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Jim Leman

Jim Leman Writing about dealer operations

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WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

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SurgeCurve™ Launches, Seeks 12 More Dealers to Experience New Online Video Engagement Engine

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 – SurgeCurve™, a new web-based customer engagement and marketing tool launched today with 12 beta active sites, announced SurgeCurve CEO Matt Rutkovitz. He added he’s seeking 12 additional retailers to experience how this new “Meet the Sales Team” online video engagement engine maximizes sales conversions. 

SurgeCurve technology improves sales by empowering shoppers to digitally “handpick” the sales associate they want helping them when buying a car -- before they ever step into the showroom. SurgeCurve gives consumers control of what until now creates discomfort and apprehension – and often dread – in the car-buying process. 

“SurgeCurve fills that sometimes awkward gap consumers enter when they flow from a smooth online experience to brick-and-mortar,” Rutkovitz says. “Now buyers walk in more comfortable with the sales process because they’ve already built comfort and trust with their associate of choice through pre-visit video and other social media interactions on SurgeCurve.” 

Sales associates create a compelling profile on SurgeCurve. They populate it with such content as video profiles, feeds, reviews, and call scheduling. Shoppers schedule phone calls with their preferred associates to narrow down whom they will select to greet and engage with them at the store. 

SurgeCurve’s “meet the sales team” on steroids engine links sales associate data to Facebook and other popular consumer-facing social media sites. Shoppers and their sales associate then share posts across their networks. Reviews give shoppers insight into what others say about associates and their experiences. A manager always retains posting and editing control. 

“We are in the people business, and people buy from people they like. SurgeCurve is the human touch that reduces the friction in a process that’s unpredictable for most shoppers,” Rutkovitz noted. 

Blake Schindler, used car manager for Bob Davidson Ford-Lincoln, Baltimore, is one of SurgeCurve’s beta testers. “We’re now better able to keep in contact with customers before and after the sale, which builds loyalty and therefore more profit for the dealership,” he said. 

“One of the most exciting benefits of SurgeCurve is how it eliminates our whole staff from having to learn all different types of social media while it gives me the ability to control the content,” Schindler said. 

Rutkovitz said SurgeCurve is seeking 12 dealerships to beta test this unique sales conversion tool.   

“With SurgeCurve, you put that control in buyers’ hands and write more ups in the Sold column,” Rutkovitz said. He can be contacted at or 813-906-0026 if interested in becoming a beta site for SurgeCurve. 

About SurgeCurve

The world has changed. Because people prefer to buy from people like them and whom they like, SurgeCurve gives car shoppers a personal insight to your sales staff and their interests and personalities so they can choose whom they want to work with when visiting the dealership. SurgeCurve enables sales associates to market themselves and communicate about the dealership using online reviews, scheduled calls, videos and pictures to always generate new business and stay productive, even in downtime. For more information visit or contact the company at or 813-906-0026 to schedule a demo of the remarkable SurgeCurve.






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