CHICAGO — Nov. 30, 2011 — Mobile car shoppers are younger, affluent and more likely to be shopping for a new car, according to “Mobile Web and App Usage for Automotive Shoppers,” a study commissioned by Cars.com, the premier online resource for buying and selling new and used cars, and conducted by Nielsen, a leading global information and research firm.  The online survey of more than 1,600 recent automotive purchasers and intenders reveals how consumers are using their mobile devices to complement their search throughout the car shopping process – including while they’re right on the dealership lot.

“It’s no secret that mobile devices have completely changed the way consumers shop, making it crucial that retailers – automotive or otherwise – understand who mobile shoppers are and how they’re using their devices differently than their laptops or desktops,” said Sharon Knitter, senior director, Mobile.  “This study informs our ability to deliver a great car shopping experience to our users no matter what screen they’re visiting us on, as well as making us a better partner to our dealer customers and advertisers as they implement their own mobile marketing strategies.”

The survey results found that mobile shoppers are younger, with individuals 34 years of age or younger representing 40 percent of the respondents.  Most are in the market for a new car (73 percent of recent purchasers bought a new vehicle) and are more affluent, with 79 percent reporting a household income over $50,000.  The majority recently purchased or plans to buy a vehicle priced between $20,000 and $40,000, with an average price of $28,419.

Smartphone users, which make up 83 percent of the respondents, are most likely using mobile apps, while tablet users, which represent 28 percent of the respondents (device usage not mutually exclusive), are more likely to access web sites.  Mobile car shoppers are also using their devices to make decisions – 90 percent of respondents had not yet decided upon exact vehicle, and 93 percent were undecided upon a dealership when they began engaging mobile tools in the car-shopping process. 

The survey also captured the activities in which mobile car shoppers are most often engaging, including viewing photos (77 percent), finding dealership info (76 percent), reading expert/consumer vehicle reviews (74 percent), comparing vehicle prices (71 percent), searching listings (67 percent) and reading dealer reviews (51 percent).  Users are engaging in these activities at home (92 percent), at the office (66 percent) and on the go (64 percent outside, 59 percent from a restaurant/café/bar and 54 percent waiting in line).  Remarkably, 53 percent of respondents revealed they use their devices while on the dealership lot – a statistic that increases to 57 percent when looking at recent purchasers. Most mobile car shoppers have also taken action on ads, with automotive advertising gaining the most engagement (40 percent) behind restaurants/dining (50 percent) and entertainment (41 percent).

“What hasn’t changed with the growth of mobile usage is the importance of mastering the basics of selling a car,” said Knitter.  “Smart phone users are viewing photos, searching inventory, researching prices, looking up dealer contact information and reading reviews.  That means that many issues, such as poor merchandising, incorrect contact information and customer complaints, can be amplified for the mobile shopper, sending them elsewhere.”

ABOUT CARS.COM

Cars.com was recently named the “Best Overall Customer Experience” by Keynote Systems, the leader in Internet and mobile cloud marketing. Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they needs to make confident buying decisions.  

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).

FOR IMMEDIATE RELEASE

Media Contact:

Erin Mays

B2B Public Relations Manager

312-601-5547 (direct)

emays@cars.com

Join Dennis Galbraith this Wednesday, Nov. 30, as he discusses Generating Speed for a Remarkable Competitive Advantage. Dennis will take a look at how to make dealership departments more efficient to boost productivity and sales. Mr. Galbraith is the founder of RevenueGuru.com, a full service marketing, financial and sales consulting agency for automotive sales, a frequent presenter and author of the bookSales Integration.

Wed. Nov. 30 - 12 PM (pst) - 3PM (est)

Join the Webinar HERE.

Watch recorded webinars from Amir Rezvani, DealerOn - Cory Mosely, Jennifer Suzuki and other ISDs on the Automotive Innovators website.

This webinar is produced by ResponseLogix, Inc.

VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has successfully implemented the technical integration in support of the Jaguar Land Rover North America LEADS program.

The Jaguar Land Rover North America certification ensures that dealers using the VinSolutions’ suite of products will be compliant with the new LEADS program guidelines, set by Jaguar Land Rover North America, to maintain quality lead service quickly and efficiently. VinSolutions is committed to this partnership by maintaining the capabilities and functionality of the Lead Management Systems used by Jaguar Land Rover North America dealers.

