Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How to Properly Execute Pickup and Delivery

How to Properly Execute Pickup and Delivery

Dealership service departments who don't offer pickup and delivery are at a severe disadvantage these days. Find out why, and get tips to properly implemen…

Vision for the Industry: Former Volvo Exec on His New Role at Motoinsight

Vision for the Industry: Former Volvo Exec on His New Role at Motoinsight

Motoinsight, the innovative company behind one of the world’s leading digital retailing platforms, has just brought Alex Lvovich into the fold. As th…

How to Find Clarity in the Chaos

How to Find Clarity in the Chaos

As we move from the warmth and relative stability of the summer to the pending (or active, in some regions) lockdowns of autumn and winter, the uncertain…

Be NICE: How to Embrace Compassionate Leadership at Your Dealership

Be NICE: How to Embrace Compassionate Leadership at Your Dealership

You can listen to the full podcast here (and subscribe!): BE NICE KPI Cafe In this episode of the KPI Cafe, "Playground Director II" Jeff…

Check out the 2020 Innovation Cup!

Check out the 2020 Innovation Cup!

  DSES 2020 was fun. I wish we could have met everyone in person, but we were able to gain some great insights from experts in automotive.&nbsp…

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.

The SEO process includes new landing pages, updating meta titles and descriptions, modifying content, creating videos, and keyword analysis.

But writing for the bots and technology only serves a portion of the purpose. You must write for the people.

Search engines follow specific guidelines when ranking websites, and SEO for car dealers helps improve the relevance and quality of their website.

Automobile dealership SEO best practices focus on the target keyword’s structure for generating the necessary algorithm signals for improving search rankings.

However, if it’s not entertaining or trustworthy, it won’t engage with consumers.

Algorithms used by search engines are mathematical equations that sort and rank vehicle dealerships. The algorithms utilize numerous factors, which are categorized into off-page and on-page automotive SEO.

Yet, this sophistication may not move buyers down the funnel and turn shoppers into buyers of the things you sell.

Today, the best SEO practices a blend of technology AND humanity.

Morgan Hardy

A lot of dealership personnel have no idea how this even works and leave it up to they vendor. I've come across numerous dealerships that could use some help with this! 

 Unlock all of the community & features  Join Now