Consider these points:

• Vehicle tracking via spreadsheet or whiteboard, while an improvement over sticky notes, is neither transportable nor shareable. In my experience, use of these tracking tools falls into disuse after a brief and energetic start.
• Misplaced vehicles can be taken out of the process temporarily while they await parts or repair authorization. The busy-ness of the day means these units are too easily forgotten about – or take the time to locate again when ready to reenter the process.
• Misplaced communication between recon and the used-car manager slows repair approvals, causing delays that mount up and erode gross margin.
• Many compensation plans are based on time, not units of production

Each of these inefficient processes cost money – in time, labor and days in recon. 

The recon process should flow from point A to B in a linear fashion. If that looks like an assembly line, it is. Your recon processes may not include each of the steps that this illustration shows, but running recon like a factory focuses on maximizing output and reducing cost. Read More

CallSource survey shows that over 1/3 of dealers believe they lose 1 in 5 sales calls to a competitor

Westlake Village, CA – March 1, 2016 – A new survey of dealerships from CallSource shows that dealers are still ignoring their ringing phones, despite the fact that the majority (89%) report that inbound calls to their dealerships have increased, with nearly 50% seeing an over 15% increase within the last year alone.

Have Inbound Sales Calls Increased at Your Dealership?

No Increase                 12%

5-10% Increase           39%

15+% Increase            49%

While the vast majority of dealers surveyed (89%) agree that having a comprehensive process for handling in bound calls is important, only 40% are confident they are managing incoming calls effectively. And nearly 1/3 of dealers believe they lose 1 in 5 sales calls to a competitor.

How Many Call Opportunities are Lost to Competitors?

5% of calls                  32%

10% of calls                31%

20% of calls                31%

50+% of calls              6%

Despite uncertainty over their call management processes, nearly a third of dealers surveyed believe they convert 21-49% of inbound calls into appointments, yet CallSource internal data shows that the average call-to-appointment ratio is more like 8%.

“Smartphones are changing the landscape of auto sales – driving record numbers of phone calls to the dealership and resulting in a sharp decline in incoming email leads. This means there needs to be a fundamental shift in how dealers value their sales teams’ phone skills,” said David Greene, VP CallSource Auto Division. “This survey shows that there is clear disconnect between what dealers think is happening on their phones and what is really going on - if they were setting as many appointments as they believed, their performance would outshine the highest performing dealers we’ve ever seen.”

A previous CallSource study^[1], showed that over eighty percent (84%) of a dealership’s inbound sales calls don’t ultimately convert to a sale. However, the analysis also revealed that top performing dealers can reach over 33% call-to-sale ratios.

“For every four sales appointments set, a dealer typically converts at least one into a sale, averaging about $2,200^[2] in bottom-line profit for a new car sale,” said Greene. “This means for every four or five mishandled incoming calls, a dealer is potentially losing not only $2,200 in profit but also forfeiting the marketing spend that went into driving that consumer to their phones in the first place.”

Despite their inflated assumptions about call-to-appointment setting ratios, the survey also revealed that a full three-quarters of dealers believe that more training and focus on call handling skills would deliver greater ROI on their marketing spend.

“These days, with smartphone’s ‘click to call feature,’ more calls are streaming in than ever before. We have a few seconds to make or break a customer relationship,” says CallSource customer Casey Jenkins of Jenkins & Wynn Ford Lincoln Honda. “There is zero need to spend money marketing our services, if we can’t communicate professionally or convert a call to a customer transaction via the phone.”

* Survey conducted among 117 top U.S. dealerships in September 2015

About CallSource

CallSource, providers of award-winning solutions to help dealerships track, analyze and improve incoming call performance, has tracked more than a billion calls since 1991. For over 25 years, CallSource’s award-winning solutions have gone far beyond call tracking to providing marketing insight, including cost-per-lead analysis and sales conversion percentages, training and coaching solutions to improve phone skills, and tools that enable businesses to recapture mishandled sales opportunities. Based in Westlake Village, Calif., CallSource recently received a patent for its Sales Performance Management (SPM) system, which combines the actionable data of its call analytics, performance analysis, advisory services, and online and phone training/coaching from seasoned sales professionals. CallSource serves multiple industries including automotive, home services and healthcare, as well as numerous franchise businesses. Visit callsource.com.

