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Ed Barton

Ed Barton CEO

Ed Barton Blog Posts

Accessibility is Good Business!

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Own…

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, Oc…

fusionZONE Automotive Hires Auto Industry Digital Marketing Specialist Adam Swanson as OEM Director

fusionZONE Automotive Hires Auto Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consu…

A Simple Way to Capture Additional Service Revenue

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the…

fusionZONE Automotive Forms New Dealer Advisory Council

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development Lakeland, FL, July 8, 2019 - fusionZ…

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an…

Attention Florida and New York Dealers: Your Website could be at Risk!

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging…

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