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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Challenge Past Positions

Challenge Past Positions

  The strategies that at one time made you successful may be limitations in the future. Rethinking positions is a great way for your business…

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology (CRM’s anyone?) came crashing into a brave new world of smart phones and instant information.

Back then dealers moved monies from newspaper and magazines into digital very slowly and very cautiously until they realized it worked. Then the monies moved fast and furious as dealers sought to exploit a competitive, albeit temporary, advantage.

I now hear stories of dealers claiming to be “100% digital.” It’s a good sound bite; however, it may miss the mark.

TV, radio and billboards are critical. Good creative matters. Retail messaging and integrated marketing helps consumers to flip the switch from off to on in the buying cycle.

Working with OEM’s and associations to know where Tier 1 and Tier 2 dollars are being spent can help insure that your advertising dollars are either supplementing or complementing those buys and maximizing your ROI-oriented spend for your makes, your models, and your markets.

At the end of the day, 100% digital does not equal 100% coverage.

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