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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How to Move Leaders Out of Their Comfort Zone

How to Move Leaders Out of Their Comfort Zone

    Mark Brown, former Director of Sales at Grappone, talks about a program he ran for high-potential leaders. He looks for places …

Service Videos – Are You Creating Them Yet?

Service Videos – Are You Creating Them Yet?

I have some mind-blowing statistics you need to know if you’re a GM, dealer principal, marketing manager, or service manager. 78 percent of…

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your de…

Auto Groups Losing $20K in CP Service Revenue Per Store

Auto Groups Losing $20K in CP Service Revenue Per Store

When a customer buys a pre-owned, off-make vehicle at your store, what are the chances that customer will return for service? One metric that every dealer …

Dealerships Are Not Aware of What They Can Do with Google

Dealerships Are Not Aware of What They Can Do with Google

    We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all thi…

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed.

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are decreasing.

According to Google, customers leave a website if the page does not load within 3 seconds. Facebook advises us to tell our Facebook stories within 3 seconds, without sound, in a vertical orientation to capture the customer’s attention. That’s a lot to do without much time to do it.

The saying used to be "only the strong survive.” When did fast become the new strong?

The longer the wait, the greater the dissatisfaction. Delayed gratification exited stage left, and fast smartphones sit front and center.

What are you to do with this as consumers wait on your showroom floor or sit on your service drive? At the dealer level there are at least three things you could consider doing to speed up your customer experience:

1. Feed the speed monster. Give your customers a clean Wi-Fi experience. No secret passwords. Then routinely test the download and upload speeds via a free app like Speedtest by Ookla to ensure they are working. Post the scores. Keep pace with your bandwidth utilization.  Entertaining their children with iPads and streaming movies is a big win for parents.

2. Manage expectations without lowering them. If the customer thinks the oil change will be done in 30 minutes and it takes 45, the experience will be a poor one. CSI surveys as well as reviews will reflect the disconnect.

Just this morning on a flight from San Francisco, the Starbucks’ barista advised the customer behind me, “The food order could take 9 or 10 minutes.” When the customer got the food back in 5 minutes, he was ecstatic, “Great job! You got the food to me in five minutes!” At first, the barista didn’t understand the customer’s reaction until he repeated, “The food order could take 9 or 10 minutes” and continued expressing his appreciation. Editor’s Note: No! Jim was not the customer.

3. Track the time. Automotive retailers are operational masterminds, but when was the last time their service drive tracked the time it took for same day repairs? Somewhere short of handing customers stopwatches, we can know better by measuring and then shifting the amount of time it takes.

Start by knowing your daily repair order counts, express and main lane, and sales numbers for used and new. Then look into the hourly impact. Connect this with a quick staffing level assessment to determine if you have the highest staffing levels at peak customer times. You’ll likely find some opportunities for better deployment of your staff, which will help speed your customer through your sales process.

Even after implementing these recommendations for your dealership you’re still likely not moving fast enough for today’s consumer.

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