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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How Service Advisors Can Keep Your Clients Coming Back

How Service Advisors Can Keep Your Clients Coming Back

After an economic shutdown like the United States is just emerging from, no one really knows what to expect. In the modern era, it’s foreign terr…

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors tempo…

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

#Badger #ILikeBigTrucks #DigitalRetailer #DigitalRetailing     Join David & David are back in the MDP Studio and they are talking ab…

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …

5 Steps to creating a dealership new-hire orientation process

5 Steps to creating a dealership new-hire orientation process

“Even the greatest journeys begin with just one step,” -Confucius.  When a new employee starts their journey in your dealership, don&rs…

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than once—correctly attributed the insightful comment to British Prime Minister Benjamin Disraeli. Twain, a great writer, brought the words to life. Disraeli, a career politician, had a way with words as well.

In the era of Big Data the quote—no matter the source—carries an important message.  Most notably, the meaning doesn’t change even when and if the source does.

I present that backdrop to share this—Google has so much data that you have to inspect what you expect as it relates to Google’s data. Especially true when we talk about lies, damned lies and “Conversions”.

One of many meaningful metrics that comes from Google is found in their ability to track Conversions. Watch as I show you how that number looks when we view it through different lenses within the Google Ads platform.

Looks the same, and comes from the same source . . . 

. . . but oh so different.

Don’t worry we’ve got you handled and we know how to get to the conversions that matter most in the automotive space. Showroom visits anyone? Just make sure your Ad Agency is also trekking down the same prosperous path.

Otherwise, you could get sucked into a Conversion game that brings life to the quote above—no matter the source.

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