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Jim Leman

Jim Leman Writing about dealer operations

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Fidelis PPM Adds Complimentary Auto Deductible Reimbursement Benefit to its Popular PPMs

SCOTTSDALE, ARIZONA – March 5, 2018 – Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, announced today the addition of complimentary auto deductible reimbursement coverage as a new program benefit.

Now, new-car, independent, and Buy-Here-Pay-Here dealers selling Fidelis PPM maintenance plans enjoy unique market and competitive advantages:

  • By offering customers prepaid, discount-priced routine maintenance services that save them money and protect their vehicle investment while driving service volume, repair order upsell, and retention for the dealership, and:
  • By enriching plan benefits with this new inclusion of auto deductible reimbursement  coverage;  and,
  • By also providing plan purchasers personal-identification restoration service, to help consumers restore their good name in the event of identity theft.

Fidelis PPM will introduce this new, enhanced prepaid maintenance program at NADA ’18 later this month, Booth 2967C.  These benefits, called Auto Advantage and offered by leading Program provider The AssurancePlus Group, provide dealers with genuinely market-differentiating and unique retention- and loyalty-building competitive advantages.

Fidelis PPM reports that consumers using its plan stay loyal to their dealer long after their vehicle purchase. Eight-five percent of customers returned to the dealership multiple times during the first year of plan activity. Sixty-five percent continued to do so for up to five years. On average, plan users will add $70 in repair-order upsell revenue per visit to the service department.

“Fidelis prepaid maintenance already packs a wallop of value that builds a dealer’s service business and provides real economic value to their customers. Now, through our partner AssurancePlus, Fidelis PPM broadens this appeal and worth in a unique offering to our industry,” says Ryan Williams, president of Fidelis PPM.

Williams notes that prepaid plan holders who regularly use its benefits save on average nearly $400 a year over the retail cost of the services a dealer packages in the PPM they offer, such as oil services, tire rotations, and other routine maintenance services.

“Now Fidelis PPMs with Auto Advantage provides even more value to dealers’ customers - auto collision or comprehensive deductibles are reimbursed up to $500 per loss at no charge to the dealer or the customer,” Williams notes.

These economic advantages are significant to many motorists. An AAA survey found that 64 million American drivers could not pay for an unexpected vehicle repair of $500 without going into debt. Because of this, AAA says, over 30% of U.S. drivers skip, or delay recommended vehicle services or repairs. Prepaid maintenance featuring free auto deductible reimbursement helps these consumers meet these repair needs.

Fidelis PPM is the authority helping dealers retain customers through process-driven prepaid preventive maintenance retention programs. These programs drive consumers into participating dealers’ service and collision-repair departments. Robust reporting tools provide dealers with detail-rich accountability metrics and remind plan holders of their savings over the retail cost of the same repairs.

About Fidelis PPM

Fidelis PPM, a CU Direct company, turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of dealers’ ROI on their PPM program. For more information, visit www.getfidelis.com or email Williams at ryan@getfidelis.com

 

 

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