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Joey Little

Joey Little Director of Digital & Social Engagement

Joey Little Blog Posts

The Big Easy Survival Guide for NADA100

The Big Easy Survival Guide for NADA100

Chapter 1: Get Prepared It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, …

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

This Week in Social Media News for the Week of December 5 Twitter Users Can Now Create Moments on Mobile Not long ago, Twitter announced that all …

Innovate to Dominate the Market

Innovate to Dominate the Market

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm. Why?  Because th…

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

This Week in Social Media News for the Week of November 28 Instagram Lets Users Know When Screenshots Are Taken Following in Snapchat’s foot…

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jum…

Facebook Updates Metrics and Reporting, Pinterest Adds New Video Pins, & More!

Facebook Updates Metrics and Reporting, Pinterest Adds New Video Pins, & More!

This Week in Social Media News for the Week of November 21 Facebook Updates Metrics and Reporting Facebook had reportedly been having some issues …

A Marketplace of Empowered Consumers

A Marketplace of Empowered Consumers

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers e…

People Aged 55 And Older Interact With More Branded Content Than Younger Generations

People Aged 55 And Older Interact With More Branded Content Than Younger Generations

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged 55 and older are more than twice…

More Features for Instagram Stories, More Ways to Connect With Periscope, & More!

More Features for Instagram Stories, More Ways to Connect With Periscope, & More!

This Week in Social Media News for the Week of November 14 Instagram Adds More Features to Stories New Instagram Stories features, including Boome…

In-Vehicle Technology, Safeguards, & Dealership Opportunities

In-Vehicle Technology, Safeguards, & Dealership Opportunities

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protec…

Better Customer Service for Twitter, New YouTube Comments, & More!

Better Customer Service for Twitter, New YouTube Comments, & More!

This Week in Social Media News for the Week of November 7 Twitter Beefs Up Customer Service Efforts Twitter announced they have added two new feat…

Epic Storytelling Sets Your Brand Apart

Epic Storytelling Sets Your Brand Apart

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an …

Lead Change to Lead the Market

Lead Change to Lead the Market

Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers …

New YouTube End Screens Feature, Facebook Online Courses, & More!

New YouTube End Screens Feature, Facebook Online Courses, & More!

This Week in Social Media News for the Week of October 31 End Screens Feature From YouTube Available for All When creators produce great content, …

Power Play: Consumers Control the Marketplace

Power Play: Consumers Control the Marketplace

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control …

Keep Winning Customers in a New Transportation Age

Keep Winning Customers in a New Transportation Age

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—a…

New Pin Collective, New LinkedIn Skills & Endorsements Section, & More!

New Pin Collective, New LinkedIn Skills & Endorsements Section, & More!

This Week in Social Media News for the Week of October 24 Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses …

Canadians Find YouTube Ads 57% More Engaging Than TV Ads

Canadians Find YouTube Ads 57% More Engaging Than TV Ads

We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for…

Know Your Customers to Beat the Buy-From-Your-Couch Trend

Know Your Customers to Beat the Buy-From-Your-Couch Trend

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, th…

Pinterest Increases Targeting Options for Ad Campaigns & More!

Pinterest Increases Targeting Options for Ad Campaigns & More!

This Week in Social Media News for the Week of October 17 Pinterest Increases Targeting Options for Ad Campaigns Pinterest provides an opportunity…

Instagram Has 58 Times More Engagement Per Follower Than Facebook

Instagram Has 58 Times More Engagement Per Follower Than Facebook

Instagram has become a social media powerhouse, beating out all their competition with respect to social engagement. Even though people don’t app…

Facebook At Work Getting Ready to Launch & More!

Facebook At Work Getting Ready to Launch & More!

This Week in Social Media News for the Week of October 10 Facebook At Work Getting Ready to Launch This is a communication and collaboration netwo…

Re-Engaging Employees to Win With Your Customers

Re-Engaging Employees to Win With Your Customers

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do yo…

Snapchat Becomes Snap Inc., Twitter Moments Available for Everyone, & More!

Snapchat Becomes Snap Inc., Twitter Moments Available for Everyone, & More!

