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Joey Little

Joey Little Vice President of Social Strategy

Joey Little Blog Posts

New Twitter Options and Hacks

New Twitter Options and Hacks

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for your business, conside…

This Week in Social Media

This Week in Social Media

News for the Week of 2.25​ Facebook Reactions Are Here! Facebook has been telling us about this enhancement, and now it’s finally here. Rather than s…

This Week in Social Media

This Week in Social Media

News for the Week of 2.18​ New Twitter Timeline Feature Twitter users and marketers will be happy to see the latest update, which allows them to view …

News for the Week of 2.4

News for the Week of 2.4

News for the Week of 2.4 ​ Snapchat Add Me URLs Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to co…

Level the Playing Field

Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed ​ You’ve worked hard to ensure you have the best professionals in the business workin…

This Week in Social Media

This Week in Social Media

News for the Week of 1.27 Periscope Broadcasts Live on Twitter ​ A brand-new functionality that’s initially rolling out for iOS, Twitter is now ma…

Generation Z: The Mobile-Driven Generation

Generation Z: The Mobile-Driven Generation

A Growing Generation ​ As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this yo…

Social Media Shake-Up: Part II

Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools ​ After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends e…

This Week in Social Media

This Week in Social Media

News for the Week of 1.13 ​ Twitter Conversational Ads Twitter recently introduced conversational ads to make it easier for consumers to engage with…

Social Media Shake-Up: Part I

Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 ​ Each year there are shifts and updates in social media. One minute, a platform is the hottest…

From Millennials to Businesses: What We’re Really Looking For

From Millennials to Businesses: What We’re Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, …

Generationally Speaking: Social Media Platforms and Their Top Users

Generationally Speaking: Social Media Platforms and Their Top Users

Who are You Speaking To? ​ Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms a…

This Week in Social Media

This Week in Social Media

News for the Week of 1.6 Pinterest Privacy Policy Pinterest recently updated its privacy policy in order to make the user experience feel more ​persona…

Top 3 Reasons Personal Branding Benefits Companies

Top 3 Reasons Personal Branding Benefits Companies

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having …

This Week in Social Media

This Week in Social Media

News for the New Year Google 360-Degree Storytelling on YouTube Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories a…

CEM vs. CRM

CEM vs. CRM

What’s the Difference for Your Dealership? ​ Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do …

What Facebook Reviews Mean for Your Dealership

What Facebook Reviews Mean for Your Dealership

Facebook Reviews Matter​ Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and r…

10 Creative Content Ideas for Your Dealership

10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms​ There’s no denying auto dealerships have traditional marketing channels down to a science, …

Why Live Chat and Responsive Websites Will Grow Your Engagement

Why Live Chat and Responsive Websites Will Grow Your Engagement

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down…

Jingle All the Way: 7 Ways to Boost Your Business This Holiday

Jingle All the Way: 7 Ways to Boost Your Business This Holiday

It's the Holiday Season If you’re looking for quick, fun tips your dealership can take advantage of in a big way, below are 7 of our best: Decorate. …

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality ​ Demonstrate Your Relevance Your dealership provides the product consumers are looking for, so it’s important to be an online prese…

The Data Superhighway: It's A Two-Way Street

The Data Superhighway: It's A Two-Way Street

Consumer Experience Meets Technology  Consumers are continuously putting information and data about themselves into the online world, and in order to ta…

This Week in Social Media

This Week in Social Media

News for the Week of 12.9 Facebook Messenger Arrives at a Website Near You  Facebook recently introduced new Page plugins for Messages and Events, allow…

10 Ways Your Dealership Can Benefit From Being More Like Santa

10 Ways Your Dealership Can Benefit From Being More Like Santa

December is here, which means the holidays are right around the corner. When we think of ​Christmas, several things come to mind, one of them being good …

Tapping Into Social Media to Build Your Business

Tapping Into Social Media to Build Your Business

  By now, pretty much everyone has heard about the power of social media and the effect it can have on businesses that are leveraging it to enhance their…

The Future is Now: Getting to Know Today's Car Buyer

The Future is Now: Getting to Know Today's Car Buyer

Automotive Future  Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the …

This Week in Social Media

This Week in Social Media

News for the Week of November 30 Snapchat Story Explorer Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes…

