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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

The Case for a Simplified Service Invoice

The Case for a Simplified Service Invoice

As a service advisor, one of the most consistent complaints I ever received was not about fixed first visit issues, nor was it about being overpriced. …

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.

The SEO process includes new landing pages, updating meta titles and descriptions, modifying content, creating videos, and keyword analysis.

But writing for the bots and technology only serves a portion of the purpose. You must write for the people.

Search engines follow specific guidelines when ranking websites, and SEO for car dealers helps improve the relevance and quality of their website.

Automobile dealership SEO best practices focus on the target keyword’s structure for generating the necessary algorithm signals for improving search rankings.

However, if it’s not entertaining or trustworthy, it won’t engage with consumers.

Algorithms used by search engines are mathematical equations that sort and rank vehicle dealerships. The algorithms utilize numerous factors, which are categorized into off-page and on-page automotive SEO.

Yet, this sophistication may not move buyers down the funnel and turn shoppers into buyers of the things you sell.

Today, the best SEO practices a blend of technology AND humanity.

Morgan Hardy

A lot of dealership personnel have no idea how this even works and leave it up to they vendor. I've come across numerous dealerships that could use some help with this! 

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