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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How efficient is your sales process?

How efficient is your sales process?

Dealerships today operate in an environment where the consumer experience is a driving factor in dealership selection.  Ecommerce and other third-part…

Core Sales Skills Part 1: Show Empathy

Core Sales Skills Part 1: Show Empathy

  According to the DrivingSales Consumer Experience Study being empathetic is the number one factor that customers look for in a sales cons…

WEBINAR RECORDING - What Matters to Millennials in 2019

WEBINAR RECORDING - What Matters to Millennials in 2019

  For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelm…

Google Ads Conversion Tools

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …

Why So Many Options If You Don't Pay Attention to The Source?

Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1.Assisted Experiences

Immersive technologies are starting to integrate. TV’s, OTT, thermostats, fridges and Fit Bits-- work in synch to deliver interesting data points for advertisers like Google. To think most of this intelligence is connected via your Phone—the certain center of the marketing universe is not only scary- it’s exciting.

 

2.Machine Learning

Humans are still needed, but the iterations and intelligence machine learning provides is remarkably FAST!  We are well past computers that play Chess and now into facial and voice recognition technologies. The detection of diseases is starting to play in this space as algorithms identify common patterns. The same of course holds true for purchasing patterns. There aren’t perfect predictors to speak of, but the iterations will come faster and faster than ever before.

 

3. Personal Digitization--broad demos and after the click issues

Relevance matters.

If the advertisement doesn’t connect after the click, then we have issues—most notably lower relevance and subsequently higher costs. The experts in advertising understand just how important the after the click experience is for prospective buyers. Building pages that pay off for the consumer will pay off for the advertising agency and their clients.

 

4.More video than ever before

YouTube continues to deliver better solutions for Video and OTT for advertisers.

People are taking to telling stories via video. While Google may not lead in this space--YouTube (a Google company), SnapChat, Facebook Stories and Instagram TV continue to cater to consumers and play smartly. 

All of these elements are coming into play for consumers to use the ubiquity of their smartphones to share their lives at unprecedented levels. How will advertisers and businesses capitalize?

 

5.Voice Recognition

Did we mention your phone is with you all the time? Moreover, did you know your phone is listening? Google Home, Alexa and the like are, of course, also listening. These elements will work to serve us with better, more meaningful Ads at just the right time. 

Ready for Voice Search Bidding anyone?

Kelly Kleinman

Voice search bidding is going to be very interesting to say the least. Not sure we've figured out all of the ramifications of that yet.

 

Eric Miltsch

Smart thinking Jim. Marketing automation will also continue to take over more of the dealer's processes. 

Jim Flint

You're absolutely right Kelly, voice search biding will be quite interesting. We may not know all that it entails yet but we may be able to predict a few things. Check out this video where I provide dealers with some tips on how to keep up with Google's algorithm changes.

Jim Flint

Thank you, Eric.

Stay tuned, I will be exploring the concept of Marketing Automation soon!

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