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Gary May

Gary May President

Gary May Blog Posts

The Never-Changing Landscape: Vendors are Robbing You Blind!

The Never-Changing Landscape: Vendors are Robbing You Blind!

​ "Money won't create success, the freedom to make it will." - Nelson Mandela "A fool and his money are soon parted." - Thomas Tusser "The creditor ha…

Branding: A Call To Arms (And Phones, Marketing, Websites, email...)

Branding: A Call To Arms (And Phones, Marketing, Websites, email...)

BOOM! It happens and you're left without a net... Damaged image. Damaged perception. Damaged goods. Unless you have a brand. Unless you've been under a ro…

The State of Automotive Digital Advising: More Vanilla, Please!

The State of Automotive Digital Advising: More Vanilla, Please!

Anyone who regularly reads our blog knows a few things. One, we tell it like it is. Two, we educate from fact and passion, not from the heart of from the …

Still Ignoring The “C Word” Will Cost You

Still Ignoring The “C Word” Will Cost You

The "C Word". You know, that word. The one that makes dealership executives' skin crawl, makes sales people laugh, has trainers' mouths drool and absol…

Homogenization is for Milk (If You Drink That Sort of Thing), Not Dealers

Homogenization is for Milk (If You Drink That Sort of Thing), Not Dealers

“If digital were that easy, everyone would be doing it” said no automotive OEM executive, ever. But somehow, over the past few years, it seems as thoug…

Websites: Why Your Smallest Investment Still Pisses You Off

Websites: Why Your Smallest Investment Still Pisses You Off

We’ll let you in on a little secret. For years, decades really, you’ve been able to throw some words and photos onto recycled trees, shoot a check out …

What The Watch Will Have You Watching as You’re not Watching What You Need To Watch

What The Watch Will Have You Watching as You’re not Watching What You Need To Watch

Not paying attention to mobile, tech and search is about to get more annoying…and costly!What time is it? Really, what time is it? It’s not hammer time…

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever...

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever...

Expose your business. Better yet, expose yourself!! It’s not about who bares it all. No, the game is about who gets the exposure at the right time. An…

DSES: Can You Feel Me Or Is It The Customer Experience?

DSES: Can You Feel Me Or Is It The Customer Experience?

DrivingSales Executive Summit 2014 is officially in the books. It was a sold out event once again that enveloped the Bellagio Hotel in Las Vegas for the …

Logistics: I'll Take "What Is A Dealership?" For $1000 Alex

Logistics: I'll Take "What Is A Dealership?" For $1000 Alex

Lo·gis·tics  ləˈjistiks,lō-/  noun     1. The detailed coordination of a complex operation involving many people, facilities, or supplies. We …

Let's Remember Who It's About: Not You!

Let's Remember Who It's About: Not You!

Have you ever listened to a professional salesperson? No, no, really. Have you ever listened to a professional salesperson? Those skilled in the trade ar…

Consulting Conundrum: “You can do whatever you want, as long as…”

Consulting Conundrum: “You can do whatever you want, as long as…”

Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at th…

Natural Unselection (It Takes Time…)

Natural Unselection (It Takes Time…)

Yes, it is getting more and more difficult for business owners to make decisions today that will positively impact their business, especially in the arena …

What Tough Times Have Taught Us About Digital

What Tough Times Have Taught Us About Digital

Money. Lots of it! Tons and tons and tons of it! So much that for the first time, we're witnessing dealers that have been hands-on since 2008 starting to s…

Automotive Digital: The Cost of Being Minimized

Automotive Digital: The Cost of Being Minimized

It's no secret that we're on the move. All of us. You might even say that the speed at which things change is breakneck. What is less known is that as we s…

Peeling Back The Social Onion: Are You Just A Puppet?

Peeling Back The Social Onion: Are You Just A Puppet?

2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some …

Prescription Without Diagnosis: (Ugly) Side Effects Are Going To Happen

Prescription Without Diagnosis: (Ugly) Side Effects Are Going To Happen

In a world at a breakneck pace and of mediocre marketing, it is more important than ever to know what you’re doing if you hope to attract, let alone …

Tipping The Scales. Against An 800 Pound Gorilla...

Tipping The Scales. Against An 800 Pound Gorilla...