"VinSolutions is happy the integration with Jaguar Land Rover North America is complete," said Sean Stapleton, Chief Sales Officer at VinSolutions. "It allows us to provide our dealers direct access to the OEM. Jaguar Land Rover North America dealers can respond faster to opportunities in MotoSnap™ from any device and anywhere that has Internet access, giving them the competitive advantage through profitable marketing and efficient operations."

About VinSolutions (http://www.vinsolutions.com)

VinSolutions, headquartered in Overland Park, KS, consolidates data from all areas of an automotive dealership helping dealers to find, sell and keep customers more profitably with their fully-integrated “Dealership Marketing System.” VinSolutions’ all-in-one internal management and external sales and service marketing solution platform includes search marketing, online advertising, social media marketing tools, mobile marketing, websites, ILM (Internet Lead Management), CRM (Customer Relationship Management), sales force automation, desking, appraisal, finance, used vehicle marketing and market pricing, inventory management and distribution, window stickers, automated video tours, loyalty management and targeted marketing with email, text, direct mail and telemarketing services. This cloud-based system is available for large dealer groups and individual dealerships from anywhere an Internet connection is available and can be viewed from any smartphone including BlackBerry, Google DROID and iPhone. VinSolutions’ Dealership Marketing System is installed by their implementation experts and supported by best practice retail strategy consultation, process training and customer care. 

VinSolutions was named on the Inc. 500|5000 in 2010 and 2011 and has received many industry accolades including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup for VinLens™. VinSolutions is certified by GM, Ford, Chrysler, Honda, Hyundai, Acura, Mazda, Toyota, Subaru, Volkswagen, Audi, Volvo, Kia, Saab, Mitsubishi, Infiniti and Nissan and is ADP, Reynolds & Reynolds and DealerTrack DMS certified. Other alliances include, but are not limited to, Kelley Blue Book, Black Book, Galves, NADA, CARFAX, R.L. Polk, AIS Rebates, KnowMe, AutoSoft, Arkona, Autodata and RouteOne. Founded in 2006, VinSolutions became a subsidiary of AutoTrader.com in 2011.

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VinSolutions is a leading developer of Internet-based desking, automotive CRM and ILM software; consolidating data to enhance external marketing and internal management with one integrated platform. Find, sell and keep customers more profitably.


http://bit.ly/tKaJH4

CLIFTON PARK, N.Y. – November 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today they were named one of the “Best Places to Work” in New York State’s Capital region by The Business Review journal. It is the second year in a row that Auto/Mate has received the honor.

“One of the best ways to create a successful business is to create a positive work environment for its employees,” said Mike Esposito, President and CEO of Auto/Mate. “When a person enjoys coming to work every day and has passion for what they do, their enthusiasm gets paid forward into the quality of the products and customer service.”

Every year The Business Review journal hands out the “Best Places to Work” award to just 30 companies in the upstate New York region. Company evaluations were conducted using an objective, anonymous 40-question survey completed by employees. The results were compiled and analyzed by The Business Review’s research partner, Quantum Workplace.

The survey ranks companies on the following criteria: team effectiveness, retention, employee alignment with company goals, trust with co-workers, individual contribution, manager effectiveness, trust in senior leaders, feeling valued, work engagement and people practices.

The top companies will be profiled in a special supplement of The Business Review to be issued on December 2^nd. A celebratory luncheon will also be held to honor award recipients on December 2^nd at the Crowne Plaza hotel in Albany.

Auto/Mate continues to grow and add exciting new features to its dealership management system (DMS) software for auto dealers. For information on career opportunities with Auto/Mate, contact David Druzynski at (877) 340-2677 or visit www.automate.com/careers 

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich dealership management software in use by more than 700 auto dealers nationwide. Originally developed by Wang Laboratories in the 1970s, Auto/Mate’s DMS solution has years of experience and reliability built in. Auto/Mate offers the best customer service in the industry, with live people answering the phone and minimal hold times for technical support. The company received top satisfaction rankings in NADA’s most recent dealership management system survey. Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com and follow us on www.twitter.com/AutoMateDMS.

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Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator

Venice, CA  -- November 28, 2011  – Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as the company prepares to launch a game-changing used vehicle certification program into the industry.

Potter, who served for ten years as VP and GM of Automotive at digital trailblazer CarsDirect.com (later Internet Brands, Inc.), is a pioneer of using the Internet to create a transparent informative process for consumers and has created consumer programs and processes that have been widely adopted across the automotive digital landscape.