This Week in Social Media Check out the audio! News for the Week of October 3 Twitter Moments Now Available to All Users Twitter’s latest…

59% of Marketers Use Social Media for 6 Hours or More Each Week

59% of Marketers Use Social Media for 6 Hours or More Each Week

Social media marketing has exploded within the past few years. With the launch of Facebook in 2004 and its tremendous success, consumers have gotten in…

The Modern Shopper Journey: It’s a Dealer Journey, Too

The Modern Shopper Journey: It’s a Dealer Journey, Too

The modern car-shopper journey has changed.  It’s no longer about spending an entire day—or even multiple days—scouring a variety of…

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

This Week in Social Media News for the Week of September 26 Check out Audio! LinkedIn Desktop Redesign and New Messaging Feature LinkedIn is th…

The Dealership Experience: Do Your Customers Like You?

The Dealership Experience: Do Your Customers Like You?

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and whe…

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

  Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so g…

Get Real: Authenticity = Brand Success

Get Real: Authenticity = Brand Success

Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure…

Improved Instagram Call-to-Action Buttons, Adjusted Character Counts on Twitter, and More!

Improved Instagram Call-to-Action Buttons, Adjusted Character Counts on Twitter, and More!

This Week in Social Media Check out the Audio! News for the Week of September 19 Instagram Improves Call-to-Action Buttons and Video Links Inst…

61% of Twitter Users Are Millennials

61% of Twitter Users Are Millennials

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands q…

Facebook Video Crossposting, Twitter Live Video Updates, & More!

Facebook Video Crossposting, Twitter Live Video Updates, & More!

This Week in Social Media News for the Week of September 12 Facebook Updates Features for Video Crossposting Recognizing the need for video creato…

62% of Millennials Visit Company Social Media Sites for Job Opportunities

62% of Millennials Visit Company Social Media Sites for Job Opportunities

Millennials are tech-savvy, ambitious, and on the lookout for jobs that encourage upward mobility.  Most businesses are keeping their eyes open for th…

63% of Consumers Are Satisfied With Business Response Times in Social Media

63% of Consumers Are Satisfied With Business Response Times in Social Media

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to…

Transform Customer Experiences & Stand Out From the Crowd

Transform Customer Experiences & Stand Out From the Crowd

Picture yourself walking on a crowded New York City street.  Everyone blends in…except for those who don’t.  Those who stand out hav…

10 Ways to Help Your Dealership Employees Embrace Change Like Champs

10 Ways to Help Your Dealership Employees Embrace Change Like Champs

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.&nb…

Facebook Image Recognition Update, Facebook Lifestage, and More!

Facebook Image Recognition Update, Facebook Lifestage, and More!

This Week in Social Media News for the Week of August 29 Facebook Image Recognition Software Open to Everyone With the goal of someday applying it…

64% of Sales Professionals Close Deals With Social Media

64% of Sales Professionals Close Deals With Social Media

Social media marketing is growing every day as a result of increasing consumer activity across social platforms.  Currently, 90% of young adults aged …

Smartphones Are a Game-Changer

Smartphones Are a Game-Changer

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empo…

Promoted Video Pins, New Look for Facebook Pages, & More!

Promoted Video Pins, New Look for Facebook Pages, & More!

This Week in Social Media News for the Week of August 22 Promoted Video Pins on Pinterest Pinterest recently rolled out Promoted Video, yet anothe…

65% of Top Brands on Facebook Post 5X Per Week or More

65% of Top Brands on Facebook Post 5X Per Week or More

If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no furth…

Generations That Are Changing It All: Part II

Generations That Are Changing It All: Part II

Part II: Generation Z, the Mobile-First Generation In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on th…

Google Duo Is Here, Updates from Facebook, & More!

Google Duo Is Here, Updates from Facebook, & More!

