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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

All in, there were 5 automotive OEM’s in the mix. Audi delivered details on their upcoming line of electric vehicles (EV). In the next three years they will bring three new EV’s to market.

Speaking of 3’s. How could or--better yet— should a Tier 3 dealership play in the Super Bowl advertising space?  At the right price and with the right message and support, they arguably should.

First things first: 2019 is over. Start planning for 2020 now.

Fox will televise Super Bowl LIV from Miami. Fox televised Super Bowl 2017 from Houston, and Local Search Group placed regional spots on mobile devices. The efficiency was stunning on a CPM basis, which some argue should be common currency for Automotive Marketing. Valuations for marketing ultimately level out as the number of viewers are determined; however, you won’t know until you ask about the regional Fox over-the-top solution and determine how 2020 looks to be coming together. Certainly, the growth in over-the-top and App Utilization will continue to drive media spends and cost.

The goal for any agency’s dealer clients should be to get them exposure to where the people are. In an environment where local advertising matters, there will be decidedly different advertisements that work to deliver their message during THE most watched EVENT of next year.

The reach is comparatively less, but so is the cost.

When talking about the right people at the right time on a CPM basis, it all of a sudden makes sense for a dealership to deliver a local Super Bowl spot. In the end, knowing that the audience you are efficiently spending the money to reach is yours makes all the difference.

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