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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

WEBINAR RECORDING - Five Ways to Grow Your Profits in the Second Half of 2020

Discover strategies to identify and capture additional profit on every car deal. After months of uncertainty, we are seeing dealerships open their do…

Rock’s Rants: Purchase Orders

Rock’s Rants: Purchase Orders

Does your dealership have a purchase order (PO) system? Often when I ask this question in dealerships the answer is, “Sort of.” When I dig deep…

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealer…

Stop Wasting Time On Bad Leads.

Stop Wasting Time On Bad Leads.

Every month we get leads, lots of leads. But as you know, not all leads are of quality. Yet so many dealers waste precious time answering bad leads. For th…

Maintain Service Excellence in the Recovery

Maintain Service Excellence in the Recovery

Undoubtedly, most of the population understands that businesses need to adapt to the ‘new normal’ during the COVID-10 recovery. Between ple…

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting.

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I mean?

The supply of searches is ample. As Google continues to bring relevance the last thing Google wants advertisers to sample is the more economical #2 spot. Who--in a competitive industry--has ever wanted to be #2 and actually won the game? I’m sure there’s an example somewhere.

Please comment below if you can think of one.

However, at a logical limit—aka a rational business model limit--advertisers have been recommending that clients look to lock-in that #2 spot as a value proposition to keep the cost per click down.

Presto! Chango! Google’s removed the value proposition from the equation, and a more salient and trackable goal is to be #1! It has its merits.

But for the value-conscious among you, the best replacement metric is “Absolute Top of Page Position”.

With all the available site extensions, it’s one of the more important metrics to know in a “looking forward” grab as much real estate as I smartly can kind of way. By buying the top spot, you gain more screen space, more relevance, and ultimately more meaningful clicks in moments that matter.

While Average Page Position won’t be terribly missed, it does open up the idea that other metrics should be removed. I vote that Google considers removing Bounce Rate since it’s poorly defined and is routinely manipulated by Internet Service Provider.

Clients, marketers, and advertisers -- which metric would you like to see Google remove next?

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