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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Is Your Dealership Prepared to Handle These Conversation Topics?

Is Your Dealership Prepared to Handle These Conversation Topics?

Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it. Join Jaso…

8 Tips To Help Reduce Employee Turnover

8 Tips To Help Reduce Employee Turnover

The 2019 NADA Workforce Study is underway as we speak, but while we wait for it to be published, you can review what is happening inside your own deale…

Dynamic Dashboards: A Key to all Your Contract Management Data

Dynamic Dashboards: A Key to all Your Contract Management Data

Contracts form the foundation of all business transactions with most large companies depending on thousands of contracts every year. These contracts hold a…

From the Fairway to the Office; How Golf and Business Relate

From the Fairway to the Office; How Golf and Business Relate

Jake Knapp flushed another 3 iron up the middle of the 17th fairway in the final round with a one stroke lead on his playing partner, and one of his best f…

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

Recently I visited with one of the top collegiate quarterback coaches in the nation.

“There’s a saying in football that the further away you get from the ball, the less a part of the team you are. Quarterbacks are team leaders and offensive lineman are typically good teammates. On the other hand, wide receivers and cornerbacks, they do their own thing. They live on an island and aren’t really all that connected to the team as you might otherwise think,” he said.

It made me think. Would we be better off to look at “Marketing” as the Quarterback and “Sales” as the Wide Receiver in today’s automotive retail environment?

When the quarterback comes to the line of scrimmage, he assesses the situation, makes an adjustment, calls out an audible and starts the play. Further out, the wide receiver hears the adjustment, runs the route and maybe out of their five teammates the play results in a completed pass. Call it 20% odds. Even steeper odds, the wide receiver might catch a touchdown pass. When the big play does come, we celebrate the success. Sales anyone?

The football analogy works for a sales environment where marketing functions as the QB. Read the analytics, connect with the people, adjust the view and deliver the plan. Sales becomes the wide receiver. Marketing becomes the QB and knows what everyone is doing; however, the wide receiver just knows his route and that the goal is to score points.

Not unlike the NFL Draft, in today’s Big Data world, who you select as your quarterback will impact your team much more so than who’s playing wide receiver.

Who is the quarterback at your dealership? 

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