Media Relations: 

Melanie Webber, mWEBB Communications, (949) 307-1723, melanie@mwebbcom.com 

Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com

LOUISVILLE, Colo., Feb. 29, 2016  -No dealer today can tolerate lost margin, yet dealers' difficulty in managing and using OEM and vendor incentive funds costs them thousands of dollars a month in lost opportunity and sales.

The unused portion of an OEM or vendor sales program incentive fund (SPIFF) is referred to by sales and marketing as "breakage." This represents new opportunity for dealerships.

How to leverage this breakage to improve margin is a core theme of "Are You Leaving Money on the Table?" a presentation at the Innovative Dealer Summit 2016 in Denver by Sean Ugrin, Founder and CEO of Colorado-based Spiffit, an end-to-end incentive dashboard application.

At this March 15-16 Summit at the Denver Conference Center, Ugrin will share best practices for increasing spiff utilization and optimization in service, sales, accessories, parts and F&I departments.

Better incentive utilization should be on every manager's mind as the new-car market begins to cool.  As this happens, dealers will need pricing flexibility and negotiating room, which fixed operations should provide by covering 100 percent of dealership overhead. As such, all incentive funds available from all sources have new importance.

Conclusion: if you were not utilizing OEM and vendor Spiffs during the flush times now is the time to consider what money you may be leaving on the table.

"It's up to the individual dealer to decide to leverage OEM and vendor incentives – and the key is figuring out how to use these funds to your advantage," Ugrin notes. "That can be a challenge, especially since the traditional spiff claim process can be cumbersome and opaque, and often redemption of spiff claims is viewed as 'work'.

"Because of how spiffs are ordinarily handled in dealerships, managers may not know about all the incentive money available since it's coming from various sources," Ugrin said, who at Innovative Dealer Summit will discuss an alternative spiff management program that captures more of these funds and uses them to promote product sales, for the benefit of the dealership and the rewarding of hard-working employees.

About Spiffit (www.spiffit.com)

Spiffit, located in Louisville, CO., is a leading provider of SaaS incentive applications that drive revenue. Spiffit's powerful solution has been proven to increase performance by promoting and rewarding team behavior for dealers, dealership groups, suppliers, and providers.

Media Contact: James Leman, Leman Public Relations, 8478400784,jim@lemanpublicrelations.com

Albany, N.Y. – February 29th, 2016 – Auto/Mate Dealership Systems announced today it has received a "Top Rated" Dealership Management System (DMS) award in the seventh annual DrivingSales Dealer Satisfaction Awards. This is the fourth year in a row that Auto/Mate has ranked highly in the vendor ratings.  

"If you read all the comments from users on the DrivingSales vendor ratings website, it's clear they appreciate our customer service as much as our software," said Mike Esposito, President and CEO of Auto/Mate. "This is an important award for us because it is our goal to always be the number one DMS in customer satisfaction."

Auto/Mate's Automotive Management Productivity Suite (AMPS) is a full-featured, user-friendly dealership management system in use at more than 1,200 auto retailers nationwide. AMPS is a scalable, robust solution suitable for individual stores and large auto groups. The system is designed "By Car People For Car People^TM," has an open API for third-party vendor integration and is customizable to a dealership's individual processes.

“We congratulate Auto/Mate on being a DrivingSales Dealer Satisfaction Award recipient and for being recognized by its dealer customers for high levels of excellence,” said DrivingSales CEO and Founder Jared Hamilton.

The DrivingSales Dealer Satisfaction Awards are based on cumulative ratings tallied and verified over the calendar year (January – December 2015). DrivingSales Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. It provides dealerships with important information from actual customers who have hands-on experience using vendor solutions in their stores. Each rating is verified as coming from an actual dealership employee.

To see a demo of Auto/Mate's award-winning DMS, visit Auto/Mate's booth #1853C at the 2016 NADA Convention & Expo, March 31st through April 3rd. Click here to schedule an appointment, and don't forget to say Mahalo!

For more information on Auto/Mate's DMS, please call 877-829-7020.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. Our Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,200 auto dealers nationwide. Auto/Mate has received DrivingSales Dealer Satisfaction Awards for 2012, 2013, 2014 and 2015.

Auto/Mate’s employees have more than 940 years of combined experience working in franchised auto dealerships, the foundation of its “Designed By Car People For Car People^TM” slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades. For more information follow us on Twitter @AutoMateDMS and subscribe to our blog at www.automate.com/blog.