Have you ever tried skiing? Uphill? Are you one for SCUBA diving? In a wading pool? Do you get your kicks running marathons? On a treadmill? How does this …

The Key To Everything? Customer Service (STILL!)

The Key To Everything? Customer Service (STILL!)

Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer foc…

The Year 2012 In Review? (What's An Automotive Industry Nutshell?)

The Year 2012 In Review? (What's An Automotive Industry Nutshell?)

  (Warning, 1000 words below!) OK, who's got their 2013 game face on? Nobody? Good, let's make things difficult!!! 2012 was one heck of …

Endorsement? Nope, It Rolls More Like A Super Pac.

Endorsement? Nope, It Rolls More Like A Super Pac.

  As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by t…

It's A Time For Thanksgiving (Automotive Style)

It's A Time For Thanksgiving (Automotive Style)

  It's that time of the year again.... Well, actually not. Let's be completely honest. It's that one day of the year again. The one da…

I fought the law and the law won…? Bullshizzle!

I fought the law and the law won…? Bullshizzle!

  From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see w…

You Lost Me At Hello

You Lost Me At Hello

  Leads. Leads. Leads. Lead? Nope, the customer that should be yours that will buy somewhere else. All the data (little data and it’s more w…

Digital Signals: Hate The Player Or Hate The Game?

Digital Signals: Hate The Player Or Hate The Game?

  No matter how much it’s discussed, there are still massive amounts of misinformation in addition to retail kick back in regard to social m…

DrivingSales Executive Summit 2012: A To Unmarketing

DrivingSales Executive Summit 2012: A To Unmarketing

  The 2012 DrivingSales Executive Summit has closed its doors with an amazing, energetic event to show. Congratulations to the entire (growing) Dr…

Wake Up! A Call To Arms...Legs, Hands, Feet, Real Products and Decisions

Wake Up! A Call To Arms...Legs, Hands, Feet, Real Products and Decisions

  The more things change, the more they stay the same. There are no shortcuts... Car dealers, when it comes to websites, SEO, reputation managemen…

Go Ahead, Keep Rebuilding The Mousetrap. Tip: You're Trying To Catch A Cheetah

Go Ahead, Keep Rebuilding The Mousetrap. Tip: You're Trying To Catch A Cheetah

  Stop what you're doing. Right now! Look back, quickly. Look back for a while. No, not over your shoulder silly. If you've been at least …

Gary May and Joe Webb Create "A DSES Digest" Session For 2012 Las Vegas Conference

Gary May and Joe Webb Create "A DSES Digest" Session For 2012 Las Vegas Conference

  To better assist dealers attending the 2012 edition of the DrivingSales Executive Summit (DSES) automotive conference both at the event as well …

DrivingSales Executive Summit: Learning Over Listening

DrivingSales Executive Summit: Learning Over Listening

One of the things we're most passionate about is education. Above anything else, education moves businesses forward. You can sell them all day long, …

The cost of information versus execution

The cost of information versus execution

  We hem. We haw. We decide. We buy. We go. Then what? First, let’s go back to the start. What is the education budget of your dealership? T…

The Difference Is One Letter...And What It Gets You Is Much More

The Difference Is One Letter...And What It Gets You Is Much More

  Many times people ask me why IM@CS is not a training company, even though plenty of people call what we do by the "T" word. The respon…

If You're Going To Do It, Do It Right...

If You're Going To Do It, Do It Right...

  The special time of the year is nearly upon us, again. From September through February: conferences, expos and 20 Groups with the veritable sale…

If It Were That Simple, You Wouldn’t Have Done It Yet…

If It Were That Simple, You Wouldn’t Have Done It Yet…

  Things are changing. So fast, they’re staying put, at least for the most part. It usually brings a smile to my face when they phrase &ldqu…

The Gift That Keeps On Giving (That You Don't Want To Give Customers)

The Gift That Keeps On Giving (That You Don't Want To Give Customers)

It was years ago, and repressed on and off over the years, that I received what would have easily been the biggest gift received in my young life. The…

Leave A Number, Maybe We'll Call (And Other Customer Service Fables)

Leave A Number, Maybe We'll Call (And Other Customer Service Fables)

"I'll get right back to you". The biggest one we all hear, almost every day. As if the caring dried up as fast at the ink on your signat…

Searching For The Digital "Leg Up"? Jump All In!

Searching For The Digital "Leg Up"? Jump All In!

