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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Why You Should Use Thank You Cards

Why You Should Use Thank You Cards

    Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank…

5 Key Tips For Conquering More Market Share At Your Dealership

5 Key Tips For Conquering More Market Share At Your Dealership

Being a successful car dealership is much more than attracting customers, efficiency among your departments, and selling cars. Those are all the basics any…

2019 Q4 Fixed Ops Power Rankings

2019 Q4 Fixed Ops Power Rankings

Every sport has weekly Power Rankings so fans know who is currently the best in the league. They are also a great way for people to know who is improving a…

Partnering with UpdatePromise to elevate customer experience for automotive dealerships

Partnering with UpdatePromise to elevate customer experience for automotive dealerships

Auto dealerships are on the cusp of transforming customer experiences. We’re geared toward helping these businesses move forward. That’s why we…

Traver Connect Announces a Strategic Partnership with Update Promise

Traver Connect Announces a Strategic Partnership with Update Promise

Richardson, TX – Feb 14, 2020   Traver Connect, an industry-leading provider of customer experience Service BDC solutions announced that i…

Chasing Your Tail or Serve, Serve, Serve the Customer

As we chase customers, we are starting to chase our tails.

Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one.

However, it’s precisely the behavior that occurs when we land a lead that keeps pushing our customers further and further away. We follow with an instant e-mail which more than likely doesn’t answer the questions the consumer asked. It does, admittedly, stop the clock.

Then we follow with another e-mail from a BDC rep that’s a 50-50 jump ball on whether or not we answer the consumer's actual question. And then we just want to get the customer in. Don’t worry about the price—"We never lose a deal to price.”—or so the story goes.

In most cases, the consumer is accustomed to hitting submit and having Uber arrive 5 minutes later, or having Door Dash drop food off an hour later. Push the submit button on Amazon and the transaction is finalized with a clean receipt and an estimated time of arrival. Hit another app and you have your Fantasy Football score with a live feed of the game.

Is it any wonder consumers struggle with our clunky configurations of pricing, trade valuations, service schedulers, model types, and accessory additions?

The digital retailing technology is there, we just have to stop chasing our tails.

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