This Week in Social Media

This Week in Social Media

Social Media News for the Week of November 23 Brand-New Google+ ​ Google will look different for users due to its latest updates to Google+. Latest im…

Don’t Creep Out Your Shoppers

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn If your dealership is able to take advantage of the right tools, you can easily tell which cons…

This Week in Social Media

This Week in Social Media

News for the Week of November 16 Pinterest Visual Search Launched Pinterest lovers, rejoice!  The new visual search has launched, which means users can …

Educated Consumers are Empowered Customers

Educated Consumers are Empowered Customers

Knowledge is Power​ Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what …

Earning the Trust of Used-Car Shoppers

Earning the Trust of Used-Car Shoppers

Why Used is Better than New  According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more impo…

The Cross-Device Shopping Journey: Part II

The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal t…

The Cross-Device Shopping Journey: Part I

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My! A Virtual Experience A car shopping journey isn’t simple anymore, and consumers are using more devices an…

This Week in Social Media

This Week in Social Media

News for the Week of November 9 Buyable Pins for Android While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to…

Mobile Takeover: Always Connected

Mobile Takeover: Always Connected

Stay Connected to Your Consumers Are you mobile? The mobile industry is not just booming; it’s taking over completely. 90% of smartphone users are o…

Showrooming: Is it Affecting Your Dealership?

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the ite…

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising Get to Know Your Customer Consumers put an endless amount of information online about them…

Generation Z: Selling to the Self-Education Generation

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives  Understanding Why the Youngest Car-Buying Generation is so Important You’ve heard quite a bit about millennials, Gen…

This Week in Social Media

This Week in Social Media

News for the Week of November 2 Google Play Music Introduces Podcasts Google recently introduced a podcast portal which allows podcasters to upload their…

10 Things Every Consumer Wants You to Know

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers?  Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. K…

We Didn't Start the Fire

We Didn't Start the Fire

It Was Always Burning  How Automotive Dealerships Can Win With Today’s Consumers There’s not a dealership around that hasn’t noticed the changes t…

Changes, Growth, and Trends in Multicultural Marketing

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be? Multicultural Consumer Needs As with every aspect of your marketing plan, when you look at…

This Week in Social Media

This Week in Social Media

This Week in Social Media–News for the Week of October 26 Twitter Publishing and Storytelling Twitter introduced its new publishing and storytelling …

Social Selling for Dealership Professionals

Social Selling for Dealership Professionals

Quick Social Selling Hacks for Automotive: Twitter and LinkedIn Leveraging social media for sales is no longer an option. Facebook is the go-to channel f…

A Look at Marketing in the Automotive Industry: Part I

A Look at Marketing in the Automotive Industry: Part I

Changing the Way Your Dealership Markets to Women While studies show women are the fastest growing consumer group, there’s still a disconnect between th…

Social Media Update

Social Media Update

News for the Week of October 19 Pinterest Improves Place Pins Pinterest announced it’s now even easier for users to locate their favorite spots on …

Communication and Engagement: Friends for Life

Communication and Engagement: Friends for Life

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to …

New Social Media Platforms and Tools You’ll Want to Utilize With Your Dealership and Advocates

New Social Media Platforms and Tools You’ll Want to Utilize With Your Dealership and Advocates

There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth yo…

Social Media Update

Social Media Update

From Content Mapping to Content Marketing: Part 3

From Content Mapping to Content Marketing: Part 3

Finding Brand Advocates in the Hispanic Marketplace

Finding Brand Advocates in the Hispanic Marketplace

Hispanic Marketing is Powerful You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is abs…

Creating a Culture of Communication

Creating a Culture of Communication

Great Communicators Have Meaningful Conversations Creating a culture of strong communication can make or break your dealership.  And great communicator…

Communication: Keys to Dealership Success

Communication: Keys to Dealership Success

Communication Drives Dealership Success When you think of all the things that go into making your dealership a success, communication ranks at the top of …

Successful Communication for Dealerships

Successful Communication for Dealerships

Communication Strategies for Bridging the Generation Gap Communicating with customers is a constantly changing endeavor for car dealerships. Every few ye…

