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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

I am offering these reports for free so that I can get some good feedback. Tell me what state, city, or dealer you want to see and I can send you how …

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

1.  What’s your cost per sale?

2.  What’s your impression share for your name?

3.  How many salespeople do you have?

Sure, there are hundreds of questions to ask. Millions of data points.

Knowing these three things month in and month out, I’d be able to deliver the best marketing and advertising to our clients.

With those three answers, a calendar, Google Analytics and the Internet available to count the client’s cars, I’d be able to stack the odds in favor of our clients. Just like counting cards in Vegas.

For guidance on each of the above, think about targets of less than $350, impression share greater than 80% and 10 sales per staffed person. How the plans get assembled, how the creative gets executed, and how the sales results get measured helps to take the wish out of the marketing.

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