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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Closing Rate on Internet Leads

Closing Rate on Internet Leads

A closing rate on internet leads will depend on how you are receiving those leads. If they are from your site the rate should be higher than if they are fr…

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Customer retention at the dealership level is abysmal after a customer’s new vehicle warranty expires. Extended service contracts help somewhat, …

Innovators and Automotive

Innovators and Automotive

The automotive industry is a crazy place to be right now. The disruptive Uber-isation of the industry has presented itself with many challenges and rewards…

Drive Motors Lands New Partnership with Mercedes-Benz USA

Drive Motors Lands New Partnership with Mercedes-Benz USA

Recently, Mercedes-Benz USA selected Drive Motors as one of four certified vendor-partners for the Mercedes-Benz Digital Retailing Program to provide their…

Don't Stop When Presenting Numbers

Don't Stop When Presenting Numbers

Don’t make something an objection unless it needs to be. If a customer knows how your trade process works be up front with them. Be as transpar…

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

The duopoly of Google and Facebook will fast become a triopoly as Amazon joins the mix.

Quick thinking retailers will follow fast in the footsteps of Dean Evans and the team at Hyundai as they set the pace. As an extremely experienced digital marketer with a resume that includes Chief Marketing Officer at Dealer.com and Subaru, CEO & President at Lotlinx and, currently, CMO at Hyundai, Evans knows what is going on in the digital space. In fact, he recently received the accolade of Automotive News’ All-Star for Marketing which was in large part because of his work with Amazon.

Hyundai is presently connected with Alexa. Amazon’s smart speaker, to help consumers start their car, turn on their AC and even charge their electric car through the Amazon Alexa home device. Separately, the Hyundai Shopper Assurance program –delivered via the Amazon platform--provides consumers with a place to review Hyundai products, view inventory and to schedule in home test drives.

https://www.amazon.com/adlp/hyundai

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