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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

On the surface, having your sales consultants promoting your brand on social media seems like a win-win. The idea that your dealership is getting that addi…

Put Your Dealer Advantage to Work in Service

Put Your Dealer Advantage to Work in Service

According to the CallSource Automotive Inbound Call Data Report, the service department phone is a missed opportunity. Over the past four years, 60 per…

Dealer Name Bidding Amplification Strategy

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…

Is Your Dealership Prepared to Handle These Conversation Topics?

Is Your Dealership Prepared to Handle These Conversation Topics?

Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it. Join Jaso…

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary algorithms.

But like the weathercaster that falls back to “scattered showers,” what are the odds that your sales opportunities can be forecasted by the mountains of big data that are available to you today?

Ironically, the weather is actually more predictive of car sales than the predictive models you may be hearing about.

Think not? It may be time to change your Weather Channel.

For sales teams in the Midwest and central US, they know that hail storms bring buyers. Most typically and quite extensively, hurricane arrivals drive away purchases before and upon arrival. Then the storms actually help to consolidate years of business into weeks of frenzied buying for stores along the Gulf Coast and on the Atlantic seaboard when consumers need replacement units for their flooded out cars, trucks and SUVs.

Sure we all want a rainmaker on the sales front, but be ever more cautious with bold proclamations on predictive sales modeling. Think it through—what are the odds?

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