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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

7 Service Department Marketing Tactics + Examples

7 Service Department Marketing Tactics + Examples

Growing your dealership's service business isn't an easy job. With countless auto repair shops trying to steal your customers away and manufacturer-recomme…

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Chasing Your Tail or Serve, Serve, Serve the Customer

As we chase customers, we are starting to chase our tails.

Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one.

However, it’s precisely the behavior that occurs when we land a lead that keeps pushing our customers further and further away. We follow with an instant e-mail which more than likely doesn’t answer the questions the consumer asked. It does, admittedly, stop the clock.

Then we follow with another e-mail from a BDC rep that’s a 50-50 jump ball on whether or not we answer the consumer's actual question. And then we just want to get the customer in. Don’t worry about the price—"We never lose a deal to price.”—or so the story goes.

In most cases, the consumer is accustomed to hitting submit and having Uber arrive 5 minutes later, or having Door Dash drop food off an hour later. Push the submit button on Amazon and the transaction is finalized with a clean receipt and an estimated time of arrival. Hit another app and you have your Fantasy Football score with a live feed of the game.

Is it any wonder consumers struggle with our clunky configurations of pricing, trade valuations, service schedulers, model types, and accessory additions?

The digital retailing technology is there, we just have to stop chasing our tails.

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