Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?

H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for decision-making. 

If you’re the one calling the shots it might be fun; however, if you are looking to take the wish and hope out of your marketing efforts you could start with these three marketing metrics that are designed to drive sales in today’s competitive environment.

  1. 1. What’s your cost per sale?

  2. 2. What’s your impression share for your dealer name in Google’s Auction Insights?

  3. 3. How many salespeople do you have?

We are animal lovers at Local Search Group. We aren’t looking to get rid of Hippos--we just want to make sure that we get back to the business at hand. If you need help with that conversation, we are happy to help!

 Unlock all of the community & features  Join Now