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From: Jared Hamilton
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Jim Leman

Jim Leman Writing about dealer operations

Exclusive Blog Posts

On A Way To Research Information Technological

On A Way To Research Information Technological

Massive amounts of records get processed every day in helping take a look at such a variety of additives of our lives. Agencies and huge manufacturers rely…

How to Acquire Critical Network Enterprise Skills by Passing Cisco 300-410 Examwith Practice Tests

How to Acquire Critical Network Enterprise Skills by Passing Cisco 300-410 Examwith Practice Tests

Migrating to the New Exams The Cisco 300-410 ENARSI exam will be active from February 24, 2020. By passing it, you’ll obtain the CCNP Enterprise certifi…

The Maximum Crucial Content Material Marketing Data To Understand In 2019

The Maximum Crucial Content Material Marketing Data To Understand In 2019

Marketing is a manner that generally evolves, the use of latest kinds of media and era—from radio, magazines, and newspapers to television, mobile te…

3 Reasons Satisfied Customers Still Don’t Return for Service

3 Reasons Satisfied Customers Still Don’t Return for Service

Yes, CSI is important — and no doubt an effective measure of the level of engagement a dealership maintains with its customers — but satisfaction is no…

No Response?

No Response?

I am not sure what’s worse the customer reading an email and not responding or not reading your specially written email at all!  A no respons…

Dealer Swears by Prepaid Maintenance to Drive Upsells, Retention

Wards Dealer Business - Town Center Nissan of suburban Atlanta sells a dealer-branded prepaid maintenance program that excites its service advisers and customers alike. 

An incentive built into the program can put up to $400 in additional compensation a month in an adviser’s pocket, so they’re eager to discuss prepaid maintenance plan advantages with service customers.

The plans on average result in a $70 increase per repair order upsell per service visit, and consumers who participate typically stay loyal to the dealership service department, data indicates.

“Customers love the plan,” says Rick Mathis, Town Center Nissan’s parts and service director. “About 90% of plan holders renew at expiration. Advisers don’t embrace a lot, but they truly enjoy selling this program.”

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