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Jared Hamilton
From: Jared Hamilton
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Ian Coburn

Ian Coburn Trainer/Speaker

Exclusive Blog Posts

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

Are You Forgetting the Pantyhose?

Pantyhose. That's what was best for me and my car back when I was a comedian. Are you doing what's best for your customers or just giving them what they want?

I had a mechanic I always went to when I was a comedian (throughout the 90's) for reasons like this:

One day I went to grab my car after he had replaced the brakes. He tossed me a couple pairs of rolled up pantyhose. "Here, my wife tossed these out. Take 'em."

Of course, I was perplexed. He quickly showed me, though, how to wrap the pantyhose in place to replace any broken belts. In this manner, when I was, say, in the middle of New Mexico, 200 miles from anything (no cells back then), and a belt broke, I could use pantyhose (they stretch then retract back into place) as a temporary belt that would get me a few hundred miles down the road.

Do you do this for your customers or do you simply give them what they want and pay for? Incidentally, I used the pantyhose twice in my ten years as a comedian--lifesavers both times!

He got tons of business from me and my referrals. And it took him all of 45 secs to grab the pantyhose, toss them to me, and explain how to use them. In fact, he asked me to stop referring people because his book became so full.

Don't forget the pantyhose. That is true customer service.

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