No dealer today can tolerate lost margin, yet dealers’ difficulty in managing and using OEM and vendor incentive funds costs them thousands of dollars a month in lost opportunity and sales.
The unused portion of an OEM or vendor sales program incentive fund (spiff) is referred to by sales and marketing as “breakage.” This represents opportunity for dealerships.
How to leverage this breakage to improve margin is a core theme of “Are You Leaving Money on the Table?” a presentation at theInnovative Dealer Summit 2016 in Denver by Sean Ugrin, founder and CEO of Colorado-based Spiffit, an end-to-end incentive dashboard application.
At the March 15–16 Summit at the Denver Conference Center, Ugrin will share best practices for increasing spiff utilization and optimization in service, sales, accessories, parts, and F&I departments. Read more.