  The mad scramble to do the crawl, walk and maybe run is still in full force. Yes, more are shifting toward digital but 2012 is nearing half way …

NADA Time: Start Operating Your Business As Yours Or Someone Else Will

NADA Time: Start Operating Your Business As Yours Or Someone Else Will

  More often than not, businesses are left to turning part (or all) of their operation over to vendors and partners with the reasoning that the…

Are You Waiting? Still? Well... Goodbye!

Are You Waiting? Still? Well... Goodbye!

This is officially the beginning of the end for many. December 27, 2011. There will be a moment over the next handful of years in which you'll ref…

Wow... New Auto Industry Pain Point!! Um... This Is Not A New Issue!

Wow... New Auto Industry Pain Point!! Um... This Is Not A New Issue!

  The constant challenge in the auto industry is for retailers to implement strategies, execute on their plans, follow process, create awarenes…

IM@CS Best Practices: Have You Read Your Website Privacy Policy Lately?

IM@CS Best Practices: Have You Read Your Website Privacy Policy Lately?

Dealerships typically collect a great deal of personal information from their website visitors through contact forms, online credit applications, etc. Wh…

Google Plus Pages Allowing Dealers To Do More (Half-Baked)?

Google Plus Pages Allowing Dealers To Do More (Half-Baked)?

  With innovation and technology comes missteps and half-hearted attempts to "do it". As more dealers encourage their staff, and many…

DrivingSales Executive Summit 2011: The Big Bang (And Oh, What Comes Next?)

DrivingSales Executive Summit 2011: The Big Bang (And Oh, What Comes Next?)

Wow. What happened last week was amazing. Nearly every session at this year's DrivingSales Executive Summit (DSES) rang the bell. From the opening co…

It's That Time Of The Year: A Legacy Or 2 Steps Forward, 20 Years Back

It's That Time Of The Year: A Legacy Or 2 Steps Forward, 20 Years Back

Confernce season! You're about to experience record-setting attendance, more technology than will choke a horse, speaker after speaker, keynote after…

IM@CS Brings The Fourth Round Of The Poker Tournament To DrivingSales Executive Summit in Las Vegas

IM@CS Brings The Fourth Round Of The Poker Tournament To DrivingSales Executive Summit in Las Vegas

IM@CS Brings The Fourth Round Of The Poker Tournament To DrivingSales Executive Summit in Las Vegas FOR IMMEDIATE RELEASE Los Angeles, CA and Las…

Accountability. Denial. Cover Up. A Losing Game.

Accountability. Denial. Cover Up. A Losing Game.

We all come to proverbial "forks in the road" when it comes to performance, to delivering, to being reliable, to following up and ultimately to…

Four Down, Seventeen Thousand To Go

Four Down, Seventeen Thousand To Go

The last four years have been a blur. Everything has been. From search to social. From template to script. From inbound to outbound. From high line to in…

Are We Just Digital Lemmings?

Are We Just Digital Lemmings?

(Cue the Madonna music) “You know that we are living in a digital world and I’m an automotive digital nerd...” Can you see it now? The …

The Dealership Environment: Inspired By Everything, Motivated By Nothing

The Dealership Environment: Inspired By Everything, Motivated By Nothing

Face it: You’re whipped. Which way is up? Which way is down? Is flat the new growth? Is the shiny object the new thing keeping you from the golf co…

All Of Us In Automotive Need To Be...Less Automotive (At Least Socially)

All Of Us In Automotive Need To Be...Less Automotive (At Least Socially)

One of the things that I love about IM@CS is the fluid nature of what we do. In consulting to different businesses (and thankfully contributing to dif…

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services

In response to continuing business growth, the ongoing focus on customer service and breakneck pace of technology implementation, IM@CS is pleased to ann…

Making A Laughing Stock Out Of Social "Media"

Making A Laughing Stock Out Of Social "Media"

Being involved in helping build awareness via social networks for dealers over the past three plus years, there has been a lot to see. And wonder about. …

Shortcuts, Rock Stars, Working Harder And The Point

Shortcuts, Rock Stars, Working Harder And The Point

Everyone, even the most committed and successful visionary, may take a shortcut from time to time. It's in our DNA. It's hard to resist. It's…

Silver Bullets, The New Black And A Bunch Of Sites. It's A Dealer's World?

Silver Bullets, The New Black And A Bunch Of Sites. It's A Dealer's World?

