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Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Making contact–and keeping contact–with in-market car shoppers

Making contact–and keeping contact–with in-market car shoppers

Before the internet burst into the picture, consumers started their car shopping process with a visit to the dealership. In many cases, these shoppers knew…

Manheim Talk About Vehicle Acquisition Technology

Manheim Talk About Vehicle Acquisition Technology

Manheim - Derek Hansen from DrivingSales on Vimeo. We filmed quite a few interviews at NADA2019, and we're continuing to post some of this cont…

What Defines Workplace Harassment?

What Defines Workplace Harassment?

When someone talks about workplace harassment, many of us automatically think of sexual harassment, especially in the wake of the #MeToo movement. While se…

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology (CRM’s anyone?) came crashing into a brave new world of smart phones and instant information.

Back then dealers moved monies from newspaper and magazines into digital very slowly and very cautiously until they realized it worked. Then the monies moved fast and furious as dealers sought to exploit a competitive, albeit temporary, advantage.

I now hear stories of dealers claiming to be “100% digital.” It’s a good sound bite; however, it may miss the mark.

TV, radio and billboards are critical. Good creative matters. Retail messaging and integrated marketing helps consumers to flip the switch from off to on in the buying cycle.

Working with OEM’s and associations to know where Tier 1 and Tier 2 dollars are being spent can help insure that your advertising dollars are either supplementing or complementing those buys and maximizing your ROI-oriented spend for your makes, your models, and your markets.

At the end of the day, 100% digital does not equal 100% coverage.

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