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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where someone is in the moments that matter; however, a bona fide marketer wants to know the interest level and the market size of the intended audience.

Searches convey intent. Impressions are available to those that are interested. As such, knowing that I can bid on Impression Share through Google Ads only means that I can get the right ads in front of the right people at the right times in the right locations more frequently.

It all works together, but our goal for your make, your model and your market is what we affectionately refer to as the 80-50-50-25 rule. It reflects what impression share we believe drives the most efficient models for your geography. Taking on Dealer Name, Dealer Search, Make/Model and Used Cars respectively in the google campaign building business of Impression Share helps us deliver the best prospects.

It’s far from automated, but as Google continues to make changes to Google Ads, it’s important to be on the leading edge. Prioritizing “Impression Share” as a bidding strategy is a big key to success in Google’s quickly developing automotive landscape.

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