Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than once—correctly attributed the insightful comment to British Prime Minister Benjamin Disraeli. Twain, a great writer, brought the words to life. Disraeli, a career politician, had a way with words as well.

In the era of Big Data the quote—no matter the source—carries an important message.  Most notably, the meaning doesn’t change even when and if the source does.

I present that backdrop to share this—Google has so much data that you have to inspect what you expect as it relates to Google’s data. Especially true when we talk about lies, damned lies and “Conversions”.

One of many meaningful metrics that comes from Google is found in their ability to track Conversions. Watch as I show you how that number looks when we view it through different lenses within the Google Ads platform.

Looks the same, and comes from the same source . . . 

. . . but oh so different.

Don’t worry we’ve got you handled and we know how to get to the conversions that matter most in the automotive space. Showroom visits anyone? Just make sure your Ad Agency is also trekking down the same prosperous path.

Otherwise, you could get sucked into a Conversion game that brings life to the quote above—no matter the source.

 Unlock all of the community & features  Join Now