Downers Grove, IL, February 24,  2016 — CreditMiner™, the auto industry’s only real-time solution provider that pre-qualifies and pre-screens automotive consumers on Experian, TransUnion and Equifax credit bureau platforms, today announced that Garth Cappy, former Director of Dealer Enterprise Relationships for Equifax, has joined the CreditMiner executive team. Cappy will serve as VP Credit Services, North America, overseeing the North American Credit Services operations for the CreditMiner, LLC automotive vertical.

“The addition of Garth to our team solidifies our standing, growth, and commitment in the retail automotive sector. Our culture at CreditMiner is dealer centric, since most of the partners and executive staff come from the dealer space as either an owner, operator, or operational management,” said Don O’Neill, G.M. of CreditMiner, LLC. “Garth brings the entire skill set to the table with OEM, dealer, and Equifax experience already under his belt. The big winners here will be both our enterprise vendor and dealer clients,” O’Neill added.

Cappy began his journey in the automotive retail vertical in 1984, with American Motors Corporation, which was later acquired by Chrysler. Cappy served as the Western Regional Sales Manager for Chrysler Corporation where he oversaw eight sales managers and achieved record sales of $120M in auto accessories and aftermarket audio sales. In 1994, Cappy crossed the bridge from OEM to dealer and acquired Buford Auto Plaza, a $46M automotive dealership. He dramatically improved and maintained the CSI by implementing customer-oriented sales and service management techniques and retaining a team of committed sales people. He then went on to work as Owner and General Manager of Kia Mall of Georgia, a $30M automotive dealership, where he grew company sales and profits while minimizing overhead.

After consulting various entities in the automotive space, Cappy joined the Equifax Automotive Team in 2013, where he oversaw the Direct to Dealer Vertical for Credit Services, and exceeded an assigned revenue quota of $44M.

“Garth adds another dimension to our dealer offerings. With his vast knowledge and understanding of the credit space for dealers, we can continue to innovate and disrupt this vertical with game changing technology,” O’Neill said.

Commenting on his new position, Cappy stated, “I’m thrilled to be joining the innovative team at CreditMiner. This is a company that understands the importance of technology integration for Dealers, in a way enhances not only dealer profitability, but the overall consumer experience as well.”

CreditMiner’s proprietary BASIS2 software platform provides the industry with permissible bureau data, including up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner gives franchise and independent dealers a true credit snapshot of their prospect, allowing them to match the right car, to the right customer, with the right financing, every time. It has zero impact on the consumer’s credit score and is fully FCRA compliant. The “soft pull” now also includes full file results, the same information that can be seen on a hard pull of credit.

CreditMiner will be demonstrating its full suite of products and services at the upcoming NADA Dealer Convention March 31 – April 3, 2016, in Las Vegas, Nevada, at booth #5950N. For more information contact CreditMiner at: 877-213-7042, or visit www.ecreditminer.com

About CreditMiner:

CreditMiner is a credit-centric data provider to the automobile industry. It provides both hard inquiry and application compliance and is the only real-time pre-screen and pre-qualification technology re-seller representing all 3 major credit bureaus. Auto dealers can complete a vehicle finance transaction within CreditMiner’s BASIS platform while never collecting SS# or DOB. Its proprietary database of over 200 million consumers allows dealers to utilize big data to precisely target consumers, while providing a road map for engagement specific to each individual consumer they engage and their current economic situation.

Awards recognize dealer satisfaction with products/services in 13 categories

Sandy, UT – February 23, 2016 – Today DrivingSales announced the seventh annual DrivingSales Dealer Satisfaction Awards. The awards measure dealer satisfaction with products and services provided by vendors in 2015 in 13 categories, including Chat Products, CRM, New Car Leads, Reputation Management, Owner Management, SEO, Websites, and more. Vendors who achieved the highest dealer satisfaction rankings received “Highest Rated” or “Top Rated” awards. The awards are based on DrivingSales Vendor Ratings, which comprise 25,000 validated user reviews.

“This marks the seventh anniversary of the Dealer Satisfaction awards, and we are so impressed with the breadth of service and results our award recipients are providing for their clients, ” said Jared Hamilton, DrivingSales CEO and Founder. “There really is nowhere else apart from Vendor Ratings that dealers can go to find the real bottom line on the multitude of products on the market, and from the people who understand best what works and what doesn’t in the dealership – their fellow dealers. We are so proud to recognize the companies that have consistently ranked at the highest levels with the dealerships that use them, including many who have distinguished themselves in these awards before. We congratulate the 2015 Dealer Satisfaction Award Recipients for being recognized as the best-of-the-best by the dealer community.”