“Ken brings tremendous experience from the frontlines of the automotive digital revolution, and will spearhead the national launch of our new vehicle certification program,” said Mota Motors President and CEO Jeffrey Schwartz.  “Ken’s business philosophy that a commitment to providing value to consumers is the foundation for generating value and success for auto dealerships is a perfect match for Mota’s programs, which benefit both consumers and dealers.”

In his role at CarsDirect, Potter oversaw all aspects of the online service, including customer service, sales, dealer and industry relations, and all F&I related products.  He was instrumental to the company’s evolution into the largest online new car sales platform, retailing over 150,000 vehicles, as well as in the development of its lead platform for new and used vehicles – all based on his foundational belief that if a company provides value to consumers, it can, in turn, provide value to its dealers and partners.  This core belief, which Potter built on from his experience as General Manager at CarMax, was key to CarDirect’s ability to weather the dotcom crash and evolve into today’s successful public company, Internet Brands, Inc.  Prior to Carmax, Potter helped run a successful chain of office supply stores. Potter served in the military for 9 years combined, 4 years active duty in the Air Force and 5 years in the National Guard.

“Mota is a fresh and exciting company and I am very pleased to be joining the team as we roll out its first-of-its-kind vehicle assurance program,” said Potter. “By leveling the playing field for used car dealers, and by providing greater peace of mind for a wider range of used car buyers, Mota can truly revolutionize the used car marketplace and I am thrilled to be a part of it.”

About Mota Motors

Mota Motors is a leading provider of online vehicle certification and selling platforms. Dedicated to bringing a new transparency and trust to the used car marketplace, the company enables sellers to sell with new confidence and buyers to buy with a new peace of mind. The company's team of technology experts and automotive veterans develop solutions that take advantage of the best of the information-empowered digital marketplace. Programs include new certification technologies such as the SureSale^sm platform, which provides used-car buyers with unmatched certification on a far wider variety of used vehicles than has ever been offered before, while providing private sellers and dealerships with a 'one click' certification process for their vehicles. Mota Motors is based in Venice, California.

MEDIA CONTACT:

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com 424-603-4340
Crystal Hartwell, mWEBB Communications, crystal@mwebbcom.com, 714-987-1016

Calgary, AB, November 22, 2011 - cDemo Mobile Solutions is pleased to announce that its “Mobile Inspector” (Mi) App was named a finalist in two categories for the “2011 Mashable Awards” in the Technology Core Category. Mobile Inspector was chosen amongst hundreds of thousands of nominations and is a finalist for: “Most Useful Mobile App” and “Most Innovative Mobile App”.

“We are thrilled to have made it to the finals!” says Allan Chell, Founder and President of cDemo Mobile Solutions. “Not only have we made the finals, but we were chosen as finalists in two categories. This is a great honour to be recognized by the Mashable Community and we want to thank everyone who voted for us. We are honoured to be representing Calgary, AB and the Automobile Industry in the technology category.”

From October 11th, 2011 to November 18th, 2011, the Mashable Community submitted nominations in 28 categories and the Mashable editors have chosen 7 finalists in each of the 28 categories. The final round of voting is now open and will close on December 16, 2011 and the winners will be announced on www.mashable.com on December 19, 2011, says the Mashable Awards Finalists Announcement. “The winners will also be honoured at MashBash CES on January 11, 2012, during the 2012 International CES Convention at 10AK, the hot new nightclub at Mirage hotel in Las Vegas.” source

“Voting is easy! We set up direct links on our website. Once there, click on the link “Most Useful Mobile App” link which will then direct you to the login page on Mashable. If you do not have a account set up you can easily sign in with your Facebook or Twitter account. Just fill out your information, the Mashble site will guide you.” says Chell.  “Once you are done registering an account, it will automatically link you to the “Most Useful Mobile App” category. You then  choose “Mobile Inspector” where it says “I vote for” and your vote is registered once you click vote. Don’t forget to go back to www.cdemo.com and click the “Most Innovative Mobile App” link to vote for that category as well. You can vote daily and we really appreciate your support!”

