About

Founder and Principal Consultant at Generations Digital | Speaker | Author. I help car dealers identify digital marketing profit leaks, and redirect those investments into generating leads/calls/chats/texts/store-visits, as well as driving online shopping engagement. Measuring digital marketing conversions, not clicks. Deep knowledge of digital marketing, vendors and technology, I have educated members of the automotive industry about emerging digital marketing technology by writing, speaking and sharing my vision for what will help dealers maintain a competitive edge. Have spoken at numerous automotive conferences including JD Power Automotive Marketing Roundtable, Digital Dealer, Innovative Dealer Summit, Automotive Boot Camp, Internet Battle Plan, and AutoCon. Regular contributor to automotive online and print publications including DrivingSales, DealerRefresh, Automotive Digest, Auto Dealer Monthly, AutoSuccess Magazine, Dealer Marketing Magazine and F&I Magazine.