The 2015 DrivingSales Dealer Satisfaction Award recipients are (by category):

Chat Products

• ContactAtOnce! – Highest Rated
• Chat Connect – Top Rated
• Mobile Text Connect – Top Rated

CRM - Sales Department

• ELEAD1ONE– Highest Rated
• DealerSocket – Top Rated

Desking Tools

• ELEAD1ONE – Highest Rated

DMS

• Autosoft FLEX DMS – Highest Rated
• Auto/Mate – Top Rated

Fixed Ops Solutions

• AutoPilot an ELEAD1ONE solution – Highest Rated
• Service1One – Top Rated

Internet Trainers

• Phone Ninjas – Highest Rated

Mobile Apps

• ELEAD1ONE Mobile CRM App – Highest Rated

New Car Leads

• Autobytel – Highest Rated

Owner Marketing

• GoldDigger an ELEAD1ONE solution – Highest Rated
• AutoAlert – Top Rated

Reputation Management

• DealerRater – Highest Rated
• eXtéresAUTO– Top Rated

SEM - PPC

• Digital AMMP – Highest Rated

SEO

• Customer Scout, Inc. – Highest Rated

Websites

• Dealer Car Search – Highest Rated
• DealerOn– Top Ratedo Dealer eProcess – Top Rated
• Dealer eProcess – Top Rated

The DrivingSales Dealer Satisfaction Awards are based on cumulative ratings tallied and verified over the calendar year (January–December) at DrivingSales.com Vendor Ratings.  DrivingSales Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

*The DrivingSales Dealer Satisfaction Awards recognize those solutions with the highest vendor ratings for which there was a sufficient sample size / number of ratings. For each category that had a sufficient sample size / number of ratings, there are a total of up to three possible winners: a “Highest Rated” winner, and up to two “Top Rated” winners.

About DrivingSales 
DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com

DrivingSales Media Relations: 
Christina DeVore
christina.devore@drivingsales.com
Events Marketing Director
866.943.8371 x124

Urbandale, IA--February 22nd, 2016--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Gina Reuscher has joined its team as Director of Marketing. Her responsibilities will include managing partner training and communications, as well as overseeing the company's branding and online marketing strategy. Reuscher brings more than 14 years marketing, advertising and branding experience, including over five years in various marketing and leadership positions with VinSolutions, DealerSocket and Motofuze.

"Gina is a real go-getter and has the personality and experience to lead our partner communications strategies to new levels," said Tim James, COO of Flick Fusion. "Our company continues to grow at a rapid pace and we look forward to Gina's expertise and organizational skills to help us deliver outstanding service to our reseller and auto dealer customers."

"I am excited to be in a position to raise awareness and demand for Flick Fusion's cutting-edge video products," said Reuscher. "Video marketing is about to completely transform the car-buying experience for consumers. Auto dealers need to be prepared for how videos will re-define their online marketing strategies, and for the inevitable success that video marketing will bring to the trailblazers in this medium."

As Director of Marketing for VinSolutions, Reuscher led all internal and external corporate marketing programs including creative services, brand management, public relations, industry relations, corporate responsibility and events. She drove award-winning brand awareness campaigns leading up to and through the company's acquisition by AutoTrader.com.

Reuscher's experience also includes two years as a Corporate Brand Manager for DealerSocket's website platform, DealerFire, where she managed print and digital advertising, media coverage and content marketing, and oversaw national event execution and participation.

Flick Fusion Video Marketing provides a dedicated video hosting and marketing platform specifically designed for automotive dealerships. This innovative platform ingrates all of a dealership’s video content, automatically enhances the informational and emotional value of each video, and captures viewers' data across all touch-points. The dealership can then create multiple marketing and re-marketing campaigns to target car shoppers with strategic rule/behavior based messaging via their own videos, across multiple touch-points and throughout the entire buying cycle.

For more information, call Flick Fusion at 515-333-4337.

About Flick Fusion

Flick Fusion specializes in creating, managing, and distributing dynamic and cost-effective online and mobile video products. Each video is designed to help dealerships reach and engage with customers, delivering rich content that results in increased sales and ROI. Flick Fusion produces video content for more than 3,500 dealerships and more than a dozen reseller partners. For more information, visit http://www.flickfusion.com.