Things are getting better. Right? You hear it everywhere. Even amidst the issues that are having a significant impact on our industry (the switch from ec…

When The Cover Comes Off The Onion

When The Cover Comes Off The Onion

Let's face it, we still live in a marketing-based world. And nearly all of it still screaming for attention, sales, mass following, validation, accep…

Tricked Ya! Been Here The Whole Time...

Tricked Ya! Been Here The Whole Time...

So it's been eight weeks since the last post. It feels like an eternity. But it's likely been longer since the companies and people your business…

Parting Shots, Starting Shots. They're Not Too Different. So Get Real!

Parting Shots, Starting Shots. They're Not Too Different. So Get Real!

Chances are you've been on one of the many sides of this lately: Just moments ago I sent a Facebook message to a dealer, responding to my initial mes…

I Before We, With No Exception To D(ealers)

I Before We, With No Exception To D(ealers)

It's the end of the year and the heart of the holiday season, right in between being thankful for everything we have and swearing off more than half …

Flipping The Light On: Life After The Pitch

Flipping The Light On: Life After The Pitch

You heard about them. You read about them. You phoned them. You had them in. You listened to them. You took the pitch. You signed the deal. And now, with…

Things That Pissed Us Off In 2010 (Yes, They Pissed You Off, Too!)

Things That Pissed Us Off In 2010 (Yes, They Pissed You Off, Too!)

We know it, you know it, they know it. Almost everyone knows it. Because if everyone knew it we wouldn't have ben put through it. But we were, you we…

2011 Will Be A Great Year...Even If You Don't Participate

2011 Will Be A Great Year...Even If You Don't Participate

It's no secret that over the past three years, some pretty forward-thinking information was provided to the automotive industry franchise dealer body…

It's Cram Time. Were You Expecting It?!?!

It's Cram Time. Were You Expecting It?!?!

Well if you didn't look, 2010 is nearly to a close. Last time you thought about it mid-year, it looked like 2010 would be clear sailing. Well, now it…

Quick, The Shiny Object Just Moved! Ouch, It's Your Vendor...

Quick, The Shiny Object Just Moved! Ouch, It's Your Vendor...

Don't read too much into the title, it's not a slam on your (fill in the blank) vendor, although many deserve to be taken to task. This is about …

When The River Runs Dry...Pave It!

When The River Runs Dry...Pave It!

Retrench! Dig in! Block and tackle! Just wait! Awww bullshit.... More and more today it seems that the chasm between the "doers" and those choo…

Gut Check: What Are We Doing? Oh Yeah, Measuring!

Gut Check: What Are We Doing? Oh Yeah, Measuring!

Overstated? Maybe....but likely not. What are we doing? If we go by the numbers, and they're estimated but well known, we've got the second large…

What Have You Done For You Lately? (Ooh ooh ooh yeah...)

What Have You Done For You Lately? (Ooh ooh ooh yeah...)

You're back but your bags (and head) may still be packed from your Las Vegas departure. The whirlwind of powerpoints, data, applications, widgets, sp…

DrivingSales Executive Summit...In A Nutshell

DrivingSales Executive Summit...In A Nutshell

 DrivingSales Executive Summit V2.0 hit Encore (Wynn) in Las Vegas last Monday through Wednesday. A few things: attendance doubled last year’s…

Don't Let Social Media Get In The Way Of Your Success With It

Don't Let Social Media Get In The Way Of Your Success With It

We're bringing a petition to DrivingSales Executive Summit, JD Power Internet Roundtable, SEMA and NADA. But you can be first to sign it here and now…

Digital Dealer 9...In A Nutshell

Digital Dealer 9...In A Nutshell

So we're in what many call the automotive industry's event olympics, digital dunking chair, online opinion onslaught, guruexpertvendorspeakercons…

The More Things Stay The Same, The More They Stay The Same

The More Things Stay The Same, The More They Stay The Same

We're considering making a big alarm clock. No, a BIG %^&*#$@ alarm clock. That way instead of waking up 10-100 dealers at a time, we can wake up…

The Disappointment Your Customers Experience Comes From Within

The Disappointment Your Customers Experience Comes From Within

Let's face it, we're all consumers. Even the highest-paid CEOs in the world have to do it: shop and buy. They will engage a brand, a retailer, a …

It Begs Being Said Again: Understand What You're Getting Into

It Begs Being Said Again: Understand What You're Getting Into

So, what's your newest carrot? What new shiny object has you mesmerized? Which vendor's widget has you seeing extra dollar signs? What in the hec…

Crunch Time: Are Your Vendors out To Lunch? Or Are You?

