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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How efficient is your sales process?

How efficient is your sales process?

Dealerships today operate in an environment where the consumer experience is a driving factor in dealership selection.  Ecommerce and other third-part…

Core Sales Skills Part 1: Show Empathy

Core Sales Skills Part 1: Show Empathy

  According to the DrivingSales Consumer Experience Study being empathetic is the number one factor that customers look for in a sales cons…

WEBINAR RECORDING - What Matters to Millennials in 2019

WEBINAR RECORDING - What Matters to Millennials in 2019

  For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelm…

Google Ads Conversion Tools

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads. …

Why So Many Options If You Don't Pay Attention to The Source?

Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one performs better. Try three so that you continually rotate one out of the mix. It will also keep you fresh and focused each month.

2. Optimize Ad Rotations

Lean into Google’s Algorithm for optimized Ad Rotations. Their highly touted machine learning and artificial intelligence can improve your business. As an advertiser, keep the copy fresh and pay attention to how consumers connect with you.

3. Ten or More Ad Extensions Enabled

There are at least six automatic extensions and 11 manual extensions. Grab as many as you can and keep them updated. Call extensions, location extensions, and promotion extensions are just the beginning. For a more complete list click here. If you land in the top spot, you’ll be glad you have more versus fewer extensions because of the virtual real estate that Google brings to your advertising property.

4. Ad Copy

Move beyond the numbers in the reports and work through the words, too... Get original. Stay fresh. A new month affords new copy-writing opportunities. Enjoy the process and keep your copywriting up-to-date.

5. After the Click

If it looks like a duck, and quacks like a duck, your job is to make sure that it is actually a duck on the other side of the click. 

If your ad scent isn’t oh so right, you’ll be quite wrong. Now, more than ever before your ad copy should be authentic, performance-related and arguably innovative—ie, see note on ad extensions above. 

Follow these five drivers for Google Ad excellence and you’ll be well on your way to the next level of performance improvements for your Google Ads.

 

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