and digital advertising solutions for their dealership networks.

“We are excited to have Adam join our team. He is an innovative, dynamic marketing and sales executive whose successful time working at Shift Digital and with several OEMs makes him a perfect fit for OEM Director. OEMs and their dealers are increasingly involved in the selection process for partners that can deliver on their unique brand requirements. At fusionZone, we are investing in this role as a commitment to show just how serious we are at ensuring that we deliver successful products and results to our OEM and dealer business partners,” stated Ed Barton, fusionZONE President & Chief Executive Officer.

Before joining fusionZONE, Swanson spent seven years at Shift Digital, where he started as a Digital Operations Consultant, was promoted to Senior Field Consultant and quickly moved up to National Program Director. He managed key accounts, analyzed the digital marketing landscape, and designed effective campaigns, strategy, and advertising for multiple OEMs, including Jaguar, Land Rover, Toyota, and Porsche. He also served as a keynote speaker, training facilitator, and subject matter expert on marketing business for numerous regional seminars and client expositions across the United States.

Swanson began his career in the automotive industry at Mazda North American Operations, where he served as District Manager over a network of 16 Mazda dealerships throughout the Midwest. He analyzed financial, operational, and warranty data and created solutions to improve profitability and customer satisfaction. During his two-year tenure, he raised CSI scores in two separate districts through in-dealership sales and service training events, fixed operations analysis, and retail process improvement.

Commenting on why he chose to join fusionZONE Swanson stated, “I knew fusionZone was the right choice for me professionally when I met with the executive management team. Many companies now offer funky or cool offices, progressive benefits, or unique perks. These are great in a general sense, but ultimately not what defines an organization. I enjoy working with driven individuals who see their employees as people with various talents and appreciate them as their greatest asset. In talking with the fusionZONE team, it quickly became clear that they invest in people as an organizational virtue. This made it an easy decision.”

fusionZONE Automotive is an award-winning automotive website provider that helps car dealers streamline the ever-evolving digital process. Founded in 2009, the company has created powerful, responsive digital web solutions and successfully grown in a competitive industry by hosting both single-point dealerships and large, top-performing, multi-roof franchise dealerships. The full-service digital marketing provider offers websites, 24/7 live sales chat, social media management, technical SEO services, and mobile applications.

“fusionZone is on the brink of some major growth. Numerous products and innovations in the pipeline are inspiring. I'm thrilled about the future because I believe I can help them scale real growth in the marketplace through true partnerships and strategic moves to assist dealers and OEMs deliver the best online consumer experience. This will result in increased sales and better customer advocacy. It's a great time to be in the industry!” Swanson stated.

For more information or to schedule a demo, visit www.fzautomotive.com.

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About fusionZONE Automotive, LLC

For more information visit: https://www.fzautomotive.com/about-us/