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Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

#TheDarkestTimeline #360Booth #Vroom #VDP #DigitalRetailer   Join David & David with Special Guest 360Booth's Jay Smithweck talking Comm…

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the m…

Service Writer Training: People Skills Your Customers Will Love

Service Writer Training: People Skills Your Customers Will Love

Service writers do a lot of things. But, of all the things they do, the most important is managing the relationships with your customers. That’s not an e…

Master Class Homework Packet: HCM Business Plan

Master Class Homework Packet: HCM Business Plan

For those of you in a Master Class, You’ve just learned about creating a Human Capital Management business plan and how it can systematically help…

Create Change with the People-Process-Technology Framework 

Create Change with the People-Process-Technology Framework 

How many times did you come back from a 20-group or a DSES 2020, DrivingSales Executive Summit, with a great idea that can help your organization get the r…

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where someone is in the moments that matter; however, a bona fide marketer wants to know the interest level and the market size of the intended audience.

Searches convey intent. Impressions are available to those that are interested. As such, knowing that I can bid on Impression Share through Google Ads only means that I can get the right ads in front of the right people at the right times in the right locations more frequently.

It all works together, but our goal for your make, your model and your market is what we affectionately refer to as the 80-50-50-25 rule. It reflects what impression share we believe drives the most efficient models for your geography. Taking on Dealer Name, Dealer Search, Make/Model and Used Cars respectively in the google campaign building business of Impression Share helps us deliver the best prospects.

It’s far from automated, but as Google continues to make changes to Google Ads, it’s important to be on the leading edge. Prioritizing “Impression Share” as a bidding strategy is a big key to success in Google’s quickly developing automotive landscape.

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