Leman Public Relations
Meet Buyer ‘Techspectations’ in F&I
Gamification has come to the F&I office, where new technology is driving more interactive — and more productive — processes. Gamification employs video game technology to redesign complex, densely layered and annoying processes and transforms the way they are accessed, understood and transacted.
F&I platforms that use gamification technology and this new approach to selling F&I products transform workflow into a visually clean, enjoyable, simple and very user-friendly process. This metamorphosis occurs through the sophisticated but easy–to-use presentation of graphics, sounds, movement and imagery that breaks down the processes into bite-size portions that are easily digestible for the consumer.
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