Crunch Time: Are Your Vendors out To Lunch? Or Are You?

It's very telling, especially today, when a supplier doesn't deliver. Over-commit, under-deliver. While there is no such thing as 100% delivery, …

The Shortest Distance Between Two Lines Is A Straight Point

The Shortest Distance Between Two Lines Is A Straight Point

Another day has gone by in our industry and where are we? Did we break a record? Did we start a trend? Did we figure something out? Chances are we're…

Reading a number of great posts recently (while trying to ignore the blatant self-promotion via a popularity contest glorified by a number of industry me…

(Note: As a practice, IM@CS has not written in the first person. We try to not call people out or make examples of them directly. This is a slight depart…

Let's take a moment to ignore the store front, avoid the showroom, shed technology and just get back to being human. Do you know how to talk and carr…

After the recent seminars and events in the Los Angeles area it seems more clear than ever: dealers want to do more, are mostly eager to address new oppo…

There's not too many times during the year that we call a time out. Well, there's usually one. Here's the dealership reset: Accountability…

Focus. We all need it. Sometimes we lose it. Hopefully we get it back. Focus is what, along with goals and direction, on the path to success. Simply put …

Another event in the history books. Digial Dealer 8 provided a new round of talk, perspective, conjecture, ideas and repetitiveness. Well attended, the e…

Most people that read this blog that are in automotive retail probably have one thing in common: they can do one thing really well. Sales, finance, manag…

From time to time, even with the best plans, strategy, resources and more, it becomes painfully clear that you're not going to make it. Unfortunately…

There you were, grand opening day. Glistening bright showroom, gleaming inventory, balloons, refreshments and customers. Fast forward however many years …

A long time ago we lost focus. Then got it back. A while ago we lost focus, and got it back. A short bit ago we lost focus. Somehow it came back together. …

One of the beauties of working with those businesses that want to move forward is just that: the move forward. One of the drawbacks is the distractions tha…

They're there. Every day. New ones. Old ones, Slim ones. Fat ones. Some are red and some are green, many are boring and some obscene. What are they? Well, …

If education, reinforcement, results and transparency are the benchmarks of success why are we all not more successful than we are right now? More often th…

The factory, the product, the media coverage, the recalls, the blitz of lacking and half-cooked information. When does the dealer get the coverage? When th…

There seems to be a perpetual struggle in the dealer world between the client needing services, needing to change/improve, needing to stay in front of the …

You've seen them. You've registered. You've looked a couple times. You've even mentioned them at some of the events you attend to be in the 'know' . And Yo…

It's not every day that you come across as example of what you're preaching, especially when it's in the automotive world. To be brutally honest, it almost…

Two items that we talk a lot around but typically don't address directly are the 'blocking and tackling' in the retail business. One stops people from the …

It's no coincidence that by using the term 'resolutions' as temporary markers, we're able to miss our goals and targets. In an industry that's usually more…

It's no secret that over the past few months things have really been taking off in the online automotive space for dealers and a lot of attention is being …

With the end of the year quickly approaching and a focus on getting as many cars sold as possible, it''s also the only time you have to make sure your plan…

If you're in sales, chances are you needed the Thanksgiving day break.  Badly. If things are good or not-so-good, the day off allows you at least to decom…

You hear it all the time: "this isn't rocket science", "a monkey can do this" and "you're kidding me, that's easier than chewing gum".  Yet process seems …

Three vendors, multiple pitches, agonizing internal conversations, budget decisions, integration, contract, training and the big fat check (every month). N…

Can't you just hear it in the background when you try to explain the shift to digital/social marketing from traditional 'push' marketing to a business like…

This post should really be titled: Reputation Management: Can't I Just Ignore It? It's amazing that another year, and some great social media presentations…

It's the conference time of the year for the automotive biz and this last week didn't disappoint. Having attended both the first-ever DrivingSales Executiv…

"Hear ye, hear ye! For all of you, thou shalt be indentured in thar' olde sales department.  And for the rest of ya blubbering fools, 'yer lucky to call t…

