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Jared Hamilton
From: Jared Hamilton
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Jim Flint

Jim Flint Founder & CEO

Exclusive Blog Posts

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

I am offering these reports for free so that I can get some good feedback. Tell me what state, city, or dealer you want to see and I can send you how …

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary algorithms.

But like the weathercaster that falls back to “scattered showers,” what are the odds that your sales opportunities can be forecasted by the mountains of big data that are available to you today?

Ironically, the weather is actually more predictive of car sales than the predictive models you may be hearing about.

Think not? It may be time to change your Weather Channel.

For sales teams in the Midwest and central US, they know that hail storms bring buyers. Most typically and quite extensively, hurricane arrivals drive away purchases before and upon arrival. Then the storms actually help to consolidate years of business into weeks of frenzied buying for stores along the Gulf Coast and on the Atlantic seaboard when consumers need replacement units for their flooded out cars, trucks and SUVs.

Sure we all want a rainmaker on the sales front, but be ever more cautious with bold proclamations on predictive sales modeling. Think it through—what are the odds?

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