This Week in Social Media

This Week in Social Media

Social Media Update Signal for Facebook and Instagram News junkies, you’re in for a treat.  Facebook recently introduced Signal for Facebook and In…

A Recipe for Connecting Hispanic Consumers to Your Dealership

A Recipe for Connecting Hispanic Consumers to Your Dealership

Receta for a Relationship: 5 Special Ingredients to Help You Connect With Hispanic Consumers As marketers, we are often guilty of planning, thinking, stru…

Using Gamification to Boost Business: Part II

Using Gamification to Boost Business: Part II

Companies have been applying game-like elements to achieve business objectives for decades. Just look at the Solitaire application that Microsoft include…

Social Media Update

Social Media Update

Social Media Update for the Week of September 7, 2015 Meerkat Live Hashtags A brand-new approach to stream discovery, Meerkat welcomes live hashtags …

Using Gamification to Boost Business: Part 1

Using Gamification to Boost Business: Part 1

There are basic human motivators that encourage us to perform all tasks, every single day. Humans either want to feel smart, successful, and socially value…

This Week in Social Media

This Week in Social Media

News for the Week of August 31 Guest Blogger today: Kristin Huntley, Director of Content and Marketing You Don’t Have to Be Square!  Thanks Instagram!…

Be Your Own Life Coach, Continued-Part 2

Be Your Own Life Coach, Continued-Part 2

What are the ways I sabotage myself? [Getting honest] Here’s some honest for you. I avoided writing this post because I’ve been going through a lot o…

Mobile Marketing Mysteries Solved

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking not…

The Tools to Help You Discover Your Market

The Tools to Help You Discover Your Market

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your servi…

This Week in Social Media – Week of 8.24.15

This Week in Social Media – Week of 8.24.15

Social Media News for the Week of August 24 via @SocialLittleMan Blab.im Hitting the Social Scene Still in Beta, Blab.im is a chat app marketers and var…

Discover Your Market: Your Employees

Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that se…

Social Media Update – The News You Need This Week!

Social Media Update – The News You Need This Week!

Social Media News for the Week of August 17 Twitter Character Limit The private side of Twitter saw a big change this week, as the social media platfor…

Your Hispanic Consumer: Part IV

Your Hispanic Consumer: Part IV

Hispanic Consumers Are Serious About Shopping As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behav…

Your Hispanic Consumer: Part III

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment Think about the brands that reach you and catch your attention, whether television a…

This Week in Social Media with @SocialLittleMan

This Week in Social Media with @SocialLittleMan

This Week in Social Media with @SocialLittleMan News for the Week of August 10, 2015 Hey everyone! @SocialLittleman here with your weekly social media ne…

Your Hispanic Consumer: Part 2

Your Hispanic Consumer: Part 2

Discover Your Market: Your Hispanic Consumer Part II Marketing to Various Acculturation Levels Everyone knows they need to market to Hispanic consumers…

Discover Your Hispanic Market: Part 1

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture and empower the…

This Week in Social Media

This Week in Social Media

Social News for the Week of August 3, 2015 Google+ Gets Focused   With more and more people flocking to Google+, the site continues to improve the us…

Discover Your Millennial Market

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers Despite the instruction of their parents, today’s youngsters have discovered that talking to str…

Discover Your Market

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time The modern dealership faces most of the same challenges of other brands in a competitive marketplace…

New PostFacebook, YouTube and Instagram Upgrades

New PostFacebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015 New Facebook Video Tools for Businesses This week Facebook delivered updates to make up for some of the…

Secrets Every Successful Dealership Knows

Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership Every dealership depends on certain resources to be successful, but thriving dealersh…

10 Ways to Build Trust in Your Brand

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust The success of your business depends on the trust you are able to build for your brand. After all, consumers with c…

77% of Your Dealership’s Social Media Posts Should be Content Marketing

77% of Your Dealership’s Social Media Posts Should be Content Marketing

The 99 Series: We’re Back!   Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…

This Week in Social Media

This Week in Social Media

Social Media Update – Week of 7/20   Hey, it’s Joey Little, VP of Social Strategy with the MotoFuze Weekly Social Media Update.  This week we’v…

