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From: Jared Hamilton
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Jim Leman

Jim Leman Writing about dealer operations

Exclusive Blog Posts

Making Deposits of Trust

Making Deposits of Trust

  Working with people is like a bank account. You are constantly making withdrawals and deposits of trust to help establish a working relat…

Improving Service CX: Dealing with Additional Services

Improving Service CX: Dealing with Additional Services

In our month-long series on improving the customer experience in the service department, we now look at the second-most common issue identified by cust…

MDP 033 | NADA: National Automobile Dealers Association

MDP 033 | NADA: National Automobile Dealers Association

#nada #nadashow #nada2020 #corksoakers Join David & David talking about The National Automobile Dealers Association, The NADA Show 2020 plus The Cat…

MDP 034 | Facebook - Automotive Playbook for Dealers

MDP 034 | Facebook - Automotive Playbook for Dealers

Join David & David talking about the Road Trip to Las Vegas for NADA2020 and Facebook's Automotive Playbook for Dealers. Plus, Laughing Man Cof…

How to Improve the Sales to Service Handoff

How to Improve the Sales to Service Handoff

With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, n…

TagRail™ Delivers Better Buying Experience, Increasing Up Conversions

TagRail, creators of digital sales intelligence and customer engagement workflow tools for progressive auto dealerships, announced today continued dealer recognition in improving showroom up conversion and vehicle closing ratios.

“Since using the TagRail platform in our dealership, we’ve noticed a more relaxed environment, with our sales consultants now handling decision-making once left to the sales manager, and therefore our closing ratios are on the rise," says Jenan Culic, General Manager for Downtown Toyota, Toronto, a part of the Downtown Auto Group. TagRail went live there this spring. 

“I attribute this improved closing ratio to how TagRail acts like a Fitbit platform for the car dealership, providing performance feedback, accountability, and measurement that tells us how we are doing and how to continue to improve customer engagement, sales efficiencies, and retention,” Culic adds.

The TagRail customer experience management (CEM) platform structures, organizes, and streamlines how:

  • Sales departments engage and welcome customers in a shoulder-to-shoulder partnership, so the experience is transparent, seamless, complete, and comfortable for all parties.
  • Sales managers monitor, manage and help sales consultants set and attain weekly and monthly performance goals. Built-in accountability provides sales consultants and their managers near real-time feedback that motivates, encourages, and creates powerful competitive incentives to excel.

“Today’s customers want to feel good about the sales consultant and dealership they are considering spending their money with,” says TagRail CEO Kiran Karunakaran, “or they will go elsewhere if this is not their experience that they are accustomed to in other retail environments. TagRail helps the dealership foster trust and engagement and thereby converting more walk-in traffic into paying customers.”

Offering mobile tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com

 

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