Tomorrow I will be on stage in New York City sharing the most recent research that Speed Shift Media has uncovered using our Data Management Platform (DMP). Our DMP, the MarketMatch Data Engine (which we lovingly call Magnum), tracks a massive amount of web data throughout a car buyers path to purchase. Using this data, we can determine a car buyers specific vehicle interest so that we can target them with the best possible inventory using dynamic display ads. But it doesn't stop there. 

Being that we optimize ad performance based on post-click activity, it is important for us to track all of that post-click activity. Recently we changed the way that we monitor this activity. The change is that we now track the entire click-stream (all the clicks that occur on the Vehicle Detail Page (VDP)) and then tag the events which are delivered by views and clicks on our ads. 

A handsome byproduct of tracking the entire click-stream is that we can now clearly assess what car buyers are doing in the weeks, days and most importantly the micro-moments that lead to the sale. The research that we will be presenting on stage is the first of its kind. It is the first time anyone has provided a clear proof of the most important parts of the VDP. These findings enable better forecasting of the timing and speed of vehicle sales. 

What is most exciting is that the indicators are not what you might think, they go against common thinking. After studying the VDP activity of over 50,000 vehicles across Domestic, Imported, and Luxury brands in a wide range of geographic regions we know that we have uncovered a brand new truth. 

I am extremely excited to be sharing this information on stage at this year's DrivingSales Presidents Club event. I hope I'll see you there. 

Cheers,
Ian.