LotPop.com
Subway hurting the car business?
Seen thi
s new ad for Subway, Do you think it makes car sales people look bad. It's funny but it does basically call used car sales people liars.
Jasen Rice is the Owner of Lotpop, a company that helps dealerships manage their Internet processes, marketing their new and used car inventory. A 19-year automotive veteran, Jasen spent 8+ years on the retail site running award winning Internet departments and 8+ years on the vendor side as a Performance manager for vAuto that allowed him to visit hundreds of dealers across the nation training them on used car inventory management. For the last 3 years Jasen has helped dealerships increase new and used car sales/gross by over 30%.
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7 Comments
Mark Dubis
Dealers Marketing Network
I thought it was a good commercial and didn't really say a salesman was a liar. It was about the power of persuasion and closing the sale. I would have highlighted the tagline- "better for you AND delicious . . . take a bite, I'lll prove it to you."
Jasen Rice
LotPop.com
Mark, he said "we are used car salesman, of course I don't believe you" so yes they did call car salesman liars. I like the commercial too but does put car people in a bad light AGAIN.
Mark Dubis
Dealers Marketing Network
Jasen, you are right and I missed that. Well if the shoe fits . . . Our industry continues to have reputational challenges and that will not be changing anytime soon. That being said, it means we are fair game for commercials like this one. Surveys still show that over 90% of the public don't trust auto dealers. The hurdle for the good 20% of dealers is how do they break out from the herd, when every dealers says they are good?
Big Tom LaPointe
Preston Automotive Group MD/DE
yes i caught that and you caught me to the punch. from a company that is coating their veggies and meats with all kinds of crap to preserve it and buying the less healthy versions of their meats. oh, and now their great hero of a spokesperson appears to be headed to prison as a pedophile, they have to target OUR industry? chumps :(
Big Tom LaPointe
Preston Automotive Group MD/DE
beat me to the punch
Anne Shaneen
DrivingSales
This is another great example of how the rest of the world views us and our industry, traditionally speaking, which gets me excited because it's just another way for us to prove them wrong. Studies show when you turn a negative experience, perceived or real, into a positive one, you not only turn that person into an advocate, you also have converted one of your haters into a lover. How great of an opportunity is that. Best part? They'll go home and tell everyone they know about their experience.
Boom.
phil minor
fnok
yeah .. subway making fun of car salespeople while they were spending months and months covering up that their spokesperson was abusing children... somehow id rather be associated with the prior subway sucks period