Timonium, MD – February 22nd, 2016-- Helion Automotive Techologies, a leading provider of information technology (IT) solutions to auto dealerships, announced today that its president, Erik Nachbahr, will be presenting a workshop at the 2016 NADA Conference and Expo in Las Vegas, NV. Auto dealers who attend Five Technology Musts to Drive Sales and Service Revenue will learn how to leverage their existing information technology (IT) infrastructure to increase productivity and give them a competitive advantage that will translate into greater profits.

"Most dealers view the IT network as a money pit, as something they have to spend money on and aren't getting a whole lot in return," said Nachbahr. "I would argue the exact opposite is true. Technology can actually be used to gain a competitive advantage and drive revenue in both sales and service. It's just a matter of knowing which technologies are worthwhile, where it makes sense to spend money and where it doesn't."

In his workshop, Nachbahr will reveal the explosive growth in the number of devices connected to the Internet and will review the recent trend of business applications hosted in the cloud. He will explain how these trends are increasing data requirements and how they affect dealerships' operational efficiencies.

Auto dealers who attend his workshop will learn:

• How businesses are relying more on the Internet than ever before, which type of Internet service is best for business applications and how much bandwidth they really need, both today and three years from now.

• How to tell if their wireless networks (Wi-Fi) are adequate for the number of connected devices, how slow Wi-Fi can drastically decrease shop revenue, and the latest recommendations for wireless access nodes

• What collaboration tools are and how these exciting new technologies will soon completely transform communications in auto dealerships

• How to keep dealership's bank accounts and customer data secure from hackers. Nachbahr will share several recent cases where dealerships have experienced attacks from malware, typosquatting and phishing scams, resulting in the loss of thousands of dollars per incident. Learn the latest security recommendations that will keep your dealership safe from the increasingly sophisticated cybercrime networks in Eastern Europe and China.

• How videoconferencing technologies can save dealers thousands of dollars in travel and time; and how video technologies will soon transform the customer car-buying experience

Nachbahr's Five Technology Musts to Drive Sales & Service Revenue will be presented at the following times:

Thursday, March 31st from 3:45pm - 5:00 pm in Room N115-117

Saturday, April 2nd from 10:15am - 11:30am in Room N261

Erik Nachbahr is an IT guru with 20+ years of expertise on how technology can be used to increase productivity in auto dealerships. Nachbahr has spoken at multiple industry conferences.

To make an appointment at Helion's booth #5816N at NADA, visit http://bit.ly/1Q3sHa9

For more information, contact Helion at 443-541-1500 or visit http://www.heliontechnologies.com.

About Helion Automotive Technologies

Helion...Putting Your Dealership in the FAST LANE! Helion Automotive Technologies is a leading IT solutions provider, providing auto dealers with faster, more efficient networks and secure data protection. From managed services to IT assistance and service desk help, Helion offers both short-term IT fixes and long-term planning so dealers can focus on what matters most: selling more cars. Helion has specialized in IT for more than ten years and works with 650+ auto dealers nationwide. Dealers can request a free assessment of their IT needs at www.heliontechnologies.com.

Albany, N.Y. – February 22nd, 2016 – Auto/Mate Dealership Systems announced today that its president and CEO, Mike Esposito, has been named as a recipient of the "Third Age Achievement Award," presented by the Senior Services of Albany. The award recognizes the achievements of business professionals over the age of 60 who live in the Capital Region of New York. Esposito was honored for his contributions in the area of Business.

"I love what I do and I'm thrilled to be recognized for what Auto/Mate contributes to the community," said Esposito. "I have to thank Auto/Mate's management team and employees for helping to foster a company culture that really emphasizes giving back."

Senior Services of Albany recently announced the winners of the 20th annual Third Age Achievement Awards, which are also presented for contributions in the area of Health and Human Services, Medicine, Physical Fitness, Education, Volunteerism, Arts and Culture, Government, Philanthropy and Law.

The Third Age Achievement Awards are not “lifetime achievement” awards, but rather, they honor the contributions currently being made by individuals still actively involved in the community. All nominees exemplify what it means to live well and age well.

The Third Age Achievement Awards ceremony will be held Friday, May 6th at the Wolferts Roost Country Club in Albany. 

For more information, visit http://www.automate.com or call 877-829-7020.