This Week in Social Media News for the Week of August 15 Hello, Google Duo Facetime has a brand-new rival named Google Duo.  A video chat app…

Change for Dealerships Is a Must

Change for Dealerships Is a Must

Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t chang…

66% of Companies Want More Social Media ROI Measurement

66% of Companies Want More Social Media ROI Measurement

Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.  Acco…

Generations That Are Changing It All

Generations That Are Changing It All

Part I: The Millennial Mindset   Every generation does things differently. From shopping to careers to family life, younger generations are forg…

Twitter Rio Emojis, Instagram Stories, and Snapchat Geostickers

Twitter Rio Emojis, Instagram Stories, and Snapchat Geostickers

This Week in Social Media News for the Week of August 8 Twitter #Rio2016 Emojis Are Here Emoji fans are sure to get some traction on their posts b…

67% of Twitter Users Are More Likely to Buy From Brands They Follow

67% of Twitter Users Are More Likely to Buy From Brands They Follow

Social media plays a big part in the lives of consumers, so it shouldn’t come as a surprise when you hear 67% of Twitter users are more like…

Hope and Spray Is Old News

Hope and Spray Is Old News

Sell More and Stress Less With Intelligent Marketing Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well …

Facebook Birthday Videos, Twitter Night Mode, & Searchable Stickers

Facebook Birthday Videos, Twitter Night Mode, & Searchable Stickers

This Week in Social Media News for the Week of August 1 Twitter Searchable Stickers Twitter recently rolled out searchable stickers, which ad…

The Benefits Of Being Social & Gaining Data

The Benefits Of Being Social & Gaining Data

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of…

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo. Instagram is more popular than ever before, especially for…

Periscope Replay Highlights, Tweet Embedding, & Live Autoplay

Periscope Replay Highlights, Tweet Embedding, & Live Autoplay

This Week in Social Media News for the Week of July 25 Periscope Replay Highlights, Tweet Embedding, and Live Autoplay Periscope has been busy&nbs…

69% of Executives Believe Social CEOs Boost Company Credibility

69% of Executives Believe Social CEOs Boost Company Credibility

69% of Executives Believe Social CEOs Boost Company Credibility from AutoAlert on Vimeo. It’s important to get your dealership…

Modern Communication: What Your Customers Want

Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunit…

Improvements to YouTube Ads, Improvements to Twitter Emoji Support, and more!

Improvements to YouTube Ads, Improvements to Twitter Emoji Support, and more!

This Week in Social Media News for the Week of July 18 Improvements for YouTube Ads Google recently announced improvements for YouTube ads, w…

Communication & Engagement: BFFs That Stick Together

Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty ha…

Snapchat Memories, Instagram Comment Moderation, and Twitter Sports Livestream

Snapchat Memories, Instagram Comment Moderation, and Twitter Sports Livestream

This Week in Social Media News for the Week of July 11 New Snapchat Memories Feature The new Snapchat Memories feature is a way for user…

Communication Drives Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communica…

71% of Companies Plan to Increase Their Video Budget

71% of Companies Plan to Increase Their Video Budget

It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback.  Now, more…

It’s Time to Communicate Like a Boss

It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication If you want to capture the attention of shoppers in today’s market, communication should be …

Shoppers Speak Out: 5 Things That Are More Important Than Price

Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices. It’s natural to try and find the best deal and save as mu…

Build Your Brand With Social Selling: Part III

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships…

Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media News for the Week of June 27 Twitter Adds Live Button Twitter recently added a new button for both iOS and And…

Build Your Brand With Social Selling Part II

Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as …

Build Your Brand With Social Selling Part I

Build Your Brand With Social Selling Part I

Part I: Social Selling and Your Bottom Line There’s serious hype about social selling in every industry, but do you know what it means for yo…

Facebook Video Comments, Twitter Insiders, & more!

Facebook Video Comments, Twitter Insiders, & more!

This Week in Social Media News for the Week of June 16 Snapchat Content Now More Discoverable Snapchat is bringing updates to users and making its…

Get to Know Today’s Empowered Consumers

Get to Know Today’s Empowered Consumers

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more informa…

Making Magic: Finding and Leveraging Your Word-of-Mouth Influencers

Making Magic: Finding and Leveraging Your Word-of-Mouth Influencers

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing d…

New Facebook Messenger emojis, Periscope comment moderation, and more!

New Facebook Messenger emojis, Periscope comment moderation, and more!

This Week in Social Media News for the Week of June 9 Instagram Business Profiles Instagram recently announced a variety of new business prof…

Turn Shoppers Into Dealership Advocates

Turn Shoppers Into Dealership Advocates

Your customers will be your dealership’s best marketers when you give them an experience to remember.  Their feedback regarding products, perfor…

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