Jim Flint

Company: Local Search Group

Jim Flint

Local Search Group

Aug 8, 2019

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than once—correctly attributed the insightful comment to British Prime Minister Benjamin Disraeli. Twain, a great writer, brought the words to life. Disraeli, a career politician, had a way with words as well.

In the era of Big Data the quote—no matter the source—carries an important message.  Most notably, the meaning doesn’t change even when and if the source does.

I present that backdrop to share this—Google has so much data that you have to inspect what you expect as it relates to Google’s data. Especially true when we talk about lies, damned lies and “Conversions”.

One of many meaningful metrics that comes from Google is found in their ability to track Conversions. Watch as I show you how that number looks when we view it through different lenses within the Google Ads platform.

Looks the same, and comes from the same source . . . 

. . . but oh so different.

Don’t worry we’ve got you handled and we know how to get to the conversions that matter most in the automotive space. Showroom visits anyone? Just make sure your Ad Agency is also trekking down the same prosperous path.

Otherwise, you could get sucked into a Conversion game that brings life to the quote above—no matter the source.

Jim Flint

Local Search Group

Founder & CEO

500

No Comments

Recommended Posts

Genesis of Smithtown

Genesis of Smithtown, a trusted Genesis dealer in St James, NY, offers an extensive selection of new Genesis for sale and used Genesis for sale. We also provide a full range of Genesis parts, accessories, and a state-of-the-art service center to …

Genesis of Smithtown

Genesis of Smithtown

8
Yesterday

Searchshop

Searchshop offers a wide range of vehicles for sale with financing, trade-in, and online deals. You can find a car for sale, an RV for sale, or boats for sale—all in one place. We simplify the process of finding the right vehicle at the rig…

Searchshop ...

Searchshop

20
4 days ago

Audi Queens

Audi Queens is your trusted Audi dealer in Queens, NY, offering new Audi vehicles, Audi used cars, Audi SUV lease options, and Audi Q3 certified pre-owned models. Explore our full inventory and experience premium performance and service. More …

Audi Queens

Audi Queens

39
June 25th

Frank Leta Honda

Frank Leta Honda, a leading Honda dealership in St. Louis, MO, offers a wide array of new and used Honda cars, crossovers, SUVs, vans, and trucks, all with Lifetime Warranties. Our selection includes the latest Honda models and quality pre-owned …

Frank Leta Honda

Frank Leta Honda

39
June 23rd

INFINITI of Smithtown

INFINITI of Smithtown is your trusted Infiniti dealer in Smithtown, NY, offering a wide selection of new Infiniti for sale and quality used Infiniti for sale. Visit our Infiniti service center for expert maintenance and repairs, and explore the l…

INFINITI of Smithtown

INFINITI of Smithtown

59
May 27th