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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

The Problems with Selling Used Cars with Recalls - Part 1

The Problems with Selling Used Cars with Recalls - Part 1

Part 1: Consumers Vote with their Pocketbooks When it comes to selling used cars with recalls, dealers seek refuge from scrutiny by turning to fellow de…

Rock's Rants: Equipment Repair

Rock's Rants: Equipment Repair

Recently I was sitting in an office with a service manager and a few advisors. Someone walked in and said, "The balancer's not working again.&quot…

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

1.  What’s your cost per sale?

2.  What’s your impression share for your name?

3.  How many salespeople do you have?

Sure, there are hundreds of questions to ask. Millions of data points.

Knowing these three things month in and month out, I’d be able to deliver the best marketing and advertising to our clients.

With those three answers, a calendar, Google Analytics and the Internet available to count the client’s cars, I’d be able to stack the odds in favor of our clients. Just like counting cards in Vegas.

For guidance on each of the above, think about targets of less than $350, impression share greater than 80% and 10 sales per staffed person. How the plans get assembled, how the creative gets executed, and how the sales results get measured helps to take the wish out of the marketing.

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