XXXX

About cDemo Mobile Solutions

cDemo Mobile Solutions Ltd. is a recognized leader in Mobile App Data Collection Technology. Winner of the 2011 AWA Award for “Best Mobile Application” and a Finalist for the 2011 DrivingSales Executive Summit’s Innovation Cup finalist for “The Most Innovative Solution of the Year” Award. You can now quickly and easily merchandise your inventory online from one device. Using only one device without any extra data entry, cDemo allows you to quickly and easily capture data for your products and merchandise your inventory. The cDemo Technology Platform has been developed and refined over a period of more than 10 years, resulting in a system that is very flexible and easily configured for any type of user or industry. cDemo streamlines data collection and distribution into one very simple, easy to use process with an app called Mobile Inspector (Mi) as the data collection and entry point. Using only one device and Mi, a user is provided simple on-screen instructions detailing exactly what to do, requiring very little training or experience.

cDemo Mobile Solutions Media Relations:

Aleksandra Banas ( aleksandra@cDemo.com), cDemo Mobile Solutions 780.914.4792

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator

VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief Executive Officer and a member of the board of directors.

Schwartz was at the forefront of the evolution and development of the automotive Internet serving as President and CEO of the two companies that pioneered online automotive commerce - AutoWeb and Autobytel, both Nasdaq listed companies - and brings over 15 years of continuing leadership and innovation in the digital marketplace to Mota.

"We are very pleased to welcome Jeffrey to the Mota team," said Mota Motors Board Chairman and IronPlanet Founder Reza Bundy. "Jeffrey has an impressive track record of leadership and success in the digital automotive space and a deep understanding of both automotive consumers and dealers. These qualities, along with his commitment to bringing transparency and trust to the used car market place, will be critical assets as Mota rolls out its game-changing vehicle certification and selling platforms."

During Schwartz's tenure at Autobytel, the company emerged as a leader in the digital automotive space and expanded its customer list to include every major automotive manufacturer and over 25,000 automotive retail relationships. Schwartz grew Autobytel's market share of new car buyers to 9%, representing over $40 billion in annual gross market sales for its dealer customers. Schwartz's background of leadership in the automotive space also includes the founding of automotive media and marketing company, TraderNet, and serving as chairman of auto dealership group AutoCentro, which was focused on the Hispanic market. Prior to his tenure at AutoWeb, Schwartz held various executive positions at The Walt Disney Company, including Vice President, Corporate Affairs. Schwartz, who was named Outstanding Executive of a Public Company by the American Electronics Association, attended the University of Southern California, where he obtained his Bachelors, Masters, and Doctorate degrees. Schwartz previously served as a director at US Auto Parts (PRTS).

"The energy, human capital, and cutting-edge technology at Mota, combined with its commitment to making the Internet the simplest, safest and smartest place to buy or sell a used vehicle, is truly inspiring," said Schwartz. "I look forward to working with the Mota team to bring new products to the used car marketplace that will not only improve used car buyer confidence, but also provide increased sales and profits for auto dealers and private sellers."

About Mota Motors

Mota Motors is a leading provider of online vehicle certification and selling platforms. Dedicated to bringing a new transparency and trust to the used car marketplace, the company enables sellers to sell with new confidence and buyers to buy with a new peace of mind. The company's team of technology experts and automotive veterans develop solutions that take advantage of the best of the information-empowered digital marketplace. Programs include new certification technologies such as the SureSale(sm) platform, which provides used-car buyers with unmatched certification on a far wider variety of used vehicles than has ever been offered before, while providing private sellers and dealerships with a 'one click' certification process for their vehicles. Mota Motors is based in Venice, California.

Media Contact:

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com, 424-603-4340

Crystal Hartwell, mWEBB Communications, crystal@mwebbcom.com, 714-987-1016

Facebook, Other Social Media Simply Modern Twist for Auto Dealers’ Best Advertising, Word-of-Mouth

For dealership management still skeptical about social media, Tom Gorham would like a few words with you: take it on faith.

The faith he asks for is to believe social media will revolutionize dealership marketing the way the dot-com era did in the late ‘90s. This time around, the outcome will be something traditionalists understand well: word-of-mouth marketing, says Gorham, Internet Sales and Marketing manager for Apple Chevrolet, Tinley Park, IL, and an editor and social media and reputation management blogger for Automotive Digital Marketing.

“Certainly the promise of social media requires faith today, just as dealers required faith at the dawn of the dot-com era of marketing,” Gorham says. “The truth of social media is that it’s word-of-mouth advertising in a modern package. This is the new way dealerships get all-important referral business.”

Not too long ago, Gorham reminds us, sales associates joined civic clubs like Lions, Rotary and Exchange, not to sell cars but to network. They believed that socializing would eventually result in a customer or referral. Today, Facebook, YouTube and other social media sites are where the modern dealership socializes – and where it will generate business opportunities.

