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Ian Cruickshank

Ian Cruickshank VP of Sales and Marketing

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Ian Cruickshank Blog Posts

Who Do You Trust When it Comes to Your Digital Media Decisions?

by Ian Cruickshank May 15th

Who Do You Trust When it Comes to Your Digital Media Decisions?

by Ian Cruickshank May 15th
Digital media measurement has been eluding us since it started, and for the most part, it is simply due to the various metrics that are available to help u…
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How Well Does Dealership VDP Engagement Correlate to Car Sales?

by Ian Cruickshank April 9th

How Well Does Dealership VDP Engagement Correlate to Car Sales?

by Ian Cruickshank April 9th
Tomorrow I will be on stage in New York City sharing the most recent research that Speed Shift Media has uncovered using our Data Management Platform (DMP)…
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Assessing the Limitations of Print Advertising for your Dealership

by Ian Cruickshank Sep 28, 2016

Assessing the Limitations of Print Advertising for your Dealership

by Ian Cruickshank Sep 28, 2016
Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon gr…
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The Absolute Best Places you can Trim your Advertising Dollars

by Ian Cruickshank Sep 16, 2016

The Absolute Best Places you can Trim your Advertising Dollars

by Ian Cruickshank Sep 16, 2016
“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at the…
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Kristen Tepper, Anthony Merza and 2 other like this.

Where does Inventory Display Advertising fit in long term?

by Ian Cruickshank Aug 31, 2016

Where does Inventory Display Advertising fit in long term?

by Ian Cruickshank Aug 31, 2016
It’s always a challenge to change people’s perceptions when they are sure they know exactly what you do based on a single definition or experi…
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Top 3 Retargeting Problems

by Ian Cruickshank Aug 8, 2016

Top 3 Retargeting Problems

by Ian Cruickshank Aug 8, 2016
The Good, The Bad & The Fugly. Even as a digital marketer I find myself (at times) yelling at the browser window because I’m flooded with reta…
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What the heck is an In-Market Buyer and where can I find them?

by Ian Cruickshank Jun 29, 2016

What the heck is an In-Market Buyer and where can I find them?

by Ian Cruickshank Jun 29, 2016
What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data t…
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Why Direct-to-VDP advertising is better than other landing pages?

by Ian Cruickshank Jun 1, 2016

Why Direct-to-VDP advertising is better than other landing pages?

by Ian Cruickshank Jun 1, 2016
Why is direct-to-VDP advertising better than landing a buyer on a typical landing page? The adage is true,”The shortest distance between two points is a …
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Why do dealerships still run display ads even though they suck?

by Ian Cruickshank May 16, 2016

Why do dealerships still run display ads even though they suck?

by Ian Cruickshank May 16, 2016
If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract motorists at 60 mph, and almost everyo…
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Two emerging technologies to attract in-market buyers that your dealership should consider.

by Ian Cruickshank Apr 18, 2016

Two emerging technologies to attract in-market buyers that your dealership should consider.

by Ian Cruickshank Apr 18, 2016
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3 Big Problems that Automotive Digital Marketers Need to Realize Today to Survive Tomorrow

by Ian Cruickshank Apr 4, 2016

3 Big Problems that Automotive Digital Marketers Need to Realize Today to Survive Tomorrow

by Ian Cruickshank Apr 4, 2016
No you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital ma…
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Billy Jenkins, Alex Reed and 2 other like this.

Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

by Ian Cruickshank Feb 26, 2016

Attract More Online Car Buyers: Ways to Reach Buyers at Every Stage of the Buyer’s Journey

by Ian Cruickshank Feb 26, 2016
I’m sorry to have to say this: Your digital marketing is less and less effective every year. That’s not because you’re doing anything wrong, it’s m…
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What Thanksgiving has taught me about Dealership Marketing

by Ian Cruickshank Dec 1, 2015

What Thanksgiving has taught me about Dealership Marketing

by Ian Cruickshank Dec 1, 2015
Happy post-Thanksgiving everyone. I hope you were able to spend time with your loved ones, watch some amazing football and of course, eat as much turkey …
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Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

by Ian Cruickshank Nov 21, 2015

Do you like free money? Here’s how to take advantage of your OEM’s Co-op program.

by Ian Cruickshank Nov 21, 2015
Marketing vehicles (or anything for that matter) can be broken down into four parts: message, creative, distribution channels, and measurement. Of course…
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Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

by Ian Cruickshank Nov 9, 2015

Best Selection? Lowest Price? These Differentiators Don’t Work. Here’s What Will.

by Ian Cruickshank Nov 9, 2015
Here’s a reality check. You have the same new cars as your brand competitor, and you are all competing for the same car buyer’s attention. How can you …
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The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking

by Ian Cruickshank Oct 30, 2015

The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking

by Ian Cruickshank Oct 30, 2015
The Great Photos, White Space, and 2 Other Ways to Keep Your Ads from Sucking. There really is just one way to mass broadcast your vehicles to potential b…
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The Non-Analytical Guide to Google Analytics for Car Dealers

by Ian Cruickshank Oct 23, 2015

The Non-Analytical Guide to Google Analytics for Car Dealers

by Ian Cruickshank Oct 23, 2015
I’m a car guy at heart, and it’s my 5-year old son who reminded me. We all love cars – that’s why we do what we do. Their lines, their smell, the r…
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Why Would you do the Thinking for your Ads – Sorry, You’re just not that Fast

by Ian Cruickshank May 13, 2015

Why Would you do the Thinking for your Ads – Sorry, You’re just not that Fast

by Ian Cruickshank May 13, 2015
Automotive Advertising for Dealerships Using Data Driven Display Ad Solutions In this day and age, marketing technology has made advertising for dealershi…
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Make Your Display Ads Actually Matter To Car Buyers

by Ian Cruickshank Apr 29, 2015

Make Your Display Ads Actually Matter To Car Buyers

by Ian Cruickshank Apr 29, 2015
  You likely have a solid grasp of the online marketing techniques that work effectively for your dealership, you know that delivering relevant informati…
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