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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the years happen between March and August.  Working the details and making sure that you’re taking care of them makes the difference.

Stay out of the “Automotive Bermuda Triangle” in March and each and every month by checking three key measures: Personnel, Product and Pace.

Pace is best summed up by your Moneyball Factor. Do you know where you are with your Moneyball Factor: your total vehicle sales divided by your total dealership website sessions, for your store?

Driving your performance well past a Moneyball Factor of 1.0 helps drive advertising productivity as well as dealership profitability. Looked at another way, are you selling at least one vehicle for every 100 visitors that come to your website?

If you’re not, you should re-evaluate your sales plan and resource allocation starting with these 4 details:

  • * Check your Mobile Page Speed scores and recognize that it affects your advertising expenses.
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  • * Set up Google Analytics and place values on your conversions.
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  • * Set up Google Alerts to monitor activity for your dealership as well as for your competitors.
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  • * Know your dealership website’s Keyword Quality Scores; it’s just as important as knowing your Cost-Per-Click.

 

Additionally, know that Google is bringing an enhanced emphasis to Impression Share. Staying up to speed with your Auction Insights will help you know how you are doing while also helping you to see what your competitors are doing in your backyard.

Take some of the guesses and wishes out of your dealership’s decision-making. Make this a more productive and profitable year by establishing your Moneyball Factor and updating the Google metrics that you track for your dealership.

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