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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…

Tire Sales NOT more Corona Virus

Tire Sales NOT more Corona Virus

 Are you in the tire business? If you are an OEM Dealership then the answer is NO. (As always there are a few anecdotal exceptions to that rule) I w…

Cybercrime Rises During COVID-19 Pandemic

Cybercrime Rises During COVID-19 Pandemic

As if COVID-19 and the shutting down of our economy aren’t enough to worry about, dealership owners need to be aware that cybercriminals are using th…

Dealer Response to Covid-19

Dealer Response to Covid-19

While each dealer presumably will and or has already responded differently to COVID-19, it is essential for all dealers to respond. Offering a front-facing…

Your BDC Can Work From Home

Your BDC Can Work From Home

For those dealers who have BDC Departments, it is possible for your BDC team to work from home. In which case they can manage the leads, social media, and …

Services vs. Products

As an automotive retailer, you should know the answer to this question about your brand.

·      Is your brand promise a Product or a Service?

A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND BLOWN.

Worse yet it was a multiple-choice recall test  – so the right answer was actually right in front of the consumer. Next to the wrong answer. And each – even after the advertisement – were equally as likely to be chosen.

Fast forward to today. Car Max’s been building its brand since 1993 on the used car side of the business. Customers wanted a more transparent, cleaner purchase experience. Call it operational transparency. Does it sound anything like what Carvana’s go-to-market strategy was circa 2012?

And now what is your dealership doing in 2020?

From Forbes “Car Max is in a category where prestige is indirect – it is created by the automobile brand purchased rather than the dealer endorsement.”

We’ve often said the car business is a people business and it’s because the personal interactions in dealership influence our business as a service industry.

Put another way, the next time you say that “the car business is a people business” you’re actually acknowledging that we are a Service industry and your advertising immediately moves to the operational side.

Great retailers--more or less know this—but now giant corporations are setting the service standard and fast followers will win.

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