After tip-toeing around this subject for most of the year, it's time to take a more direct approach. With more car dealers using "social' media these days…

Month end is behind you, save for those few deals that are going to be back-dated to August 31. Hopefully with C.A.R.S. you didn't need to do that. Now it'…

Imagine, if you can, that business becomes painfully slow. Sales, traffic, even service, is down anywhere from a little bit to 'oh-my-gosh-how-can-we-survi…

We're on the cusp again: in the next 90 days we're looking at events including DrivingSales Executive Summit, JD Power Internet Roundtable, Dealer summit, …

It's been said that in business, it's not what you know but rather who you know. In social media it's not much different! It's not what you say, it's what …

It's been said that in business, it's not what you know but rather who you know. In social media it's not much different! It's not what you say, it's what …

Whether or not the money lasts in the government's C.A.R.S./Cash For Clunkers program, one thing is clear: automotive retail still waits for someone or som…

You were the class clown, your friends' center of attention, captain of the sport team, oldest in your family, standout of sorts in various jobs and now yo…

Come on, let's admit it. If someone launches a new tool, application, service, widget, doohickey, gizmo or gadget, we'll all explode. We are so full of too…

It is always a reality check (especially in sales) to review the mid-year numbers against goals. Even the most sophisticated of salespeople take the opport…

Boy, things were really humming there for the longest time and then the train ran off the track, or maybe the wheels simply came off. No matter what, we go…

  Are you excited by the latest technology in the newest model arriving at your showroom? Were you going crazy waiting for FedEx/UPS/USPS last week f…

It's important that, from time to time, we stop to focus on the principles behind the goals we're aiming for in business and delivering the best customer e…

Tuesday's MPG event at Proud Bird at LAX was another great session. While we're typically greeting marketers, OEM executives and industry suppliers, this w…

How many times have you heard the proverbial saying..."How many (fill in the blank) does it take to screw in a light bulb?", even lately jokingly…

Chances are you'll wake up June 2 and head to work, just like on June 1, with most people doing the "same place, same thing" jig and trading thei…

  Somewhere, over time, the thing in the middle of you and a buck (customer, client, deal, contract) was swept away even though that is was business …

Too often in sales we live off of past glory, or lack of. While past performance is not an indication of future results, it may just be what many people lo…

Wednesday was a day filled with marketing statistics, reporting, ideas, videos, commercials, banter, conjecture and more. Ultimately what Automotive News s…

We were young once and we were fearless! Then we got some schooling and some more, then we got trained, then we were led, then we completely forgot how in …

  It's been a while, maybe to long! Considering what is happening in the market, it's time to get back on track with the folks that power the industr…

It's absolutely amazing...we humans. Creatures of habit, intrigue and fear-based reactivity. Right now is no exception, obviously! However, it is also poss…

  So many people...so little time! Man, you can't get away from the fear and excuses....it's the age of "I don't have enough time do to that&quo…

If you could find a fundamentally harder time to think about events, traveling, speakers and spending time (and money) in Las Vegas, it would be a stretch.…

You know what? I can't blame you!  Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. …

Let's face it, if the simple fact was that opposites attract, every dealership would sell out of cars...every month. Actually, that's not quite true. Oppos…

With the exception to recent Twits (@imacsweb on Twitter) on the state of the auto industry in the form of short blurbs and links, I've steered clear of …

  It used to be, by common knowledge, that success was defined by work (and how much you did). Now days it seems success is defined by smaller multi-…

What is it about marketing that has dealers so perplexed? It's not the act of marketing your brand, inventory, service panache, amazing staff, luxury fac…

  Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgot…

  It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away f…

Why hire a consultant or contractor? Why pay someone for a little work when I can bring on a new employee for the same or less? Consultants only tell you w…

  Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best din…

What is it about CSI, or through interpretation of what it means, that has had dealers begging for their life and coaching customers? Especially today when…

Last weekend's NADA show had all of the makings for a great show: vendors, timing, speakers and even terrific weather (for New Orleans in winter). The one …

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 1…

Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a ca…

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in s…

When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. Wh…

Boy, 2008 put the 'oh crap' in everyone's to-do list. It was a lot of things but fun. So what are we to do now? For one, plan on at least a few things to s…

If there has ever been a time to realize the benefits of creating and executing on new strategies, it is the coming year. For those who went digital, got b…

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