How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for decision-making.
If you’re the one calling the shots it might be fun; however, if you are looking to take the wish and hope out of your marketing efforts you could start with these three marketing metrics that are designed to drive sales in today’s competitive environment.
1. What’s your cost per sale?
2. What’s your impression share for your dealer name in Google’s Auction Insights?
3. How many salespeople do you have?
We are animal lovers at Local Search Group. We aren’t looking to get rid of Hippos--we just want to make sure that we get back to the business at hand. If you need help with that conversation, we are happy to help!