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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Seven Realizations About Planning

Seven Realizations About Planning

Today I was coaching a spry young and driven project manager of a very successful dealer group and long-time coaching client. We discussed three project pl…

The Impact of Improving Price Transparency

The Impact of Improving Price Transparency

    At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing t…

Federal Consumer Data Privacy Act in the Works

Federal Consumer Data Privacy Act in the Works

Do you think that compliance with the proposed FTC Safeguards Rule, the California Consumer Protection Act (CCPA) or New York’s SHIELD Act, puts an o…

Leveraging the Mental Game

Leveraging the Mental Game

I'm working on my metaphors so bear with me on this one... The Boston Bruins are tied for 1st in the NHL standings right now with the highest goal d…

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology (CRM’s anyone?) came crashing into a brave new world of smart phones and instant information.

Back then dealers moved monies from newspaper and magazines into digital very slowly and very cautiously until they realized it worked. Then the monies moved fast and furious as dealers sought to exploit a competitive, albeit temporary, advantage.

I now hear stories of dealers claiming to be “100% digital.” It’s a good sound bite; however, it may miss the mark.

TV, radio and billboards are critical. Good creative matters. Retail messaging and integrated marketing helps consumers to flip the switch from off to on in the buying cycle.

Working with OEM’s and associations to know where Tier 1 and Tier 2 dollars are being spent can help insure that your advertising dollars are either supplementing or complementing those buys and maximizing your ROI-oriented spend for your makes, your models, and your markets.

At the end of the day, 100% digital does not equal 100% coverage.

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