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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…

MDP 048 | TikTok, Like a Savage!

MDP 048 | TikTok, Like a Savage!

#tiktok #savage #GaryV #VDP Design #ROIofYourMother Join David & David talking about TikTok for your dealership, 12 Hour Live Stream from Gary Vaynerch…

WEBINAR RECORDING - Build Your Dealership's Budget for COVID-19 and Beyond

WEBINAR RECORDING - Build Your Dealership's Budget for COVID-19 and Beyond

We had a great discussion with Dane Saville and Dave Spannhake from Reunion Marketing. They laid out a roadmap for optimizing your dealersh…

What Joblessness Means for Service Departments

What Joblessness Means for Service Departments

We’re at the end of May 2020, and the jobless rate in the United States has just surpassed 40 million, or 14.7%. That’s the highest it has …

Master Class Homework Packet: New-hire Orientation

Master Class Homework Packet: New-hire Orientation

For those of you in a Master Class, You’ve just learned about New-Hire Orientation and how it can systematically help you set your new hires on th…

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary algorithms.

But like the weathercaster that falls back to “scattered showers,” what are the odds that your sales opportunities can be forecasted by the mountains of big data that are available to you today?

Ironically, the weather is actually more predictive of car sales than the predictive models you may be hearing about.

Think not? It may be time to change your Weather Channel.

For sales teams in the Midwest and central US, they know that hail storms bring buyers. Most typically and quite extensively, hurricane arrivals drive away purchases before and upon arrival. Then the storms actually help to consolidate years of business into weeks of frenzied buying for stores along the Gulf Coast and on the Atlantic seaboard when consumers need replacement units for their flooded out cars, trucks and SUVs.

Sure we all want a rainmaker on the sales front, but be ever more cautious with bold proclamations on predictive sales modeling. Think it through—what are the odds?

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