TagRail, creators of digital sales intelligence and customer engagement workflow tools for progressive auto dealerships, announced today continued dealer recognition in improving showroom up conversion and vehicle closing ratios.

“Since using the TagRail platform in our dealership, we’ve noticed a more relaxed environment, with our sales consultants now handling decision-making once left to the sales manager, and therefore our closing ratios are on the rise," says Jenan Culic, General Manager for Downtown Toyota, Toronto, a part of the Downtown Auto Group. TagRail went live there this spring. 

“I attribute this improved closing ratio to how TagRail acts like a Fitbit platform for the car dealership, providing performance feedback, accountability, and measurement that tells us how we are doing and how to continue to improve customer engagement, sales efficiencies, and retention,” Culic adds.

The TagRail customer experience management (CEM) platform structures, organizes, and streamlines how:

• Sales departments engage and welcome customers in a shoulder-to-shoulder partnership, so the experience is transparent, seamless, complete, and comfortable for all parties.
• Sales managers monitor, manage and help sales consultants set and attain weekly and monthly performance goals. Built-in accountability provides sales consultants and their managers near real-time feedback that motivates, encourages, and creates powerful competitive incentives to excel.

“Today’s customers want to feel good about the sales consultant and dealership they are considering spending their money with,” says TagRail CEO Kiran Karunakaran, “or they will go elsewhere if this is not their experience that they are accustomed to in other retail environments. TagRail helps the dealership foster trust and engagement and thereby converting more walk-in traffic into paying customers.”

Offering mobile tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com