Take Back Your Brand: Epic Customer Experience

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand Ask most people what they think of walking into a dealership to buy a new ca…

Take Back Your Brand: Epic Storytelling

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story Storytelling is what sets your brand apart when it comes to communicating to your consumers what you’re…

Take Back Your Brand: Social Done Right

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership There are two opposing schools of thought regarding social media and business; some believe social media …

Take Back Your Brand: Consistency Wins

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose…

This Week in Social Media and What it Means to You

This Week in Social Media and What it Means to You

This Week in Social Media and What it Means to You News for the Week of July 13, 2015 Facebook News Feed Controls In an effort to allow even more person…

Service Worth Sharing is the Future of Your Dealership

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story As the automotive industry continues to evolve and look toward the future, …

The Simple Secret to Social Media Success

The Simple Secret to Social Media Success

Most dealers know by now how important it is to have a social media presence to develop and build relationships with current and potential customers. Som…

Access to data is changing the way companies do business The Auto industry is no exception!

Access to data is changing the way companies do business The Auto industry is no exception!

The use of “big data” (the massive amount of customer information available to companies today) will become an even stronger advantage for the …

Insights on why your upper management is not thinking about social media marketing

Insights on why your upper management is not thinking about social media marketing

It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's d…

Twitter: Love it or hate it, you still need to be more efficient.

Twitter: Love it or hate it, you still need to be more efficient.

I rarely meet a Twitter user who doesn’t want more followers. A few argue that the numbers aren’t important. They are only concerned with …

What's all this talk about Klout?

What's all this talk about Klout?

  Hearing about Klout.com? Is it showing up in your Twitter feeds, Facebook news feed, on Google+? Klout is becoming bigger and bigger for those…

VinSolutions Launches New Employee-Driven Charity Program

VinSolutions Launches New Employee-Driven Charity Program

  PRLog (Press Release) - Apr 30, 2012 -  VinSolutions, an industry-leading developer of automotive Internet-based Customer R…

Mike Christian, General Manager and Jay Brownrigg, General Sales Manager from Toyota Marin

Mike Christian, General Manager and Jay Brownrigg, General Sales Manager from Toyota Marin

    Toyota Marin’s Numbers Tell an Impressive Story: Toyota Marin is among the top dealers nationwide in Internet new and use…

Congratulations to Barry Moore from the Haley Buick GMC for making the cover of AutoSuccess Magazine!

Congratulations to Barry Moore from the Haley Buick GMC for making the cover of AutoSuccess Magazine!

Don’t Be a Bad First Date

Don’t Be a Bad First Date

  Most dealership fan pages on Facebook are a lot like really bad first dates, they won’t stop talking about themselves.  The words …

Marketing Orchestration Part Two

Marketing Orchestration Part Two

Practice the Art and Science of Marketing Orchestration This is the second part of our series regarding how to make various marketing…

Practice the Art and Science of Marketing Orchestration

Practice the Art and Science of Marketing Orchestration

    Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s…

VinSolutions is hiring for Territory Manager for the Western Region. | www.VinSolutions.com

VinSolutions is hiring for Territory Manager for the Western Region. | www.VinSolutions.com

VinSolutions, a leading provider of automotive dealership software, is growing its Sales Team and needs a Territory Manager for the Western region of the…

Bad Data In, Bad Data Out

Bad Data In, Bad Data Out

  We have a saying at VinSolutions “Bad data in, bad data out”, meaning even with all of the technology we have today, if your custome…

Integrated Window Stickers: Key Selling Tool

Integrated Window Stickers: Key Selling Tool

  Want to gain instant credibility with your customer?  Email them your car’s window sticker.   Why does this grant credibilit…

Growing Trend: Web Based Software

Growing Trend: Web Based Software

  If you are still using server-based software at your automotive dealership, then you are way behind.  Right now the growing trend in softwa…

Have you ever tried to buy one of your own cars?

Have you ever tried to buy one of your own cars?

I know that trying to buy one of your own cars sounds like a huge waste of time, but you just might learn something about your dealership and its buying …

Create an Emotional Connection with your Community through Twitter

Create an Emotional Connection with your Community through Twitter

  Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account f…

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