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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How Service Advisors Can Keep Your Clients Coming Back

How Service Advisors Can Keep Your Clients Coming Back

After an economic shutdown like the United States is just emerging from, no one really knows what to expect. In the modern era, it’s foreign terr…

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors tempo…

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

#Badger #ILikeBigTrucks #DigitalRetailer #DigitalRetailing     Join David & David are back in the MDP Studio and they are talking ab…

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …

5 Steps to creating a dealership new-hire orientation process

5 Steps to creating a dealership new-hire orientation process

“Even the greatest journeys begin with just one step,” -Confucius.  When a new employee starts their journey in your dealership, don&rs…

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

All in, there were 5 automotive OEM’s in the mix. Audi delivered details on their upcoming line of electric vehicles (EV). In the next three years they will bring three new EV’s to market.

Speaking of 3’s. How could or--better yet— should a Tier 3 dealership play in the Super Bowl advertising space?  At the right price and with the right message and support, they arguably should.

First things first: 2019 is over. Start planning for 2020 now.

Fox will televise Super Bowl LIV from Miami. Fox televised Super Bowl 2017 from Houston, and Local Search Group placed regional spots on mobile devices. The efficiency was stunning on a CPM basis, which some argue should be common currency for Automotive Marketing. Valuations for marketing ultimately level out as the number of viewers are determined; however, you won’t know until you ask about the regional Fox over-the-top solution and determine how 2020 looks to be coming together. Certainly, the growth in over-the-top and App Utilization will continue to drive media spends and cost.

The goal for any agency’s dealer clients should be to get them exposure to where the people are. In an environment where local advertising matters, there will be decidedly different advertisements that work to deliver their message during THE most watched EVENT of next year.

The reach is comparatively less, but so is the cost.

When talking about the right people at the right time on a CPM basis, it all of a sudden makes sense for a dealership to deliver a local Super Bowl spot. In the end, knowing that the audience you are efficiently spending the money to reach is yours makes all the difference.

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