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Ian Cruickshank

Ian Cruickshank VP of Sales and Marketing

Ian Cruickshank Blog Posts

Assessing the Limitations of Print Advertising for your Dealership

Assessing the Limitations of Print Advertising for your Dealership

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon gr…

The Absolute Best Places you can Trim your Advertising Dollars

The Absolute Best Places you can Trim your Advertising Dollars

“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at the…

Where does Inventory Display Advertising fit in long term?

Where does Inventory Display Advertising fit in long term?

It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single definition or experi…

Top 3 Retargeting Problems

Top 3 Retargeting Problems

The Good, The Bad & The Fugly. Even as a digital marketer I find myself (at times) yelling at the browser window because I’m flooded with reta…

What the heck is an In-Market Buyer and where can I find them?

What the heck is an In-Market Buyer and where can I find them?

What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data t…

Why Direct-to-VDP advertising is better than other landing pages?

Why Direct-to-VDP advertising is better than other landing pages?

Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true,”The shortest distance between two points is a …

Why do dealerships still run display ads even though they suck?

Why do dealerships still run display ads even though they suck?

If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract motorists at 60 mph, and almost everyo…

Two emerging technologies to attract in-market buyers that your dealership should consider.

Two emerging technologies to attract in-market buyers that your dealership should consider.

3 Big Problems that Automotive Digital Marketers Need to Realize Today to Survive Tomorrow

3 Big Problems that Automotive Digital Marketers Need to Realize Today to Survive Tomorrow

No you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital ma…

Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re doing anything wrong, it’s m…

What Thanksgiving has taught me about Dealership Marketing

What Thanksgiving has taught me about Dealership Marketing

Happy post-Thanksgiving everyone. I hope you were able to spend time with your loved ones, watch some amazing football and of course, eat as much turkey …

Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution channels, and measurement. Of course…

Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car buyer’s attention. How can you …

The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking

The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking

The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking. There really is just one way to mass broadcast your vehicles to potential b…

The Non-Analytical Guide to Google Analytics for Car Dealers

The Non-Analytical Guide to Google Analytics for Car Dealers

I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, the r…

Why Would you do the Thinking for your Ads – Sorry, You’re just not that Fast

Why Would you do the Thinking for your Ads – Sorry, You’re just not that Fast

Automotive Advertising for Dealerships Using Data Driven Display Ad Solutions In this day and age, marketing technology has made advertising for dealershi…

Make Your Display Ads Actually Matter To Car Buyers

Make Your Display Ads Actually Matter To Car Buyers

  You likely have a solid grasp of the online marketing techniques that work effectively for your dealership, you know that delivering relevant informati…

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