About Senior Services of Albany

For more than 60 years, Senior Services of Albany (SSA) has been the area’s leading provider of services and programs to enhance quality of life and foster independence for older adults and caregivers. SSA runs one of the largest Meals on Wheels programs in upstate New York, delivering more than 800 meals a day and producing almost 250,000 meals a year. SSA provides capital region seniors with vital services in our community, including transportation, adult day programs, grocery shopping assistance, friendly home visits, health insurance counseling, health and wellness programs, home-delivered meals, and so much more; support from the community is essential to continuing this mission! 

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships, typically saving dealers thousands of dollars per month from their current provider. Our Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,200 auto dealers nationwide. Auto/Mate has received DrivingSales Dealer Satisfaction Awards in 2012, 2013, and 2014.

Auto/Mate’s employees have more than 940 years of combined experience working in franchised auto dealerships, the foundation of its “Designed By Car People For Car People^TM” slogan. Auto/Mate is committed to winning its customers’ business each and every month with no long-term contracts and free software upgrades. For more information follow us on Twitter @AutoMateDMS and subscribe to our blog at www.automate.com/blog.

DOWNERS GROVE, III. February 16, 2016 — CreditMiner, the auto industry’s only real-time solution provider that pre-qualifies and pre-screens automotive consumers on Experian, TransUnion and Equifax credit bureau platforms, today announced a partnership with Moore & Scarry Advertising, the nation's largest Tier-3 automotive-specific advertising agency. The partnership includes marketing CreditMiner’s Virtual Credit Consultant, a consumer-facing application that provides real-time prequalification with full permissible data.

“In today’s retail automotive environment, any edge a dealership can get places it one step closer to ensuring profitability and I am excited to partner with such a dynamic company as Moore & Scarry. They can now provide their dealers with an efficient, cost effective cutting-edge technology that cannot be duplicated,” said Don O’Neill CreditMiner General Manager/ Managing Partner.

An organic credit app conversion case study of over 1,500 dealership websites found that Virtual Credit Consultant produces three times the normal conversion rate of a long form application and an average lead volume increase of 339%. Virtual Credit Consultant uses CreditMiner’s proprietary BASIS2 software platform which provides the industry with permissible bureau data, including up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner gives franchise and independent dealers a true credit snapshot of their prospect, allowing them to match the right car, to the right customer, with the right financing, every time. It has zero impact on the consumer’s credit score and is fully FCRA compliant. The “soft pull” now also includes full file results, the same information that can be seen on a hard pull of credit.

“Virtual Credit Consultant is a natural fit for an ad agency such as Moore & Scarry, as it greatly increases the effectiveness of any dealer’s website. Once they have it on their website they are also able to use the same technology in their advertising, email and direct mail,” stated Ken Luna, CreditMiner Vice President Corporate Affairs.

Moore & Scarry has grown to become the nation’s third largest automotive advertising agency since its founding in 2001. In addition, Moore & Scarry now maintains a 20% quarterly revenue growth rate. The agency attributes its continued success to the high level of service it provides customers, its emphasis on quantifying results, and early identification of industry trends and consumer behavior.

Commenting on the new relationship, Tom Kerr, Partner at Moore & Scarry stated, “Our agency’s mission is all about helping dealers increase vehicle sales by using the latest in technology to drive high quality leads that convert well. We are therefore excited to get behind a product that is as effective as Virtual Credit Consultant as it has a proven track record of doing this very well indeed.”

For more information call: 877-213-7042, or visit www.ecreditminer.com

# # # # #

About Moore & Scarry Advertising:

Moore & Scarry Advertising is the nation’s third largest automotive advertising agency. Innovation, bright minds and a lot of hard work have made Moore & Scarry Advertising one of the fastest-growing automotive advertising agencies in the nation.  Moore & Scarry Advertising represents over 200 automobile dealers, including the vast majority of domestic and international manufacturers, and dealerships of all types and sizes, including numerous Automotive News Top 125 Dealer Groups. The agency has offices in Fort Myers, Florida and Denver, Colorado. Visit mooreandscarry.com for more information.

About CreditMiner:

CreditMiner is a credit-centric data provider to the automobile industry. It provides both hard inquiry and application compliance and is the only real-time pre-screen and pre-qualification technology re-seller representing all 3 major credit bureaus. Auto dealers can complete a vehicle finance transaction within CreditMiner’s BASIS platform while never collecting SS# or DOB. Its proprietary database of over 200 million consumers allows dealers to utilize big data to precisely target consumers, while providing a road map for engagement specific to each individual consumer they engage and their current economic situation.