Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Manager vs. Mentor

Manager vs. Mentor

    We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor w…

Are We the Cause for Removed Managers?

Are We the Cause for Removed Managers?

One of the keynote speakers for DSES 19, Clint Pulver spoke in detail about the types of managers we encounter. One of those managers is the “re…

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting.

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I mean?

The supply of searches is ample. As Google continues to bring relevance the last thing Google wants advertisers to sample is the more economical #2 spot. Who--in a competitive industry--has ever wanted to be #2 and actually won the game? I’m sure there’s an example somewhere.

Please comment below if you can think of one.

However, at a logical limit—aka a rational business model limit--advertisers have been recommending that clients look to lock-in that #2 spot as a value proposition to keep the cost per click down.

Presto! Chango! Google’s removed the value proposition from the equation, and a more salient and trackable goal is to be #1! It has its merits.

But for the value-conscious among you, the best replacement metric is “Absolute Top of Page Position”.

With all the available site extensions, it’s one of the more important metrics to know in a “looking forward” grab as much real estate as I smartly can kind of way. By buying the top spot, you gain more screen space, more relevance, and ultimately more meaningful clicks in moments that matter.

While Average Page Position won’t be terribly missed, it does open up the idea that other metrics should be removed. I vote that Google considers removing Bounce Rate since it’s poorly defined and is routinely manipulated by Internet Service Provider.

Clients, marketers, and advertisers -- which metric would you like to see Google remove next?

 Unlock all of the community & features  Join Now