JW
Tom Light Chevrolet
Sep 9, 2017
Culture - What is it?
We are covered up daily inside and out of the automotive retail space with reports and information about how things must change. But, are we asking the right questions so that we are working to make good change?
The most important questions that you must be asking are about the culture of your organization. The culture is what everyone that cares and is interested should be focused on.
CULTURE - WHAT IS IT?

So what exactly are we talking about when we refer to the "culture". The definition is the beliefs and customs of a particular group. A specific group or organization that has its own beliefs, ways of life, a way of thinking, behaving or working. These things are the organization's culture.
From this definition it seems that each organization's culture is very unique. It depends upon the beliefs, thinking, behaving and working of this organization. The culture of your organization is more than important - it really is everything. If it is about the beliefs, the thinking, the behaving and how the organization works. Well, what else is there?
Here is what you must know first:
What is your current culture?
What are the beliefs, the thinking and mindset?
How does the organization behave and how does it really work?
The most important question is to determine who is it in the organization that influences these things the most? Who is the influencer or who are the dominate influencers?
So here is the exercise to determine the current culture at your dealership or business.
In order to identify the culture of a dealership or any business, we need to answer the following questions:
- Who is the person or persons who have the most influence on the dealership? It may be the Dealer or the General Manager, but it may not be. Who influences whether people are hired or not? Who determines or has influence on how many salespeople or technicians you have? Is everyone held accountable for doing their job or are some things or someones allowed to slide? Many questions must be asked and answered in order to determine "the who" is the most influential on the dealership.
- Most every business has a dominating belief and in most cases it comes from the person or persons who have the most influence. That dominating belief is what they are committed to. What is the overwhelming belief of your organization? This is a question that is rarely asked. Here is what is apparent so far:
- The answer to who is the most influential person and what the dominate belief is, is what forms the vision that impacts the very direction of the business. There are many stories of people that took over influencing the people and processes of a business and then their beliefs permeated throughout and the business failed. One example may be the 1st 2 tries Steve Jobs had at making it big, he didn't make it. His influence and beliefs led to him getting ousted. However, he didn't stop. He continued to push forward and I am sure that his influence because of his beliefs led to what we know now as Apple.
- What dominating beliefs does the business have toward customers? Do the customers come first? What are the beliefs about how employees are treated? Are they believed to be assets or liabilities? Is the belief that caring for others transcends profits or is it the opposite and that money comes first? Is there an emphasis put on having a positive mindset towards one another, the business and life?
- The next question is about what is the organization's behavior and how does it work? We can 1st go and look at processes to determine how it is supposed to work or we can go directly and look at the dealership's reputation to get the truth about how what it is doing and behaving is working.
- What is their reputation when it comes to how they treat customers and then also how they treat employees?
- When you look at the sources of business for the dealership, does sales have a lot of repeat and referral business? The only way you will have people coming back and referring others, is if your reputation is good which means that the behavior and working of the organization serves customers well. If the opposite is true, then that means that the behavior and working of the sales department is not appealing to customers and they choose not to come back or refer people to the dealership.
- The behavior and working can also be gauged by the tenure of the employees. If you have people in leadership that have been around as long as the owner has that is one thing, but if you have salespeople and technicians and advisers and clerical people that have long tenure that is a sure sign that the behavior and the way the organization works is good towards its employees as well as customers. Long tenured employees are normally your best at customers service and satisfaction. If they weren't they wouldn't be around.
So much of what we do today in the retail automotive space is talk about changing, so that public perception changes. In order to make those changes, we must ask the right questions. The right questions are about the culture of the dealership. We have to determine what the answers are, then we decide what we want the answers to be and then change can be made.
Expect to Win!
JW
Expecting to Win in Life and Business!
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