“As a consumer, there is comfort in purchasing a product from a business that others have talked about in a positive manner,” says Rob McClurg, CEO of social media marketers Stone Meta Media. “In the past, we would hear business or product reviews while visiting family, going to dinner with friends, or getting a haircut.  The same word-of-mouth reviews exist today, but social media has expanded the reach of our ears exponentially.”

Apple Chevrolet’s marketing takes advantage of a variety of digital channels. These include banner advertising, YouTube, car-shopping sites like cars.com and autotrader.com, search engine marketing and the dealership’s own website.

“Our overall strategy is to create a web – like a spider web – of interconnectivity with all of these connections, which link back to our website. Social media is part of this web, and social media’s currency is…socializing. Because of this currency, it is a challenge for dealership managers to assign an ROI to social media,” Gorham says.

Any dealer can measure the impact of this socializing -- how many people become ‘Friends’ on their Facebook page and how much traffic comes into to their website from Facebook, using web analytics..

“So, here’s a measurement any dealership active in social media can take right now. Simply take note of the referral business coming into the dealership since the dealership got active in social media and what the historic rate had been,” Gorham says.

Whether socializing at the local civic club or to a broader fan base via Facebook, the aim of attendance isn’t to sell something, but to socialize – with the long view hope that that interaction will one day result in customers and referrals.

“Only 17% of people on Facebook are in the market for a car at any one time, so what do you say to the other 83%? You socialize with them,” Gorham stresses.

Gorham says his social media company, Stone Meta Media, helped him put in place this socializing strategy. He charges that company’s social media experts with handling the dealership’s day-to-day engagement activities, though Gorham engages the site daily himself.

He says the social media marketers’ social media strategy aligns with forward-thinkers. For instance, this from Alistair Rennie, IBM’s general manager for social business, writing recently in Forbes.com:

“We’ve always been social beings. Social media has just amped up these natural tendencies. When we apply social technologies and cultural guidelines to our companies, to business, that’s when massive change is going to happen.

“Like the PC or the mainframe or the Internet, these innovations will reshape work and customer experience. In the process, they will end up separating the winners from the losers,” Rennie wrote.

For instance, Apple Chevrolet’s Facebook page is a big proponent of building social networks. One way it does this is by displaying customers’ photos with the vehicles they’ve just purchased. Customers reply how much they love this recognition and that their friends often take note as well.

Gorham or one of his staff makes sure those images go up on Facebook almost immediately. His staff has created more than 1,600 YouTube videos, each presenting a personalized vehicle walk-around for parties having inquired through social media, the dealership website or other means. These videos, part of Google.com’s premium video channel, connect viewers back to Apple’s website www.applechevy.com

Stone Meta social media marketers help with sweepstakes and contests the dealership runs on Facebook. These engagement tools have helped the dealership rapidly increase its Facebook fan base to nearly 5,000; In October, its Facebook page conducted a Breast Cancer awareness sweepstakes, and to drive more local-area fans into engagement with the dealership page, conducts regular sweepstakes for local sports clubs tickets. By encouraging local fans, the site is more likely to create fans who’ll do business with or refer friends to the dealership.

Apple Chevrolet sells 2,000 new and used vehicles a year, of which 90% of those buyers have been brought into the store through some form of the dealership’s digital marketing. One recent Facebook giveaway for Chicago Bears tickets help Apple Chevrolet capture 85 new Facebook fans directly from their own backyard.

“We’re experimenting today with all sorts of ideas and I trust one day from all this that what we and other social media proponents at dealerships are doing will one day evolve into best practices…and what exactly is ROI in social media,” he says. “It’s measured in word-of-mouth, but this can take a long time to ferment into results.”

Adds Stone Meta’s McClurg, “We now listen to friends all over the world on a daily basis, make buying decisions based on their thoughts and brag about our purchase decisions with them, in person and increasingly online. I find it hard to believe that anyone would argue that word-of-mouth referrals are not great for business. So, why wouldn't we all want our referrals on social-steroids?”

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PrecisionTargeting^TM gives dealers unparalleled flexibility and control over the purchase of their independent leads.

Hoffman Estates, Ill., November 14, 2011 — The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced that its Dealix business unit has successfully launched its newest product offering, PrecisionTargeting, to dealers nationwide.  PrecisionTargeting will now allow dealers to customize their territory and target customers by make and model as well as configure their market areas by radii or zip codes or a combination of both.  The customized product gives unparalleled control to dealers over their purchase of independent internet leads.

