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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one performs better. Try three so that you continually rotate one out of the mix. It will also keep you fresh and focused each month.

2. Optimize Ad Rotations

Lean into Google’s Algorithm for optimized Ad Rotations. Their highly touted machine learning and artificial intelligence can improve your business. As an advertiser, keep the copy fresh and pay attention to how consumers connect with you.

3. Ten or More Ad Extensions Enabled

There are at least six automatic extensions and 11 manual extensions. Grab as many as you can and keep them updated. Call extensions, location extensions, and promotion extensions are just the beginning. For a more complete list click here. If you land in the top spot, you’ll be glad you have more versus fewer extensions because of the virtual real estate that Google brings to your advertising property.

4. Ad Copy

Move beyond the numbers in the reports and work through the words, too... Get original. Stay fresh. A new month affords new copy-writing opportunities. Enjoy the process and keep your copywriting up-to-date.

5. After the Click

If it looks like a duck, and quacks like a duck, your job is to make sure that it is actually a duck on the other side of the click. 

If your ad scent isn’t oh so right, you’ll be quite wrong. Now, more than ever before your ad copy should be authentic, performance-related and arguably innovative—ie, see note on ad extensions above. 

Follow these five drivers for Google Ad excellence and you’ll be well on your way to the next level of performance improvements for your Google Ads.

 

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