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Ian Coburn

Ian Coburn Trainer/Speaker

Exclusive Blog Posts

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

GPA Training to Keynote Nissan Light Commercial Vehicle Meeting

GPA Training, Inc, is pleased to announce that President and Director of Learning & Development, Ian Coburn, will be the keynote speaker at Nissan’s Northwest Region Light Commercial Vehicle (LCV) Meeting, taking place in Seattle on August 22nd, 2018. It marks the first time GPA has worked with Nissan. “We are always excited to work with OE’s to expand our reach to new dealers, helping to enable them to increase their success,” says Coburn. “It is an honor to be asked, especially by such a quality brand as Nissan,” he adds.

Coburn, author of The Customer is Never Right: Sell More Trucks, Cars, Buses, Parts . . . Anything in One Month, “will focus on getting past gatekeepers, cultivating your own leads as a sales rep, time and territory management, and a number of techniques for controlling the conversation in order to be certain customers always get what’s best for them,” explains Rod Belscher, Truck & Commercial Operations Manager for Nissan North America, and organizer of the meeting.

GPA Training, Inc, focuses on providing training and development programs for every customer-facing role in the dealership, emphasizing soft skills. The organization is on the cutting edge of eLearning, offering all live curriculum in a digital format that works with or without an LMS, on all mobile devices. “Our industry spends a lot of time on tech for consumers—online presence and videos, complete mobile functionality, and so forth. Those same consumers want that same tech, in fact more, on the job, which is where we tend to drop the ball,” notes Coburn. “This is why GPA Training offers and educates on eLearning as part of our services.”

You may learn more about GPA Training at www.gpatrain.com

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