Dealix built PrecisionTargeting in response to dealers’ need to customize their territory to best meet their business needs and optimize their return on investment.  Unlike any other offering in the market, PrecisionTargeting gives dealers the ability to target online buyers exactly in the way they want, based on full transparency of where car buyer interest is located.   For example, a dealer now could narrow in on specific zip codes for a particular model to capture additional lead opportunities. All of this is delivered via Dealix representatives that will provide expert guidance on how to get the most out of PrecisionTargeting and maximize sales opportunities.

  “We’re really excited about launching PrecisionTargeting and how it will help dealers optimize their independent internet lead purchases.  Dealers can now tailor their lead buying to the areas in their territories that they believe offer the best sales opportunities.  And, best of all, PrecisionTargeting is simple to set up and comes at no additional cost,” said Egon Smola, Vice President of Dealix Leads Business. 

“PrecisionTargeting allows me to direct my lead purchasing to the exact vehicles I have highest of in inventory and eliminate unwanted market areas.  It was simple to implement and I am now focusing my lead buy in the exact areas I want to and getting many more sales opportunities .  It’s a win-win!” said Jaime Webber, Client Care Manager of Ray Catena Auto Group, who participated in Dealix’s pilot group prior to the launch of PrecisionTargeting.

About Dealix

Dealix is the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix, the only Internet marketing company that backs its new and used car leads with a Quality Pledge, powers the online quote platforms for Yahoo! Autos, AOL Autos, MSN Autos and NADAguides. Through its network of owned and affiliate sites, Dealix connects dealers with millions of car shoppers each month who prefer independent Internet sites when shopping. Dealix also operates UsedCars.com, one of the fastest growing auto shopping sites. Dealix is a business unit of ADP Dealer Services, a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment and agricultural vehicle dealers throughout the world. 

About ADP

Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy equipment, and agricultural vehicle dealers throughout the world.   For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com.

Veteran sales leader of industry's most successful auto technology companies heads DMEa dealership sales efforts

DAYTONA BEACH, Fla., Nov. 16, 2011 /PRNewswire/ -- DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that Chris Case has joined the company as Vice President of Sales. A veteran sales leader with over 20 years experience driving growth for some of the auto industry's most successful technology providers, Case is charged with expanding the scope of dealerships who are using the company's innovative customer retention, loyalty, and database management products, as well as developing its direct-to-dealership sales team to generate increased product demand.

"A rapidly changing market driven, in part, by a difficult economy, extended ownership cycles and the continuing evolution of new media, continues to compel dealerships to seek out technology-based loyalty and retention programs that cost-effectively maintain their current customer base, while also targeting new high value customers," said Mike Walther, president and CEO of DMEautomotive.  "Chris' track record of dramatically improving sales performance and his understanding of the needs and challenges facing auto retailers will be a tremendous asset."

DMEautomotive provides turnkey marketing for automobile dealers and aftermarket franchises nationwide, using cutting-edge science in order to increase marketing lift, customer conversion and retention. DMEa consolidates multiple programs and marketing efforts, thereby increasing ROI and reducing marketing cost.

"DMEa is an exciting company that truly understands how automotive consumers behave and how to use that information to help dealerships drive customer loyalty, retention and increased service participation," said Case. "The biggest and most innovative automotive organizations in the industry are already benefitting from DMEa's cutting-edge products and I look forward to expanding this benefit to thousands more dealerships across the country."

Case brings over 20 years of sales management and field sales experience in the automotive retail technology industry and a successful track record of driving revenue and customer growth. Prior to joining DMEa, Case was Sales Director (East) for the DMS division of DealerTrack whose revenue increased significantly during his tenure. As National Sales Director at JMsolutions (a division of JM Family Enterprises), Case had primary responsibility for the AAX Inventory Management product line, contributing to an increase in both its customer and billed revenue base. Prior to that, Case spent over 12 years at The Reynolds and Reynolds Company in sales management and direct sales positions where he consistently exceeded yearly goals and helped grow revenue. Case is a graduate of Michigan State University.  

About DMEautomotive

DMEautomotive is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the biggest and most innovative automotive organizations, from vehicle manufacturers to automobile dealerships - including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group - to many of the largest aftermarket companies in the U.S.  DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it!  The DMEa product suite includes data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics via the Red Rocket Portal; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.

Contact

Media Relations

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com